Social Comparison Exploratory Research

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Case 4:22-md-03047-YGR Document 2885-47 Filed 03/26/26 Page 1 of 42 AMENDED Exhibit 119 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2885-47 Filed 03/26/26 METATNAG-003-00021731 Metadata Page 2 of 42 All Custodians Meta Platforms; SEMANTIC Confidentiality HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY SEMANTIC Filename Teen Girls Body Image and Social Comparison on Instagram - An Exploratory Study SEMANTIC in the US - Slides.pdf MD5 Hash cef5f76b18286d0963af07660f7aee06 SEMANTIC MDL BEGBATES ΜΕΤΑ3047MDL-003-00021095 SEMANTIC Social Comparison Exploratory Research Shruti Bhutada, Product Research Wendy Gross, Marketing Insights HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021095 METATNAG-003-00021731 Objectives Instagram's investment in teen well-being is expanding to encompass social comparison, focusing first on appearance-based social comparison and its negative impact on teen girls' body image WE CONDUCTED RESEARCH TO: • Obtain a more detailed and nuanced understanding of social comparison, especially appearance-based comparisons, on Instagram among female Instagram users and how it impacts their body image • Understand how female Instagram users think the app affects their tendency to compare themselves to others • Receive initial feedback on social comparison product ideas IN ORDER TO: • Inform product teams how to best support teens in this space • Inform outreach teams on how we might build meaningful and impactful campaigns in this space HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021096 METATNAG-003-00021732 Methodology In-person qualitative Online Diary Study In Depth Interviews Sample size 15 10 7 Markets San Ramon, USA US US Recruitment Regionally representative third-party panels Tasks (5 per group) Nationally representative third- Participants from online diary party panels 2-hour in-person focus groups 5-day diary study Qualifications Monthly Instagram user study 30-minute VC conversation Monthly Instagram user Age 13-21 Low body image, self-esteem HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY ΜΕΤΑ3047MDL-003-00021097 METATNAG-003-00021733 Executive Summary • • • Body image comparisons are formed by a trifecta of factors: body standards, flawless skin, and fashion. Other social comparisons include influencer "money for nothing" lifestyles, relationships (family and romantic), travel, experiences, and talents. • Social comparison journeys mimic the grief cycle. Pre-existing moods are a precursor to a downward emotional spiral, encompassing a range of emotions from jealousy to self-proclaimed dysmorphia. Confidence-building and inspiration are rooted in the combination of reality, accessibility, and attainable aspiration. Social comparison is worse on Instagram. It is perceived as real life, but based on celebrity standards. Explore and profile stalking enables never-ending rabbit holes. Celebrity content is more frequent but friends' content is more impactful in terms of social comparison. Other apps are shielded by fun filters. TikTok is grounded in dance, fun. Snapchat is sheltered by the element of fun that keeps focus on the face and not the body. At the other extreme, VSCO is a detached dream that is 100% edited. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021098 METATNAG-003-00021734 Executive Summary • • • We can help break the cycle of social comparison: celebrate small but meaningful accomplishments; show progress toward a goal; customize and personalize Instagram experience; personalized time-out mindfulness breaks that break the spiral; surface body inclusive influencers and flip the switch from envy to inspiration We have opportunities to engage at each step of the social comparison journey by creating targeted product interventions specific to surface, content type and graph Communications in the realm of social comparison need to be validating, realistic, and sympathetic. The source needs to be someone perceived as imperfect but accepting their own flaws rather than someone portraying a perfect image. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021099 METATNAG-003-00021735 Background Why start with appearance comparison and body image in teen girls? HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY ΜΕΤΑ3047MDL-003-00021100 METATNAG-003-00021736 Why? Frequent social comparison is a key driver of subjective well-being and teens say IG makes this problem worse. 