"It may be a problem if Facebook seems rewarding based on the principle of unpredictability, while the inherent value of the reward is lacking"

"It may be a problem if Facebook seems rewarding based on the principle of unpredictability, while the inherent value of the reward is lacking • Notifications with little or no relevance, and that come at unpredictable times • Prominent novel content that creates unwanted distractions • News Feed stories with seemingly 'random' content and unpredictable order • Other use of unpredictable rewards, such as delays to load" "Facebook's rewards are easily accessible, available all the time, limitless, and don't include built-in controls. For people who tend to have difficulty regulating their consumption of rewards, it may be easy to use Facebook 'too much.'" • "Continuous content without breaks" • "Signals of availability that lead to expectations of quick responses (read receipts, green dots signaling online presence)" • "Constant updates including Like counts" • "Lack of feedback about amount of use" • "Log in info (username and password) automatically saved leading to easy, immediate access" "It may be a problem if there are cues for Facebook use that influence people's behavior based on automatic tendencies, when they actually don't want to be using Facebook. • Unwanted push notifications and badges, especially ones that are on by default • Stories or videos that autoplay • Immediacy of seeing News Feed"