Shruti Bhutada

"66% of teen girls on IG experience negative social comparison"

Social comparison is worse on Instagram. It is perceived as real life, but based on celebrity standards. Explore and profile stalking enables never-ending rabbit holes. …

Unnamed employee

Knowledge

"71% of teens in US use Instagram... However, IG is perceived as worse for mental health compared to other social media sites like Snap, Twitter, Facebook and Youtube."

In a survey with over 22000 Instagram users across United States, India, Japan, Indonesia, Brazil and Turkey, we found that at least 1 in 2 users had experienced at least one …

Unnamed employee

Knowledge

"Negative social comparison... is a significant problem on Instagram, with 68% of teen girls experiencing negative social comparison on Instagram"

A lot of NSC has been attributed to celebrities and influencers, and we've currently been looking at controls and ranking to solve this." …

Unnamed employee

Knowledge

"Sharing or viewing filtered selfies in Stories made people feel worse"

Unnamed employee

Knowledge

"We make body image issues worse for 1 in 3 teen girls"

But, we make body image issues worse for 1 in 3 teen girls" "More teen girls thought that IG made body image issues worse rather than better" …

Unnamed employee

Knowledge

"Currently, we've chosen to have no explicit POV on NSC-triggering content, and as far as we can tell we're actively recommending a LOT of it to teens, especially teen girls."

It's not an influencer problem, it's an Instagram problem. It's not a format problem, it's a culture problem. …

Names withheld in filing

KnowledgeYouth Targeting

Hidden like counts did not ship because it "was pretty negative to FB metrics"

Pure Daisy did not ship because it was not impactful from the lens that IG was evaluating previously and was pretty negative to FB metrics.

Unnamed employee

Profits over Safety

Meta executives are responsible for making Take a Break opt-in and such decisions lower company morale

They keep saying leaks lower morale… no, Adam the choices you guys make lowers morale" …

Unnamed employee

Profits over Safety

"I... dont know how they get it this wrong... Like just answer their actual question. They know you think the research is shit but in this area theres also external research. And 1 in 3 or 1 in 5 makes no difference when they are asking you what you did about that 1."

Shilpa Mody: "Btw did either of you watch any of the hearing?" Shruti Bhutada: "One senator asked about our findings (looked like they had Moira and Justin's data from Dec 2020? …

Shilpa Mody · Shruti Bhutada · Wendy Gross

KnowledgeConcealment

"PLEASE just focus on what they are REALLY criticizing you about and acknowledge it and stop throwing your researchers under the bus and double crossing journos so this can all end PLEASE"

Shruti Bhutada: "So apparently FB published the deck before WSJ and thats really bad practice in comms" Wendy Tegge Gross: "yup" …

Shruti Bhutada · Wendy Gross · Shilpa Mody

Concealment

Social comparison, body image, loneliness, SSI, and problematic use were the top categories of harm reported by teens on Instagram

We ranked issues by each category (reach, intensity, IG impact and expectation), to generate a composite average rank such that lower average indicates that the issue should be …

Unnamed employee

Knowledge

The launch criteria for Take a Break included balancing the known upside against changes to ecosystem usage metrics

The launch criteria are… 3. Balance ecosystem effects: The balance between the known upside of the solution and changes to ecosystem usage metrics. …

Unnamed employee

Profits over Safety

"[Teens] often feel 'addicted' and know that what they're seeing is bad for their mental health but feel unable to stop themselves."

Wendy Gross: "We recently wrapped research on teens' mental health - how they define it, how they talk about, how Instagram may affect it, and how we can help them. …

Wendy Gross · Kenzie Snyder

Knowledge

When implementing Take a Break "we want to guard against any ecosystem/engagement metrics that imply we're hurting the user experience"

I think what we're saying is that we want to guard against any ecosystem/engagement metrics that imply we're hurting the user experience and that we'll rely on research to …

Unnamed employee

Profits over Safety