66% 52% 32% of teen girls on IG experience negative social comparison (compared to 40% of teen boys) Of teen girls who experienced negative social comparison on Instagram, said it was caused by images related to beauty of teen girls said that when they felt bad about their bodies, Instagram made them feel worse HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 Sources in presenter notes ΜΕΤΑ3047MDL-003-00021101 METATNAG-003-00021737 Background - Appearance Comparison (Negative) Social Comparison • Definition: When someone feels bad about themselves after comparing themselves with others • Includes: Triggers range from appearance (appearance comparison) to socio- economic status Body Image • Definition: A person's perceptions or feelings about their body or physical appearance • Includes: Body dissatisfaction, body dysmorphia and eating disorders. Can be triggered by appearance comparisons or health issues This work examines the intersection of these two problems. Namely, how appearance comparisons on IG can worsen teen girls body image HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021102 METATNAG-003-00021738 Background - Appearance Comparison (Positive) Social Comparison • Definition: When someone feels inspired/ motivated after comparing themselves with others • Includes: Similar to negative social comparison, there can be wide range of triggers HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021103 METATNAG-003-00021739 Triggers What are the common triggers of social comparison for teen girls? When do they feel bad about themselves vs. inspired or motivated as a result of these comparisons? HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021104 METATNAG-003-00021740 Teen girls say most comparisons are related to body or appearance BODY, APPEARANCE Fashion Seemingly Attainable Seemingly Unattainable Body Skin + Facial Features Hair (Snapchat exacerbates) HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY OTHER COMPARISONS 13-15 16-17 18-21 Lifestyle "Money for nothing" Couples META3047MDL_RVOL003 Lifestyle "Money for nothing" Talent Travel/Experiences Religion Confidence FOMO Friends + Family 11 ΜΕΤΑ3047MDL-003-00021105 METATNAG-003-00021741 Envy can be triggered by any number of factors, from celebrities to feeling untalented Six-pack Celebrities' appearance "Put together" Skin - Talents - HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 Fashion - Hair -Travel ΜΕΤΑ3047MDL-003-00021106 METATNAG-003-00021742 While inspiration is triggered by accessible celebrities, "real" life on Instagram, and feeling validated Accessible celebrities Feeling validated Posts of self- True friendships - HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY DIY - Sense of belonging - Work hard - "Real" life on Instagram META3047MDL-003-00021107 METATNAG-003-00021743 Realism Accessibility HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY Grounding Belonging META3047MDL_RVOL003 Confidence Inspiration is triggered by confidence and motivation Best self Learn Uplift day Talents ΜΕΤΑ3047MDL-003-00021108 METATNAG-003-00021744 Motivation What flips the switch? When does content about body and appearance trigger envy/depression and when does it trigger inspiration? HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021109 METATNAG-003-00021745 Images related to body and appearance can trigger inspiration instead of envy Envy/Anger What flips the switch? Certain kinds of content only trigger envy 1. Lack of context • • Not knowing how someone got to the point they did Focus on outcome instead of journey 2. Fixation on body or parts of body • Focus on perfect body parts instead of value beyond it 3. Exclusionary and fixed standards • Size 0 models, Diet tea ads 3. Dishonesty • Using hashtags like no-filter but actually using filters Inspirational + Motivating Even if not like them, moment of relatability makes big difference 1. Attainability - Seeing how far someone's come • They have worked hard They have been me (feel insecure, jealous) 2. Value beyond body, relatability, contextualization • • Beautiful woman on a beach, sunny, happy, positive glasses Models working hard, passionate, successful beyond looks Image informational, interesting 3. Inclusive (curvy, bigger) beauty standards • Body positivity, made them feel seen/ appreciated 3. Vulnerability and sharing the journey • Personal stories of vulnerability and sharing the journey 5. Fitness content that is informative HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 1 6 META3047MDL-003-00021110 METATNAG-003-00021746 Images related to body and appearance can trigger inspiration instead of envy Envy/ Jealousy What flips the switch? Inspirational + Motivating "What cuts deepest is no filter filters, #no filter, where the acne is edited, they are lying and pretending they have no blemishes and saying I'm perfect" US 14 yo Female "What changes things and inspires me is when people show their flaws, they're vulnerable, like their stretch marks or the stories