Problematic Use of Facebook: User Journey, Personas & Opportunity Mapping

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Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 1 of 83 AMENDED Exhibit 107 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/20 Page 2 of 83 (Meta) Zuckerberg Exhibit 14 3.27.25 mlr Product Foundation Problematic Use of Facebook: User Journey, Personas & Opportunity Mapping UXR, Well-being | March 2020 In partnership with Insitum and Convo Personas created in collaboration with CONFIDENTIAL Facebook App Research Artwork by Noma Bar META3047MDL-079-00000177 TL;DR In Q4 2019 we conducted 24 in-person 1:1 interviews with 'problematic' Facebook users in the US, Brazil and India to determine which opportunities the team should pursue around excessive/problematic use of Facebook in 2020. We tested 13 concepts crafted to address various problematic use (PU) sub-areas: sleep, productivity, relationships, parenting, loss of control, guilt. Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Our Findings Page 3 of 83 01 Over 10 triggers contribute to the potential for problematic use (PU) but only 3 user attitudes associated with PU: Lack of guilt, low self-control, and high pressure for giving timely replies. 02 We removed 2 PU impact areas and added 2 more. This research uncovered 2 new PU impact areas, Safety Risks and Regretful Spending, to add to Productivity, Sleep, Relationships, and Parenting. Fear of Missing Out (FOMO) and Loss of Control Over Time Spent (LCOTS) are not impacts. FOMO is one of the 10 triggers. LCOTS is PU, not a trigger nor an impact. 03 04 Most selected Productivity as their top PU priority area for FB to pursue. A loss of productivity (delayed work/chores, being late to appointments) affects sleep and relationships. Sleep and Parenting were the next most voted areas. 6 of 13 concepts were highly rated for reducing PU across multiple impact areas. Two concepts (Time-to-Complete, You're All Caught Up) posed a risk of exacerbating PU for those with FOMO. Highly rated concepts provided situational awareness, sense of control, customization, transparency and a sense of completion. Our Recommendations Focus product opportunities around mitigating these user attitudes: increasing self-control and awareness and reducing pressure to respond. Use 3 identified PU personas for follow-up sprint or brainstorm. Ideate on solutions for Safety and Regretful Spending impacts. Eliminate Loss of Control Over Time Spent and FOMO as sub-topics to focus on for development. Focus on Productivity as the main PU sub-area for future development because fixing it will benefit most other impact areas. Also consider a follow-up study with the updated list of impact areas and re-assess priority. Recommend pursuing the top 6 concepts and brainstorming around the 6 identified opportunity areas: Increase PU awareness, Increase focused sessions, communicating Availability, encouraging restfulness, supporting healthy commitments, and removing time sensitivity. 2 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000178 Overview Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 4 of 83 01 Context 02 Goals & Methods 03 Understanding the Current PU Experience 04 PU Personas 05 PU Concept Feedback 06 PU Opportunity Areas Source: "WB 2020 H1 Plan", Chandra Mohan Janakiraman CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000179 01 Context Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 5 of 83 Facebook Well-being strategy Definition of Problematic Use Problematic Use prevalence Why should we care? CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000180 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 6 of 83 Definition Problematic Use We define Problematic Use (PU) as experiencing both of the following issues "very often" or "all the time": Lack of control or feelings of guilt over Facebook use. Negative impact in at least one of the following areas: productivity, sleep, parenting, or relationships. This is sometimes referred to as "social media addiction" externally. Source: "WB 2020 H1 Plan", CONFIDENTIAL PROBLEMATIC USE CONTROL OVER TIME SPENT OR FEELINGS OF GUILT + IMPACT ON.... PRODUCTIVITY SLEEP PARENTING RELATIONSHIPS ΜΕΤΑ3047MDL-079-00000181 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 7 of 83 Strategy Facebook Well-being * The best external research indicates that Facebook's impact on people's well-being* is negative. FB can have a negative effect when people feel a lack of control over the experience or when use undermines other aspects of life. We've identified 3 drivers that might be contributing to negative well-being**: Problematic Use, Loneliness, and Social Comparison In H2 2019, we conducted foundational research to unpack Problematic Use (PU). This report presents our findings on PU, specifically. I spend too much time on social networks and Facebook. I could study more, I could read a book, I could exercise. Because I spend too much time on Facebook, I waste my time and I don't do useful things... - P3, 22 (f) Brazil ** Well-Being Wiki: https://our.internmc.facebook.com/intern/wiki/Well-Being Wiki/ Source: "WB 2020 H1 Plan". CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000182 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 8 of 83 Problematic use affects about 12.5% of people on Facebook. The rate is especially high in some countries like the Philippines (25%) and India (23%). The US falls in the middle of countries surveyed (~10%). Source: "Facebook's Measurement Strategy for Problematic Use [Well-Being]: Survey & First Results", Anneke Buffone