Daisy Controls Default Comparison - Preliminary Results

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Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 1 of 12 AMENDED Exhibit 1176 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 2 of 12 All Custodians Confidentiality Date Filename MDL BEGBATES MDL ENDBATES METAMAAG-001-00195871 Meta Platforms; HIGHLY CONFIDENTIAL 2022/08/03 Metadata Daisy Controls Default Comparison - Preliminary Results _ Workplace.pdf META3047MDL-004-00003255 META3047MDL-004-00003264 SEMANTIC SEMANTIC SEMANTIC SEMANTIC SEMANTIC SEMANTIC PENGAD 800-631-6989 EXHIBIT 22 meta- 3.14.25 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 3 of 12 Daisy Controls Default Comparison - Preliminary Results | Workplace 8/3/22, 4:02 PM Daisy Controls Default Comparison 11 minute read Last edited August 3, 2021 ... Save ... Daisy Controls Default Comparison - Preliminary Results Background • During the initial testing of Daisy controls there were two approaches to the default setting. While some teens had the choice to hide their like counts (opt-in condition), others had their like counts hidden for a period of time and then were given the option to opt-out of Daisy controls (opt-out condition). • We are interested in how the default setting of Daisy controls impacts negative social comparison experiences for teens on IG. To do this we are comparing population levels of negative social comparison between teens who were in the opt-in condition to teens who were in the opt-out condition. • We anticipate there may be a difference between opt-in and and opt-out conditions because the rates of having like counts hidden is very different in the two conditions: when daisy controls are opt-in, only 0.72% of people choose to hide like counts, but when they're opt-out, 35% leave their like counts hidden. https://fb.workplace.com/notes/145899461008364 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL 1/10 META3047MDL-004-00003255 METAMAAG-001-00195871 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 8/3/22, 4:02 PM Daisy Controls Default Comparison - Preliminary Results | Workplace Page 4 of 12 • For our initial analysis we did not distinguish between teens who actually took action to opt-in or opt-out of Daisy controls, rather we are just comparing overall population levels of negative social comparison between these two conditions. In this approach, known as an intent-to-treat analysis, all participants are included in the statistical analysis and analyzed according to the group they were originally assigned, regardless of their adherence to the treatment (in our case the option to opt-in or opt-out of Daisy). This method allows us to draw unbiased conclusions regarding the effectiveness of a condition and inform what the default setting for Daisy controls should be. Population • We surveyed 19,275 teens (9,648 opt-out, 9,627 out-in) in the United States, India, and Great Britain. • 55% of participants finished the full survey. • On average, participant completed 64% of the survey questions. • There were not large differences in response metrics or demographics between the opt- in and opt-out conditions. Initial Takeaways • In the opt-out condition, 69% of teens were aware of Daisy controls as a product. This was significantly higher than the 49% of teens in the opt-in condition who were aware of Daisy. Though, this is not a surprising result, it confirms that Daisy controls as a default does bring this product to the attention of teens. • Teens in the opt-out condition were significantly less likely to feel worse about themselves because of the number of likes other people received on their Instagram posts. This is one of our most relevant indicators of negative social comparison and demonstrates the impact default Daisy controls can have on experiences of comparison on the platform. • There were no other significant differences in social comparison question responses between our two conditions. This indicates that although having default Daisy controls reduced comparison of likes, it didn't reduce overall comparison or appearance comparison. https://fb.workplace.com/notes/145899461008364 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL 2/10 META3047MDL-004-00003256 METAMAAG-001-00195872 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 5 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL META3047MDL-004-00003257 METAMAAG-001-00195873 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 6 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL META3047MDL-004-00003258 METAMAAG-001-00195874 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 7 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL ΜΕΤΑ3047MDL-004-00003259 METAMAAG-001-00195875 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 8 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL META3047MDL-004-00003260 METAMAAG-001-00195876 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 9 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL META3047MDL-004-00003261 METAMAAG-001-00195877 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 10 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL ΜΕΤΑ3047MDL-004-00003262 METAMAAG-001-00195878 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 11 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL META3047MDL-004-00003263 METAMAAG-001-00195879 Case 4:22-md-03047-YGR Document 2758-45 Filed 02/20/26 Page 12 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL META3047MDL-004-00003264 METAMAAG-001-00195880