"Our overall company goal is total teen time spent, which is MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗ * MAP/DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗ * TS/DAP."
"Mark has decided that the top priority for the company in H1 2017 is teens."
"Global PYMKPYMKPeople You May KnowFacebook's friend-recommendation surface. Appears in the archive chiefly in child-safety contexts, as a vector by which adult accounts are recommended to minors.Full entry ↗: We believe that we can generate a bunch of new value by emphasizing teen:teen connections in PYMK. We are in active discussions with ████ about how to run H2 experiments to get some baselines. This is an area that can significantly change the content that teens see in feed, and their perception of the 'friendliness' of their overall FB experience."
"USA Classical growth tactics: We have emerging data science insights that Facebook usage in the US is doing great at 'Android High Schools' and terribly everywhere else... We believe that there's an opportunity to do classical FB growth on a high-school-by-high-school basis, figuring out second-order graph effects like public-private high school crossovers, athletic leagues, geographic proximity, etc. Instagram is less far along with their own geographic analysis, but we believe that IG is showing similar geographic effects, and there may be very useful partnership opportunities between teens, FB growth, and IG growth."
Meta & Children's Online Safety