META3047MDL-079-00000183 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 9 of 83 Why should we care? Problematic Use People perceive the impact. In a comparative survey with competitors, people perceived lower well-being and higher problematic use on Facebook compared to any other service. (Twitter, YouTube, IG, WA, Snapchat, Reddit, World of Warcraft) (1) There is increasing industry activity in this space. Apple and Google continue to invest in this space, generating a steady series of announcements. Pinterest and Instagram also have well-being offerings. See our Competitive Audit (2) Tightening of standards and regulations. The World Health Organization (WHO) is revising its internet disease standards/definitions, potentially considering inclusion of problematic/excessive use. In Aug 2019, US lawmakers announced the first potential legislation banning addictive features on social media apps: The Social Media Addiction Reduction Technology (SMART) Act (1), Concerns over deactivation/deletion. A PU survey found that problematic users were 4x more likely to consider D&D compared to those without PU (20% vs. 5%). (3) GDigital Wellbeing Experiments Lawmaker Aims To Curb Social Media Addiction With New Bill Screen Time. MR HAWLEY nprKQ Sources: (1) "WB 2020 H1 Plan", (2) Competitive Audit, Gauri Pendse; (3) "Facebook's Measurement Strategy for Problematic Use [Well-Being]: Survey & First Results", CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000184 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 10 of 83 CONFIDENTIAL META3047MDL-079-00000185 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 11 of 83 CONFIDENTIAL META3047MDL-079-00000186 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 12 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000187 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 13 of 83 CONFIDENTIAL META3047MDL-079-00000188 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 14 of 83 CONFIDENTIAL META3047MDL-079-00000189 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 15 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000190 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 16 of 83 CONFIDENTIAL META3047MDL-079-00000191 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 17 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000192 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 18 of 83 CONFIDENTIAL META3047MDL-079-00000193 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 19 of 83 CONFIDENTIAL META3047MDL-079-00000194 03 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 20 of 83 Understanding the Current PU Experience What are people's current issues related to problematic use with FB? Who do they consider responsible for remedying PU behavior? What steps have people taken, if any, to assert control over PU? CONFIDENTIAL PII 19 ΜΕΤΑ3047MDL-079-00000195 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 21 of 83 PII All participants could relate to problematic use. > India 1:1 participants were less aware of PU than the US and Brazil, but all were experiencing life impacts. Intercept participants who did not have PU knew people who did. Opportunity: Potential for a broader PR win even if specific solutions are for those with PU. PII PII CONFIDENTIAL The time I spend is not healthy, it's like an addiction. Opening the app every half hour, it's not healthy." P4, 24 (f) Brazil "When you have a beer on the weekend, you drink it. You have to. It's the same thing with Facebook." P7, 32 (m) Brazil "I love Facebook. It's done great things, but there is a dark side to it and you can get into this rabbit hole and might not get out. I think younger generation is in that hole." P2, 45-54 (m) US Facebook App Research 20 ΜΕΤΑ3047MDL-079-00000196 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 22 of 83 If they had PU, they seemed to have it on many social media apps. Most of those who fit the definition of problematic use were on multiple social media apps: Instagram, Twitter, Snapchat, WhatsApp, and more. Opportunity: Create holistic solutions across multiple apps to tackle PU. PII "I open Facebook, Instagram, Pinterest, WhatsApp, Snapchat, and Twitter every day, several times a day." P1, 29 (f) Brazil (recruiting screener) In my free time I'm on my mobile, WhatsApp, PII Facebook. Instagram and Snapchat not as much. Mostly WhatsApp and Facebook. I've been using them the longest... I spend 3-4 hours a day for both WhatsApp and Facebook. In the night I spend more time on it. P340 (f) India CONFIDENTIAL Facebook App Research 21 ΜΕΤΑ3047MDL-079-00000197 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 23 of 83 Those who had loss of control but did not feel guilt saw a difference between time "spent" time "wasted". FB was useful for fulfilling social obligations and staying informed: Maintaining relationships, showing care for others and passing time (called "time pass" in India). For them, "wasted time" referred to consuming low quality content or activities like reading long posts, memes, videos, etc. They did wish they could curb the "wasted" portion and instead spend time with others, sleeping, exercising, being productive, etc. Opportunity: Help low guilt problematic users notice and reduce their "wasted" time. I've got some good things on FB so that's the reason PI why I've devoted so much time on it... This is something that I'm confessing to myself I want to devote time to my loved ones; FB is helping me to take care of my social obligations." P6, 35 (m), India "[I spend my time] 60% useful and 40% useless PII [things] because you can't