Kevin Systrom: "In order to accelerate the work we are doing to reach our US Teens DAP goal of 12.1M by the end of the half, we are executing on a set of 10 teen growth initiatives during the month of April. These projects will be the growth team's highest priority."
[Instagram HPM, Engagement, Time Spent (minutes/DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗)]:
• Current: "26.9"
• Goal: "28"
• vs. Forecast: "0.30%"
[Instagram HPM, Engagement, Time Spent, y/y growth]:
• Current: "22.3%"
• Goal: "+15%"
• vs. Forecast: "1.7%"
[Instagram HPM, Growth teens lockdown]: "In order to accelerate the work we are doing to reach our US Teens DAP goal of 12.1M by the end of the half, we are executing on a set of 10 teen growth initiatives during the month of April. These projects will be the growth team's highest priority."