[JOINING INSTAGRAM]:
[INSTAGRAM SELLS ITSELF]: "In 6th grade, age 11-12, teens get first phone and are 'invited' in one of two ways…"
[BFF]: "My friend just got it and told me to download it."
– ████, 12, LA
[TOP ACCOUNTS]: "I want to see what my favorite YouTubers and soccer players are doing in real-life (off the screen… off the field)!"
– ████ friend group, 14, S. Brazil