control what is there PII [newsfeed] and so you see everything." P3, 22 (f) Brazil "I will feel I've spent 3 hours - so many hours! So, it's a positive... The more time I spend I feel great! So many posts and videos I've seen is great. My work is getting done, my posts are done, I've done everything." P5, 22 (f) India CONFIDENTIAL Facebook App Research 22 ΜΕΤΑ3047MDL-079-00000198 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 24 of 83 Most saw it as the user's responsibility to control their FB use. PII "It's not Facebook's problem, it's my mindset." P1, 35-44 (m) US Many compared FB to other inventions that have driven "addictive" behavior in their day (e.g. television). PII Some actively seeking solutions did think FB should be doing more. However, most welcomed Facebook creating tools to help. Opportunity: Delight people by exceeding expectations. CONFIDENTIAL PII It's ours only...how will they take responsibility? It's like if the phone is used in day and night, it's not THEIR responsibility. It's on us. no one else can do anything to it." P4, 30 (m) India "It's great for FB to be helping with controlling use." P4, 24 (f), Brazil Facebook App Research ΜΕΤΑ3047MDL-079-00000199 Case 4:22-md-03047-YGR Current PU Experience Problematic Use Journey Map Document 2756-49 Filed 02/20/26 Page 25 of 83 Triggers * * Notifications Entertaining content Videos (e.g. auto-play) Groups Fear of missing out (FOMO) Mystery of the algorithm Marketplace/Ads Recent post/comment Time-bound content Boredom/free time Attitudes Self-control: Do I have to look now? Can I wait? Awareness/guilt: How is my FB use affecting myself and others? Do I feel guilty? Pressure for timely replies: Do I feel a cultural, personal, or business need to respond? Problematic Use Loss of control over time spent on Facebook !! Life Impacts Loss of productivity Sleep disruption Relationship impacts Parents feel they are neglecting their kids Safety risks Regretful spending Remediation Tactics Increase awareness (time trackers) Set controls (ios ScreenTime, turn off notifications) Add friction (logout, physical distance) Reduce posting/ commenting frequency Leave FB (deactivate, delete the app) CONFIDENTIAL Facebook App Research ΜΕΤΑ3047MDL-079-00000200 Current PU Experience Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 26 of 83 We heard about 10+ triggers contributing to PU habits. Notifications - Getting too many minor/irrelevant notifications. Try to only look at important ones but get sucked into longer sessions. Entertaining content - Many said they'd open FB with a clear intent (like checking the news, a specific group, or work-related posts), then get distracted by something entertaining Videos - Easy to get immersed (especially before bedtime). Auto-play exacerbates the issue. Groups - Get exponentially more notifications, engaged in chat threads Fear of missing out (FOMO) - Worry about missing important world news or updates in their social circles. Mystery of the algorithm - Uncertainty over if they will see posts from those they want; if they can find a post again later. Marketplace / Ads - Vigilance of buyers/sellers, sales, lower resistance to purchasing at night Recently post/comment - Higher curiosity to see responses Ephemeral content (e.g. Stories, birthdays) - Catch it before it's gone Boredom/free time - Desire to fill downtime or "time pass" PII Red dots are toxic on the home screen. P4, 25-34 (m) US People liking things can be addictive. I feel compelled to see who liked it. I think it's a bad habit because [I'm] always checking. P2, 45-54 (m) US The algorithm doesn't always know what I want to see. I have to do the work to find what I want to see. P7, 35-44 (1) US What bothers me the most is getting so entertained; I lose track of time. Especially with the videos. Wow, I spend a lot of time on the videos because they start automatically and when I realize it, I'm already watching. Pl, 29 (f) Brazil CONFIDENTIAL Facebook App Research ΜΕΤΑ3047MDL-079-00000201 Current PU Experience Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 27 of 83 PU was essentially defined as a loss of control over time spent on Facebook. The majority intended to have a quick look, but would get hooked by something on FB, losing all track of time. PII People who used FB for a mix of personal and professional (e.g. "Side Hustle Sam" persona) struggled at keeping focus on the work-related posts and not getting distracted by personal FB content. I'm on Facebook everyday, every moment. Literally, every moment; just not when I'm in the shower. It's a habit, I just have been doing this for a few years... I lose the notion of time." P3, 22 (f) Brazil CONFIDENTIAL Facebook App Research ΜΕΤΑ3047MDL-079-00000202 ! Document 2756-49 Current PU Experience Case 4:22-md-03047-YGR All problematic users were experiencing multiple life impacts. Filed 02/20/26 Page 28 of 83 I was late to my cousin's wedding because I was watching a video. He's my godfather so it was a shame. Why were you late? I was on Facebook; I forgot the time. P3, 22 (f) Brazil Sometimes I don't pay the attention I should to my son. I love to play with him, and the phone sometimes distracts me". Loss of productivity - (1) Giving up. The person won't do the task/ activity outside FB. (2) Postponing the beginning. The person will take more time to start the task/ activity off FB. (3) Extending the duration. The person will take more time to complete the task because will stop to check FB. Sleep disruption - (1) Delaying/reducing sleep hours due to loss of time control; (2) Waking up and checking FB prolonging