"We are on track to beat top-line goals across DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗, MSI, sessions and time spent. In particular, visitation to Facebook ('sessions') has angle changed upwards this half compared to 2018. Both time & sessions are growing across all regions and session is also growing across power & marginal users, with attributable product improvements explaining 86% of sessions growth and 78% of time growth. MSI measured across Feed & Stories is growing robustly YoY due to product work, without which we would remain negative."
"Teen engagement in the US has remained flat. A lower proportion of each age cohort adopts Facebook as teens, and it takes longer for 20+ age cohorts to reach full MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗ penetration. We do not plan on working specifically on initiatives focused on the teen years but want to kick off an effort focused on college years to get these teens back later on. We're also exploring teen-specific efforts in developing markets where we haven't lost the battle yet."
"Discussion topics"
"Interests: In order to succeed in interests, we will need x-family infrastructure to manage privacy preferences and bridge domain specific interest graphs (Groups, Ads, Feed, IG); we're in talks with CPS on this but need to prioritize this across Inc."
"Teens: Are we comfortable with not focusing on teens in developed markets?"