about what they're dealing with because everyone's going through stuff -US 16 yo Female "Envy turns to inspiration when I look at someone bettering themselves, like if there's a picture of a model but she's working hard and she has passion and that's what leads to her success" -US 14 yo Female HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 1 7 ΜΕΤΑ3047MDL-003-00021111 METATNAG-003-00021747 Mindfulness Breaks that prompt reflection can break the spiral "Reflecting back, you realize that Instagram is not really real, it is meant to be creative and fun and not meant to make people sad" -US 16 yo Female • • • • Reflection = Power/Control/Responsibility Learned helplessness is replaced with responsibility/control Awareness provides perspective. "I didn't realize it is a THING in my life”, “Why do I care?” Turns external focus inward "Why not focus on myself and my confidence and being my best self”, "I can change my thought patterns" Solidifies Instagram as Creative vs. Real life HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 1 8 META3047MDL-003-00021112 METATNAG-003-00021748 User Journey What happens emotionally when teen girls see content that triggers appearance comparison? What does the journey from social comparison to negative outcomes (like stress, anxiety or depression) look like? HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021113 METATNAG-003-00021749 Higher standards decrease self-esteem, until they're recognized as being unattainable ESTEEM ATTAINABLE UNATTAINABLE HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY STANDARDS 20 ΜΕΤΑ3047MDL-003-00021114 METATNAG-003-00021750 The impact of celebrity content is amplified by mimicry and frequency • • • Each individual post or story from a celebrity or influencer has a small impact on users. However, users report seeing multiple pieces of content from many celebrities and influencers in each app session, amplifying their effect. In addition, their friends mimic celebrities' beauty and fashion standards, further compounding the effect of any one piece of content. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021115 METATNAG-003-00021751 Content from the middle rung of friendships engender the most social comparison Middle rung friends aren't BFFs but are more than just classmates LOOSE CONNECTIONS MIDDLE RUNG BFFS Too far removed Not enough like me Close enough to have impact Far enough to not know backstory You know the backstory HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021116 METATNAG-003-00021752 Comparisons on Instagram can change how young women view and describe themselves THE ME IN REAL LIFE MULTI-DIMENSIONAL Dynamic shape Unique Colorful HIGH Raised up High esteem Confident CENTERED Stability, animals, nature Slide, ladder People HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 THE ME ON INSTAGRAM ONE-DIMENSIONAL Boxed in (small box) Not in control Dark LOW Alone Pulled down Low esteem CHAINED TO THOUGHTS Rabbit hole Anxious Overthinking ΜΕΤΑ3047MDL-003-00021117 METATNAG-003-00021753 The effect of any piece of content is a combination of four key factors 1 3 SURFACE Feed Profile Explore CONTENT TRIGGER Body standards Skin POSTER Friends Celebrities/Influencers 2 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 EXTERNAL MOOD Good mood Bad mood Good moods enable to process to start anew. 4 Bad moods often tip the scale to emotional spiral. ΜΕΤΑ3047MDL-003-00021118 METATNAG-003-00021754 Once on a spiral, teens work through a series of emotions that in many ways mimic stages of grief Withdrawal Bargaining Bargaining Insecurity Questioning why I don't have Wondering what I need to do to get Judgment about other people Analysis of current habits Paralysis Anger HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY Insecurity Feeling "less than" Small Alone Misrepresented Self-described dysmorphia Anger Mirror, see myself "wrongly", pick out insecurities Mad See issues through magnifying glass Obsess over small things Dysmorphia Edgy Short-tempered Paralysis Busy with school/work Put off changes to later Withdrawal Give up Stay home Distractions META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021119 METATNAG-003-00021755 Role of Social Media What role does Instagram play in this journey? What role do our competitors play? Is Instagram better/worse than Snap, Twitter or Tiktok? Why, Why not? HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021120 METATNAG-003-00021756 Instagram is seen as having the highest impact, although TikTok and Snapchat aren't far behind None Dream, Not Reality VSCO • Unachievable Removed from reality BODY, APPEARANCE COMPARISON Low Medium VSCO SNAPCHAT TIKTOK F4 Layers Snapchat Friends, but.. Fun Filter Face (vs. body) ل High INSTAGRAM