← Glossary

Two different referents in this corpus, and context is the only guide. (1) Snapchat. Excerpt #432: "we cannot hope to convert current 13-18 y/o's to Facebook if they already have a different set of primary social apps (in the US these are SC and IG)". (2) Social comparison. Excerpt #503: "the odds for teen girls to do negative SC are 8x" that of men over 25 - the same measure the glossary carries as NSC.