a return to sleep; and (3) Sleep loss due to disturbing content, like politics or violence. PII P7, 32 (m) Brazil Relationship impacts - People together but separately on their phones. And a false sense of closeness created by seeing updates on FB, but fewer offline visits. Parents neglecting their kids - Parents focused more on FB than caring for or bonding with their children. Or refrained from reprimanding kids for risk of later "retaliation" on their own use. Safety risks - Loss of situational awareness around environmental dangers (moving vehicles, pickpockets). Regretful purchases - Spending money on things they didn't need. One day I was stepping out of the train. I should've been in the middle, but I was on the edge only. I was on my phone. A person kind of pushed me inside. I got saved! After that, I just sit and do it. p4, 30 (m) India Sometimes I lose sleep. If I have to wake up at 6am and I'm on FB at night, I look at the phone and it's 2am. Sometimes I'm so involved that I go on and it's hard to wake up the next morning. P5, 20 (f) Brazil CONFIDENTIAL Facebook App Research ΜΕΤΑ3047MDL-079-00000203 Current PU Experience Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 29 of 83 Only a few had attempted remediation tactics, and none had found a full solution. Most flailed with fruitless tactics or resorted to extreme measures. * * * Increasing awareness - More tech savvy users sought out phone level or 3rd party apps to help them be more objective about the time they are spending. Setting alerts and seeing reports of daily or weekly usage. Many were frustrated that this data relied on them to "pull" it and happened after the fact. Setting controls - Adopting phone level or 3rd party features to control their use. Many mentioned iOS ScreenTime, setting alarms, or turning off notifications. Adding friction - Creating barriers to use, such as turning off the Internet, logging out of their account or putting their phone in another room, or piling phones together. Reduce posting/commenting frequency - A few mentioned they'd stopped posting as much to reduce the draw to look at responses. Leave FB - Many mentioned they'd taken the extreme measure of deleting the app or deactivating at least once to curb use. PII I turn off notifications. I don't want them to be poppin' up on me. If I commented on your picture, then I get a notification from people commenting who aren't even my friends. P3, 45-54 (m) US Apple tells you how much time you're on so I'm trying to track that to minimize it. P2, 45-54 (m) US I tried to set up a certain time to spend on FB, but it was impossible. P3, 22 (1) Brazil CONFIDENTIAL Facebook App Research ΜΕΤΑ3047MDL-079-00000204 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 30 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000213 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 31 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000214 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 32 of 83 CONFIDENTIAL META3047MDL-079-00000215 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 33 of 83 CONFIDENTIAL META3047MDL-079-00000216 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 34 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000217 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 35 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000218 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 36 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000219 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 37 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000220 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 38 of 83 CONFIDENTIAL META3047MDL-079-00000221 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 39 of 83 CONFIDENTIAL META3047MDL-079-00000222 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 40 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000223 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 41 of 83 CONFIDENTIAL META3047MDL-079-00000224 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 42 of 83 CONFIDENTIAL META3047MDL-079-00000225 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 43 of 83 CONFIDENTIAL META3047MDL-079-00000226 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 44 of 83 CONFIDENTIAL META3047MDL-079-00000227 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 45 of 83 CONFIDENTIAL META3047MDL-079-00000228 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 46 of 83 CONFIDENTIAL META3047MDL-079-00000229 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 47 of 83 CONFIDENTIAL META3047MDL-079-00000230 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 48 of 83 CONFIDENTIAL META3047MDL-079-00000231 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 49 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000232 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 50 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000233 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 51 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000234 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 52 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000235 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 53 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000236 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 54 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000237 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 55 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000238 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 56 