"34% of teen DAU spend 60+ minutes on the app every day."

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"Overall Takeaways/Recommendations: We are currently planning to sunset Take A Break as part of time management consolidation. This aligns with the fact that teens mostly have short sessions. Take A Break is likely not the appropriate market fit time management product" "On average 34% of teen DAU spend 60+ minutes on the app every day." "While we've seen increased adoption of some products we've also seen an increase in the number and percentage of teens with late night time spent at the beginning of the year. The rise did start to taper off but didn't return to the levels that it was at in late 2023." "Teen activity peaks between 6pm and 9pm, with over 40% of teen DAU having sessions that start during that time period. With Quiet Mode starting at 11pm by default, even with the plans to default teens into quiet mode it won't be disrupting their peak hours on the app."
— Unnamed employee