Instagram was forced to reduce its goal for percentage of weekly active teens with meaningful adoption of mental well-being features "from 0.6% to 0.25% given the tactics we have aligned and prioritized for this half."

"Thanks for the feedback! Team will keep meaningful adoption and leave as a % but does not believe we have a path to hitting that goal so would like to request we reduce from 0.6% to 0.25% given the tactics we have aligned and prioritized for this half." "Revised Summary of recommended H122 Numerical goal changes for IG Mental Well-being: Original goal: 0.6% weekly active teens with meaningful adoption of mental well-being features (0.843M/... V2 Proposal: 0.26% weekly active teens meaningfully adopting Take a Break or Alt Topic Nudge (0.58M/225M)" "Team was unable to test Take a Break opt-out by default for new teens due to 'one-way door' principle, but it was used as a high confidence bet in goal planning contributing >80% of teams expected impact for the half" "0.26% weekly active teens meaningfully adopting TaB or Alt Topic is seen as a hittable goal, but this will still push the team given the time left in the quarter and other goals the team is working to hit outside of adoption."