"Goal: Grow MAP, DAP, and time spent among U13 kids"
[2017 Top-Line Goal]: "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" …
Unnamed employee
Youth TargetingProfits over Safety
Published excerpts and testimony that name this person.
Names come from recorded metadata. Being named does not mean a person wrote or said every passage. Only differences in capitalisation and spacing are combined; initials, titles and nicknames stay separate.
27 records · Page 1 of 2
[2017 Top-Line Goal]: "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" …
Unnamed employee
Youth TargetingProfits over Safety
Overall, while IG Reels has generally implemented the SOX controls required for ad products, several areas in content integrity and product features need significant improvements. …
Unnamed employee
Knowledge
Here's 1 more story that's pretty neat: The team thought it might be fun for teens to access Teen Feed by shaking their phones. …
Name withheld in filing
Youth Targeting
FYI I don't think we can stop recommending teens to adults through AYSF on Instagram. …
Adam Mosseri
Profits over Safety
Adam Mosseri: "We kicked off a bunch of work in 2017 that ended up being mostly folded into MSI. …
Adam Mosseri · Fidji Simo
Profits over SafetyKnowledge
51% of Instagram users say 'yes' to having had a bad or harmful experience in the last 7 days. Out of those 1% of report and of those 2% have the content taken down (i.e. 0.02%). …
Unnamed employee
Knowledge
Chris Cox: "Think about how many engineers we throw at two points of IG teen growth" Adam Mosseri: "Glad you brought that up
Chris Cox · Adam Mosseri
Youth Targeting
Nick Clegg: "Hey – just wondering how we can follow up on the conversation in SG this morning re the case for further wellbeing research? …
Nick Clegg · Pratiti Raychoudhury · Adam Mosseri · Emily Dalton Smith · Kang-Xing Jin
Profits over Safety
I'm excited about pushing ahead as fast as we can on Live because it is the most unique and promising new development in two spaces we care about deeply but are behind in: video …
Mark Zuckerberg
Youth TargetingProfits over Safety
████: "We finally have the results from the pilot stage of the Nielsen deactivation study… we are: 1. Exploring whether to make the results of the study public." …
Nick Clegg · Alex Schultz and names withheld in filing
Concealment
PLAINTIFFS’ CHARACTERIZATION
Unnamed employee, as quoted by plaintiffs
Profits over Safety
Monika Bickert: "Yes, the policies are that we allow cries for help (often called admission or ideation) but don't allow celebration or encouragement of self-harm. …
Monika Bickert and names withheld in filing
KnowledgeConcealment
Circling back re: investment needed to strengthen Meta's position on well-being (see original email from Aug below). …
Unnamed employee
Profits over Safety
████: "The main findings of the [Nielsen deactivation study] are: 1. …
Nick Clegg and names withheld in filing
Knowledge
Chris Norton: "As you might know, the Sunday Times will tomorrow run a (likely) front-page story with 30 families of suicide victims accusing Instagram of killing their children. …
Chris Norton · Nick Clegg · Monika Bickert
Profits over SafetyKnowledge
Molly Cutler: "On January 22, the BBC reported that exposure to graphic images of cutting and self-injury on Instagram contributed to the suicide of 14-year-old Molly Russell. …
Molly Cutler · Nick Clegg
ConcealmentProfits over Safety
Mark KX, Pratiti and ████ have put together the proposal below for additional investment to strengthen our position on wellbeing across the company. …
Nick Clegg
Profits over Safety
Sheryl Sandberg: "If these are the right things to do, we should not need an article to push us to do them. …
Sheryl Sandberg · Guy Rosen
Knowledge
Citing the years-long unchecked spread of QAnon and Zuckerberg's own 2018 statement that unchecked engagement optimization favors sensationalist content, Peters asks Cox whether engagement-focused recommendation algorithms inevitably promote extreme content that hasn't yet been formally labeled violative. …
Portman confronts Cox with public reporting that Meta directed content moderators to "err on the side of" assuming a person depicted in sexual exploitation content is an adult when age is unclear, asks him to confirm or deny it, and presses whether he'll commit to reviewing and changing the policy. …