12-Year-Old Instagram user: "Couldn't survive – need to see what everyone's up to - feel I am not missing out. I see what other 7th graders are doing that I should try."

[INSTAGRAM DRIVERS]: [EMOTIONAL BENEFITS / LIFELINE]: "IN CONTROL OF LIFE" • "I'm not alone" • "FOMO – not missing out" • "On trend" [EMOTIONAL BENEFITS / DISCOVERY AS ENTERTAINMENT]: • "Developmental need – scan word to find self" • "Curiosity peaked at age 13" • "Rewarding treasure hunt. Each layer leads to another" • "Escape after homework and before bed" • "I am more interesting 'I have more to talk to friends about'" [DRIVING BEHAVIORS / LIFELINE]: "My lifeline – Constant feed checking" "Couldn't survive – need to see what everyone's up to - feel I am not missing out. I see what other 7th graders are doing that I should try." - ████, 12, Chicago [DRIVING BEHAVIORS / DISCOVERY AS ENTERTAINMENT]: "Endless Treasure Hunt" "I go to bed at 9:30. I look at my clock and it's 1am!" - ████ 13, Chicago