"Goal: Grow MAP, DAP, and time spent among U13 kids"

[2017 Top-Line Goal]: • "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" • "Operational metric: Aggregate Total Time Spent" — "eg. '15 billion minutes/day across FB Family'" — "Built from MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗ * DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗/MAP * TS/DAP" "Our current results are despite FB choosing not to serve the U13U13Under-13Users below the minimum age of 13 set by Meta's terms of service and by COPPA. "U13" denotes both the age cohort and the underage accounts Meta's own documents discuss detecting, removing, or building products for.Full entry ↗ segment" • "We have not built and launched any products to serve the significant social and entertainment needs of younger kids" "For U13 kids, we should build Facebook One" • "Goal: Grow MAP, DAP, and time spent among U13 kids" "For U.S. teens, we should bet big on Instagram Direct + Stories to beat Snapchat" • "Goal: Increase U.S. teen time spent" "For U.S. Teens, we should focus Facebook on high school communal activities" • "Goal: Grow MAP, DAP, and time spent among U.S. teens"