"We ranked issues by each category (reach, intensity, IG impact and expectation), to generate a composite average rank such that lower average indicates that the issue should be higher on our list."
◦ "Based on composite ranked scores, social comparison ranked highest across all age cohorts"
◦ "SSI ranked second, followed by depression (sadness), body image, anxiety and loneliness"
◦ "FB Survey: In the 2017 FB survey, social comparison ranked well below SSI, loneliness, anxiety and body image issues"
◦ "Opportunity: Negative social comparison is a unique opportunity area for Instagram to tackle given its relatively higher reach, intensity and our assumed responsibility."