"Social comparison is worse on Instagram. It is perceived as real life, but based on celebrity standards. Explore and profile stalking enables never-ending rabbit holes. Celebrity content is more frequent but friends' content is more impactful in terms of social comparison."
"66% of teen girls on IG experience negative social comparison (compared to 40% of teen boys)"
"52% Of teen girls who experienced negative social comparison on Instagram, said it was caused by images related to beauty"
"32% of teen girls said that when they felt bad about their bodies, Instagram made them feel worse"
"Instagram is seen as having the highest impact [on body appearance comparison], although TikTok and Snapchat aren't far behind"
"Users experience of downward spiral is exacerbated by our platform"
"Aspects of Instagram exacerbate each other to create a perfect storm"
"Mental health outcomes related to this can be severe"
Meta & Children's Online Safety