"We heard about 10+ triggers contributing to PU habits."
"Notifications – Getting too many minor/irrelevant notifications. Try to only look at important ones but get sucked into longer sessions.
Entertaining content - Many said they'd open FB with a clear intent (like checking the news, a specific group, or work-related posts), then get distracted by something entertaining
Videos – Easy to get immersed (especially before bedtime). Auto-play exacerbates the issue.
Groups – Get exponentially more notifications, engaged in chat threads
Fear of missing out (FOMO) – Worry about missing important world news or updates in their social circles.
Mystery of the algorithm – Uncertainty over if they will see posts from those they want; if they can find a post again later.
Marketplace / Ads – Vigilance of buyers/sellers, sales, lower resistance to purchasing at night
Recently post/comment – Higher curiosity to see responses
Ephemeral content (e.g. Stories, birthdays) - Catch it before it's gone
Boredom/free time – Desire to fill downtime or "time pass""
"Red dots are toxic on the home screen."
"People liking things can be addictive. I feel compelled to see who liked it. I think it's a bad habit because [I'm] always checking."
"I turn off notifications. I don't want them to be poppin' up on me. If I commented on your picture, then I get a notification from people commenting who aren't even my friends."