"[W]e must build some sticky new features that are built for Tweens first in order to make the experience truly compelling to Tweens."

"We believe that in addition to building an age appropriate experience with guardian supervision we must build some sticky new features that are built for Tweens first in order to make the experience truly compelling to Tweens. We hosted a design sprint to explore new experiences that would be compelling to tweens in four themes: Connection, Identity, Play and Exploration."