"Currently, we've chosen to have no explicit POV on NSC-triggering content, and as far as we can tell we're actively recommending a LOT of it to teens, especially teen girls."

Internal document
"It's not an influencer problem, it's an Instagram problem. It's not a format problem, it's a culture problem. The very same celebrities and influencers who feel comfortable sharing their family, bloopers, highlights, and lowlights on TikTok respond to Instagram's culture and norms by filling their Instagram profiles with NSC triggering content." ████: "We decide, via ranking, what kinds of posts are promoted to millions of people in Explore. If we showed less NSC-triggering content to teens in Explore, that would change teens' impression of what kinds of posts Instagram is for, and would change the kind of content that creators produce because their overly-perfect content wouldn't perform as well as their more fun, authentic, personal content. Currently, we've chosen to have no explicit POV on NSC-triggering content, and as far as we can tell we're actively recommending a LOT of it to teens, especially teen girls. Having a POV on NSC-triggering content and incorporating it into ranking on our recommendations surfaces seems like a clear opportunity to nudge Instagram's culture and change both what's shown to teens and what's produced." ████: "I also think there is something very key here -- solutions for social comparison are pivotal if we want a strategy for youth to land."