"our present policies and public stance on teenage self harm and suicide are so difficult to explain publicly that our current response looks convoluted and evasive... The fact that we have age limits which are unenforced (unenforceable?) and that there are, as I understand it, important differences in the stringency of our policies on IG vs Blue App makes it difficult to claim we are doing all we can."

Chris Norton: "As you might know, the Sunday Times will tomorrow run a (likely) front-page story with 30 families of suicide victims accusing Instagram of killing their children. The Government will write to us to tell us we need to do more and that this is a watershed moment. In my view it is. This all stems from the BBC story earlier in the week which was very painful. The Instagram team have been handling and doing their best to communicate why we have the current set of policies. I understand that there is an XFN that is looking at those policies and trying to get experts to defend us. That's all good, but this is getting to a critical level and the thing we lack at the moment is any action on our part. We are defending the status quo when the status quo is clearly unacceptable to media, many impacted families, and when revealed in press, will be unacceptable to the wider public. At the least we need to say we are reviewing our specific policies in this area to make sure they are in the right place. I suspect Nick will get asked about this in his BBC interview on Monday as it is likely to continue to be significant news in the UK. This is very likely Instagram's Lee Rigby moment, so I'm raising the flag. Being able to say we are reviewing won't help with coverage tomorrow, but it will when we get people coming to us for a response and it will for Nick's Monday media activity." Nick Clegg: "+ Mark, Sheryl, Chris and Adam Chris is not prone to hyperbole – and I agree with him, not just in a UK context but more widely, that our present policies and public stance on teenage self harm and suicide are so difficult to explain publicly that our current response looks convoluted and evasive. This may be unfair - our policies are carefully designed to point youngsters who are sharing images of self-harm towards help – but we cannot afford to lose the confidence of the wider community, and press, on something like this. The fact that we have age limits which are unenforced (unenforceable?) and that there are, as I understand it, important differences in the stringency of our policies on IG vs Blue App makes it difficult to claim we are doing all we can." Monika Bickert: "In terms of improvements we can make, most are on the product side (see below), but those will take a while, especially because there is no IG PM for self injury."