"we have abused the notifications channel as a company"

Guillermo Spiller: "We're asking for your help to decide on a short-term trade-off between US DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗ and notifications experience. We need to decide whether to revert the notifications filtering change inUS iOS." "Ultimately, the short-term trade-off centers around:" "A. Preserving a better notifications experience for people. While it looks like the downstream effects appear to be neutral (e.g., no change to comments), Core App thinks that a potential rollback is negative from a user experience standpoint. Filtering has eliminated 240 million jewel notifications/day (24%) for US iOS people. We estimate removing filtering in US iOS will increase a P90 person's daily notifications from 45 to 55/day, incremental push notifications will increase 306 million/day (17%) and incremental email will increase 130 million/day (38%) while we'll get an incremental 2.4 million negative feedback/day (24% more people hiding notifications)." "vs" "B. Recovering US DAP impact. We are expected to end the half 2.7M behind on US DAP, -41% of H2 goal; and trending to negative Q/Q US DAP growth. Reverting will increase iOS US DAP by 130k (2% of the expected growth for US in the half) and if we revert today, we would get +40k US DAP on reported Q4 numbers (given 30 days average), getting us from expected -200k to -160k Q/Q." "Do you think we should revert this change (option 1), or choose not to revert (option 2)?" Alex Schultz: "Fundamentally I believe that we have abused the notifications channel as a company. The biggest violators for me are things like app invites and group invites and historically we weren't able to remove them when my team pushed on removing them because they hurt metrics so I understand the feeling on not stopping for a metric BUT I believe metrics are a warning signal, not all of our users look like us and usage metrics (time, visitation, active users) are qualitatively v. different than using groups or using apps on our platform." "Are we really sure we've thought about the marginal user well enough in this work? Could these metrics declines be a flag there is something we aren't understanding?" Andrew Bocking: "just got clear input from Naomi that US DAP is a bigger concern for Mark right now than user experience. We have been pulled to see him this afternoon now at 3pm about this." Andrew Bocking: "I understand that NF/Notifications serve many interests, but we got a very clear and strong message from Mark that DAP (and specifically US DAP) is extremely important and we must change the trajectory from the negative one it's on now. It's an externally reported metric and therefore needs the right level of priority. I think it would trump video watch time and many other metrics in priority given this?"