Meta & Children's Online SafetyCurrent Strategy
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Case 4:22-md-03047-YGR Document 3029-8 Filed 05/08/26 Page 1 of 3 Exhibit 105 Case 4:22-md-03047-YGR Document 3029-8 Filed 05/08/26 Page 2 of 3 META3047MDL-294-00138688-ΜΕΤΑ3047MDL-294-00138741 Case 4:22-md-03047-YGR Document 3029-8 Filed 05/08/26 Page 3 of 3 Current Strategy Before Youth Industry Practices gave us a basis to pursue defaults, our primary approach to Mental Well-being products has been: 1. 1. 1. Unsells & contextual nuddes: We pursued an opt in strategy that relied on teens recognizing their behavior and adopting new controls. However, adoption has been modest at 1.8% for Take a Break and 8.7% for Quiet Mode. Conservative triggering and targeting: To minimize ecosystem impact, we kept a high bar on which users were targeted and how often, with long cooldowns. As a result, surveys shows awareness of our products is modest - only 33% of teens are aware of Take a Break and 44% Quiet mode (ref). Low friction UX: We prioritized UX and ease of app use over effectiveness. By design, our products served as proof points but weren't effective at reducing behaviors. As a result, we see a low honor rate (5.6%) for break reminders and 2% per adopter reduction of LN20 with Quiet Mode. In contrast, TikTok requires a passcode to dismiss their default on Daily Limit product. 5.26 三 Turn on quiet mode? Your notifications will automatically be paused every night from 10 PM to 7 AM Your story hasque cdavignon seanleach bad 1 impression max on in app notif 9:41 < Similar posts Set reminders to take breaks every 10 minutes? Regular breaks can help you reset. We'll remind you to take a break when you spend this amount of time at once on Instagram. Turn on reminders Edit reminders Trigger after 20 min on app and then entering Explore chain Success statement overall is "People have the tools that they need and are empowered to control their time and experiences on our platforms" HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-294-00138700