"Teens in the opt-out condition were significantly less likely to feel worse about themselves because of the number of likes other people received on their Instagram posts."

"During the initial testing of Daisy controls there were two approaches to the default setting. While some teens had the choice to hide their like counts (opt-in condition), others had their like counts hidden for a period of time and then were given the option to opt-out of Daisy controls (opt-out condition)." "when daisy controls are opt-in, only 0.72% of people choose to hide like counts, but when they're opt-out, 35% leave their like counts hidden." "In the opt-out condition, 69% of teens were aware of Daisy controls as a product. This was significantly higher than the 49% of teens in the opt-in condition who were aware of Daisy." "Teens in the opt-out condition were significantly less likely to feel worse about themselves because of the number of likes other people received on their Instagram posts. This is one of our most relevant indicators of negative social comparison and demonstrates the impact default Daisy controls can have on experiences of comparison on the platform."