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000239 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 57 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000240 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 58 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000241 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 59 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000242 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 60 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000243 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 61 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000244 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 62 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000245 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 63 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000246 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 64 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000247 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 65 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000248 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 66 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000249 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 67 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000250 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 68 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000251 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 69 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000252 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 70 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000253 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 71 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000254 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 72 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000255 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 73 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000256 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 74 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000257 05 PU Opportunity Areas What future opportunities should we pursue to address PU? CONFIDENTIAL cument 2756-49 Filed 02/20/26 Page 75 of 83 ΜΕΤΑ3047MDL-079-00000258 PU Opportunity Areas Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 76 of 83 Increase Awareness of PU How might we improve people's awareness of the time they spend and how it's impacting their lives? Unaware Uditi Groupie Gustavo Side Hustler Sam CONFIDENTIAL * Challenges to Address Mindless scrolling Unaware of the time or duration of use, especially if clock is hidden Auto-play of Videos, Stories Not in touch with their usage patterns over time May not see time spent as "wasted time", rather time to connect with others or stay informed. Little or no guilt and therefore a low desire for solutions. * Possible Solutions Time Spent Alerts (e.g. Encouraging Breaks, Daily or Weekly time reminders) Surface usage patterns - Help people fully understand how their use is unhealthy. Show activity-level data, hour-by-hour graph, goal setting and seeing progress over time, or active/passive use. Pause points (E.g. You're all caught up) or stopping every few Stories/Videos instead of automatically playing the next one. Large clock. Simply surfacing the time. Session counters - Surface number of times they've opened Facebook Facebook App Research META3047MDL-079-00000259 PU Opportunity Areas Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 77 of 83 Increase Focused Sessions How might we help people make better use of their time within the platform? How help people find what they are looking for and not get as distracted? Side Hustler Sam Groupie Gustavo Unaware Uditi * * Challenges to Address Open FB to quickly check and get sidetracked by other aspects of FB Current notifications page is a long list of combined updates, forcing people to sift through it to find ones of interest News feed is a jumble of posts from everything one follows. Many are confused why the NF prioritizing some content and not others. Low tech literacy - unfamiliarity with finding/changing Settings. No customization options for feed or notifications * Possible Solutions Grouped/Batched Notifications (e.g. Grouped Notifications) Batch notifications by topic area. Personal vs Professional split. Upsell Workplace (?) or give people better ways to only see their work-related posts/alerts. Content Bucketing (e.g. Choose Your Circle) Changing NF into a more tabbed format letting someone just see posts from that "circle" (family, local, world news, interest groups, etc.) CONFIDENTIAL Facebook App Research ΜΕΤΑ3047MDL-079-00000260 PU Opportunity Areas Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 78 of 83 Communicating Availability Help people convey their availability and keep up their desire to be polite/professional? Side Hustler Sam Groupie Gustavo * Challenges to Address Feel the need to be responsive for business purposes Desire to be viewed as polite Talking with people in other time zones Cultural pressure to give likes or respond to comments in a timely way (esp. India) Tagging behavior - In many parts of the world, people tag friends, don't message each other directly Unaware Uditi People may not trust or respecting a status if posted (maybe on too long) Both short and extended breaks from FB * Possible Solutions Show status (e.g. Public Status Indicator, OOO setting, @silent, BalanceBot, Beach Mode) - let people externally communicate if they are busy and for what reason. Quiet