████: "We finally have the results from the pilot stage of the Nielsen deactivation study… we are: 1. Exploring whether to make the results of the study public."
Nick Clegg: "whilst I understand this study seems to suggest that the media narrative around FB heavily shapes people's perceptions of their own use of FB, if the net effect is that not using FB makes some people feel better (in some respects) is it really possible to claim that the effect is all due to the media conditioning/perception? For obvious reasons, our critics will be quick to claim that we are trying to shift responsibility from our own products to the media. There may well be a case to do so – it certainly looks like it from this study - but we need to really stress test how we explain and assert that before deciding how/when to publish."
Alex Schultz: "I actually think that there is a need to publish this ourselves so we have some chance to shape the narrative."