"Social comparison is common on IG. 51% of people experience social comparison on IG. They either compare their accomplishments to others or observe other people to decide how they should act 'sometimes' or more often."
"Women and teens are more prone to social comparison, especially negative social comparison."
"Negative social comparison is triggered mostly by photo/video, in particular regarding beauty, fitness, fashion, travel, and romantic relationships, posted by weak ties such as celebrities, strangers, and acquaintances."
"Negative social comparison lowers well-being (loneliness, life satisfaction, self worth, and self efficacy), and people with lower well-being may be more prone to negative social comparison."
"Most people (38%) report that the upsetting feeling caused by negative social comparison only lasted for 'less than a few minutes' when it happened last time, however the cumulative duration is substantial: 33% of people have been feeling worse about themselves on IG for 'several months to a year'."
"TEEN GIRLS AND YOUNG WOMEN ARE PARTICULARLY PRONE TO NEGATIVE SOCIAL COMPARISONS"
"Compared to 25+ years old men, the odds for teen girls to do negative SC are 8x; for young women 5x, controlling for tenure, engagement level, no. of follow(er)s, and country."