"Facebook may be rewarding and habit-forming"

"There is no evidence that Facebook use meets the clinical definition of 'addiction.' The way the media portrays Facebook 'addiction' can be exaggerated and inaccurate. However, Facebook may be rewarding and habit-forming. Therefore some people may experience genuine problems related to their Facebook use." "Neuroscience research has shown that Facebook does activate the brain's reward system" "For people who tend to have difficulty regulating their consumption of rewards, it may be easy to use Facebook 'too much.'" "If someone's primary way of coping with difficult emotional experiences is to go on Facebook, they may become reliant on Facebook and have trouble cutting back on use" "The negative emotion itself could become a trigger for use - so there would be constant real life (non-Facebook) cues that could drive someone to use 'too much'" "In addition to Facebook being rewarding/reinforcing, some people feel like their Facebook use is difficult to control, or has become a habit."