"Negative social comparison... is a significant problem on Instagram, with 68% of teen girls experiencing negative social comparison on Instagram"

"A lot of NSC has been attributed to celebrities and influencers, and we've currently been looking at controls and ranking to solve this." "However, it's not an influencer problem, it's a culture problem. Those influencers might be responding to Instagram's culture and norms by filling their Instagram profiles with NSC triggering content in a way that doesn't seem to be happening on TikTok or other platforms." "Thus, controls and ranking are a starting point but not a final solution. Ultimately, winning requires IG to reshape its culture and norms." "Negative social comparison (NSC, defined in our people problems) is a significant problem on Instagram, with 68% of teen girls experiencing negative social comparison on Instagram and users saying that Instagram exacerbates the problem more than any other mental health problem. Media, policy partners, and governments have also been vocal about Instagram's role in encouraging social comparison that can lead to anxiety, stress, and depression." "While NSC is not unique to Instagram, users feel that NSC is more common on (also see the quant results) than any competitors or the Facebook app. In an early 2020 IG Mental Health user study, 15 participants ranked IG in its own separate tier for most NSC"