Meta & Children's Online Safety"Goal: Grow MAP, DAP, and time spent among U13 kids"
[2017 Top-Line Goal]: "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" …
Unnamed employee
Youth TargetingProfits over Safety
People in the archive
Kang-Xing Jin
Published excerpts and testimony that name this person.
Names come from recorded metadata. Being named does not mean a person wrote or said every passage. Only differences in capitalisation and spacing are combined; initials, titles and nicknames stay separate.
12 records · Page 1 of 1
"Policymakers and stakeholders see the lack of a consistent, comprehensive approach to problematic use and certain 'harmful content' (e.g., SSI + ED content) across FOA as evidence we prioritize engagement/profits"
Well-being work is similar to privacy or major social issues like Health and COVID19; it needs to be addressed consistently across our platforms and in an end-to-end manner …
Unnamed employee
Profits over Safety
"We are creating a centralized team in Engagement that is responsible for Teen growth (DAP [Daily Active People] population penetration) and engagement (TS [Time Spent]/DAP), primarily focusing on FB Blue (and a handful of new apps)."
We have a significant DAP and Engagement (TS/DAP) problem with Teens and Young Adult people in the US. This is worse than we previously thought and getting worse over time. …
Unnamed employee
KnowledgeYouth Targeting
"Our overall goal remains total teen time spent (MAP * DAP/MAP * TS/DAP), with some specific efforts (Instagram) taking on tighter focused goals like U.S. teen total time spent."
Adam Mosseri: "The other open question is what does success look like for teens. …
Adam Mosseri and names withheld in filing
Profits over Safety
Ethan ████: Under-13s are a "big 'build' opportunit[y]"
We have two big 'build' opportunities: a. Under-13s, including regulated Under-13s b. Social entertainment and video.
Name withheld in filing
Youth Targeting
Kevin Systrom: "In order to accelerate the work we are doing to reach our US Teens DAP goal of 12.1M by the end of the half, we are executing on a set of 10 teen growth initiatives during the month of April. These projects will be the growth team's highest priority."
[Instagram HPM, Engagement, Time Spent (minutes/DAP)]: Current: "26.9" Goal: "28" vs. Forecast: "0.30%" …
Unnamed employee
Youth Targeting
Mark Zuckerberg: "If we tell teens' parents and teachers about their live videos, that will probably ruin the product from the start"
However, I'm worried that even if Live is a new raw format that young people enjoy, they may quickly migrate to a standalone product with a clean graph if we don't fix our graph …
Mark Zuckerberg
ConcealmentYouth Targeting
"The focus on beautification is a key insight"
Kevin Systrom: "Skin smoothing: We've nearly completed our skin smoothing technology. …
Kevin Systrom · Mark Zuckerberg
Knowledge
Mark Zuckerberg: "There is also an element of just following attractive people... for the long tail of gawking I could definitely see people spending lots of time browsing public Lives of people of their preferred gender/age around the world. And it wouldn't be creepy because the people broadcasting explicitly want to have people watching them."
I'm excited about pushing ahead as fast as we can on Live because it is the most unique and promising new development in two spaces we care about deeply but are behind in: video …
Mark Zuckerberg
Youth TargetingProfits over Safety
Nick Clegg asked Mark Zuckerberg for more investment for well-being
Circling back re: investment needed to strengthen Meta's position on well-being (see original email from Aug below). …
Unnamed employee
Profits over Safety
Nick Clegg: "We are not on track to succeed for our core well-being topics (problematic use, bullying & harassment, connections, and SSI),* and are at increased regulatory risk and external criticism."
Mark KX, Pratiti and ████ have put together the proposal below for additional investment to strengthen our position on wellbeing across the company. …
Nick Clegg
Profits over Safety
Ronan Bradley: "The most significant risk, if this leaks, is that we will face significant policy pressure to use techniques like this... to enforce age restrictions"
This is a summary of the age affinity data ask from messenger which we discussed yesterday. The ask is to assist with resolving the escalation." …
Ronan Bradley
ConcealmentKnowledgeYouth Targeting