"We have not turned around US Teen DAP. In fact, we learned that the trend is even worse per person (vs. per account)."

[LOWLIGHTS]: "We have not turned around US Teen DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗. In fact, we learned that the trend is even worse per person (vs. per account)." [Our Strategy]: "1. Reverse the US teen decline" "2. Maximize visual sharing across formats" "3. Grow time spent through interests" "4. Aim for 1B MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗" "5. Deliver $4.1B in 2017" [Reverse the US Teen Decline, US Teen DAP]: • H1 Projection: "11.4M accounts" • H1 Goal: "12.1M accounts" • H2 Goal: "11.7M people (flat Y/Y)"