"We prioritized UX and ease of app use over effectiveness. By design, our products served as proof points but weren't effective at reducing behaviors. As a result, we see a low honor rate (5.6%) for break reminders and 2% per adopter reduction of LN20 with Quiet Mode."

"We pursued an opt in strategy that relied on teens recognizing their behavior and adopting new controls. However, adoption has been modest at 1.8% for Take a Break and 8.7% for Quiet Mode." "To minimize ecosystem impact, we kept a high bar on which users were targeted and how often, with long cooldowns. As a result, surveys shows awareness of our products is modest - only 33% of teens are aware of Take a Break and 44% Quiet mode." "We prioritized UX and ease of app use over effectiveness. By design, our products served as proof points but weren't effective at reducing behaviors. As a result, we see a low honor rate (5.6%) for break reminders and 2% per adopter reduction of LN20 with Quiet Mode. In contrast, TikTok requires a passcode to dismiss their default on Daily Limit product."