"Our overall goal remains total teen time spent (MAP * DAP/MAP * TS/DAP), with some specific efforts (Instagram) taking on tighter focused goals like U.S. teen total time spent."

Adam Mosseri: "The other open question is what does success look like for teens. It sounds like we care primarily about visitation, but that may not be the best metric to goal around. The question then becomes do we care primarily about time, which is where we're vectoring with India, or do we care about more than that (including things like sharing)." ████: "Our overall goal remains total teen time spent (MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗ * DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗/MAP * TS/DAP), with some specific efforts (Instagram) taking on tighter focused goals like U.S. teen total time spent. We should set guardrails on social interaction (posting, commenting, liking) that keep us away from the failure mode of pure entertainment consumption vs. social entertainment." Adam Mosseri: "Sorry I dropped this thread. On Strategy it sounds like you're proposing we focus, for those on Facebook, on time and only worry about sharing and comments as guardrails. I do think this is a pretty important thing to make sure everyone is on the same page about. I'm open to this, but I'd feel better about it if it looked like teens don't share on FB, but they do seem to share."