Mode status. Show others when someone is in a Quiet Mode. Automated status replies if status set to busy Most OK with a standard FB-created message, a few wanted to customize it. Show time zone - Without actively setting a "busy" mode, let others see time of day [consider privacy concerns] CONFIDENTIAL Facebook App Research ΜΕΤΑ3047MDL-079-00000261 PU Opportunity Areas Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 79 of 83 Encourage restfulness around bedtime Help people convey their availability and keep up their desire to be polite/professional? CONFIDENTIAL Groupie Gustavo Unaware Uditi * * Challenges to Address For some, nighttime is their only "me" time to check FB Many were in the habit of checking FB before bed. Entertaining/engaging content! Notifications draw them in Upsetting content or interactions making it harder to sleep Self-control is lower at night LED lights (blue light) in phones and computers interfere with the brain naturally releasing sleep hormones * * Possible Solutions Scheduled Quiet Mode - with preset bedtime downtimes Quiet Mode (QM) - surface shortcuts to Quiet Mode at certain times or after long sessions. Extending QM to Messenger and Family of Apps - In testing most expected QM to work on Messenger. Simpler way to set QM across family of apps (FB, IG, WA, Messenger) Content curation (e.g. Wind-down mode) Limit the types of content people have access to at night, such as no violence, politics, etc. Switch to yellow light option (note: not Dark Mode) - not tested, but yellow light is known to be better closer to sleep times. Facebook App Research ΜΕΤΑ3047MDL-079-00000262 PU Opportunity Areas Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 80 of 83 Remove time sensitivity How can we reduce the sense of time pressure to see or not miss content? CONFIDENTIAL Groupie Gustavo Unaware Uditi * * Challenges to Address People, especially those with FOMO, don't want to miss out on seeing content that is time boxed (e.g. Stories) Some think content "disappears" as they've tried to re-find something and were unable to again. Desire to be the first to see and reshare certain content, like Memories Don't want to be the last to hear about news, world events or friend updates. Want to stay up to speed on topics of interest (politics, sports, new technology, etc.) * * Possible Solutions Scheduled Posts - Allow people to pre-write and schedule happy birthday posts instead of only same day Reduce time-based components, where possible. Extend times or allow people to still see missed content if they were in a QM. Eliminate FOMO-inducing triggers, like saying "See what you've missed" Align content with daytime hours - e.g. Rethink the standard time Memories are posted to be during daytime hours; or let people choose a time when they get them. Improve Search to help people find specific posts or comments Facebook App Research ΜΕΤΑ3047MDL-079-00000263 TL;DR In Q4 2019 we conducted 24 in-person 1:1 interviews with 'problematic' Facebook users in the US, Brazil and India to determine which opportunities the team should pursue around excessive/problematic use of Facebook in 2020. We tested 13 concepts crafted to address various problematic use (PU) sub-areas: sleep, productivity, relationships, parenting, loss of control, guilt. Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Our Findings Page 81 of 83 01 Over 10 triggers contribute to the potential for problematic use (PU) but only 3 user attitudes associated with PU: Lack of guilt, low self-control, and high pressure for giving timely replies. 02 We removed 2 PU impact areas and added 2 more. This research uncovered 2 new PU impact areas, Safety Risks and Regretful Spending, to add to Productivity, Sleep, Relationships, and Parenting. Fear of Missing Out (FOMO) and Loss of Control Over Time Spent (LCOTS) are not impacts. FOMO is one of the 10 triggers. LCOTS is PU, not a trigger nor an impact. 03 04 Most selected Productivity as their top PU priority area for FB to pursue. A loss of productivity (delayed work/chores, being late to appointments) affects sleep and relationships. Sleep and Parenting were the next most voted areas. 6 of 13 concepts were highly rated for reducing PU across multiple impact areas. Two concepts (Time-to-Complete, You're All Caught Up) posed a risk of exacerbating PU for those with FOMO. Highly rated concepts provided situational awareness, sense of control, customization, transparency and a sense of completion. Our Recommendations Focus product opportunities around mitigating these user attitudes: increasing self-control and awareness and reducing pressure to respond. Use 3 identified PU personas for follow-up sprint or brainstorm. Ideate on solutions for Safety and Regretful Spending impacts. Eliminate Loss of Control Over Time Spent and FOMO as sub-topics to focus on for development. Focus on Productivity as the main PU sub-area for future development because fixing it will benefit most other impact areas. Also consider a follow-up study with the updated list of impact areas and re-assess priority. Recommend pursuing the top 6 concepts and brainstorming around the 6 identified opportunity areas: Increase PU awareness, Increase focused sessions, communicating Availability, encouraging restfulness, supporting healthy commitments, and removing time sensitivity. 2 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000264 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 82 of 83 CONFIDENTIAL META3047MDL-079-00000265 Case 4:22-md-03047-YGR Document 2756-49 Filed 02/20/26 Page 83 of 83 CONFIDENTIAL ΜΕΤΑ3047MDL-079-00000266