Shifting, Increased Usage, Tik Tok • Talent to Aesthetic Just like me • Fun, joking, dancing Talent over aesthetic, but switching Instagram • • Popular influencers are thin/attractive • • Spend 4+ hr/day Celebrity Standards of "Reality" Forget it's a highlight, reel vs. real Product mechanics (addicting) Explore, discover, stalk (down the rabbit hole) Sport 1 hour to edit image/caption, then monitor "likes" HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 28 ΜΕΤΑ3047MDL-003-00021121 METATNAG-003-00021757 Apps' contributions to social comparison lie on two axes -- perceived reality and formality Perceived reality High realism + Low formality = Medium comparison You Tube Low realism + Low formality = Low comparison HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY ل Tik Tok High realism + High formality = High comparison Perceived formality META3047MDL_RVOL003 VSCO Low realism + High formality = Medium comparison 29 ΜΕΤΑ3047MDL-003-00021122 METATNAG-003-00021758 On Instagram, Explore, Feed, and Stories contribute to social comparison but in different ways IMPACT • Tons of body image triggers Intimidating EXPLORE • FEED + PROFILES STORIES • Standards, aesthetic, game Hours for perfect post Sport - game of likes Best of best "to be seen" See celebs 1st, but... Less Body ... • Reposts • Boomerang • One upping • Rabbit hole of discovery, stalking • Friends closer to home but infrequent have high impact • Celebs also have impact, high frequency compounding Formal to be seen Broadcast Face, body, celebrities! Places HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 Fun, social entertain Closest friends. comfort Face only, no bodies No celebs ΜΕΤΑ3047MDL-003-00021123 METATNAG-003-00021759 Users experience of downward spiral is exacerbated by our platform Withdrawal Individual Differences Bargaining Insecurity Paralysis Anger User HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY Pressure to Look Perfect Dysmorphia Highlight Reel Norm META3047MDL_RVOL003 Instagram ΜΕΤΑ3047MDL-003-00021124 METATNAG-003-00021760 Aspects of Instagram exacerbate each other to create a perfect storm Monetizing face + body Regular people look special Highlight Ree Norm "(I felt worse) and realized, Instagram is only a highlight reel and a lot people don't dress up and put a ton of effort into their appearance in day to day life that it could just be "for the gram" "Instagram is strictly for pictures that look good." Pressure to Look Perfect Posting "For the Gram" Not filter for fun (like Snap) "I felt like I should try a little bit harder to look cute more often and post cute photos" "I felt like I had to fight to be considered pretty or even visible" SOCIAL COMPARISON SWEET SPOT "I keep scrolling through her posts (and go to her profile) to see more. She tagged another person so I click and look at them. An hour later I am like, I just spent an hour looking at these beautiful people and I am still in bed." Feeding the Spiral Vortex of Feed + Profile and Explore Hate to love HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 META3047MDL-003-00021125 METATNAG-003-00021761 Mental health outcomes related to this can be severe Eating Disorders "I keep looking at these images (spiralling). (After getting off IG) I don't know, sometimes I just don't eat or try to eat less." Body Dysmorphia "I wish I had the money to get my nose/(other body parts) fixed." Body Dissatisfaction "(when I keep looking at these pictures) I feel like I am too big and not pretty enough" "It makes me feel insecure about my body even though I know I am skinny." Depression "The constant judgement and jealousy can take you to a dark place." "Some times (after spiralling) I just close my phone and lie on the bed." Loneliness "I feel like maybe (because I look like this) I don't have a boyfriend." "I saw this kid with acne and he had friends! I didn't realize that was possible." HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 3 4 META3047MDL-003-00021126 METATNAG-003-00021762 External factors impact whether users go down healthy or unhealthy path HEALTHY Work on internal confidence (self talk) I am good enough, focus on what makes you valued and unique Companionship • Be with friends who love me Inspirational Quotes • Away from what we don't have and toward what we have "Comparison is the thief of joy" Get off phone • Walk, bike, be with family and friends TWO External forces play a part: #1 Bad mood - life events, physical and mental health #2 Maturity = perspective + confidence UNHEALTHY Dysmorphia • Pick out bad things in mirror Emotional isolation • Comparison and loneliness go hand-in-hand • • Acne = people don't want to be around me Body image = not worthy of a boyfriend/girlfriend Emotional exhaustion Stay home, sleep Anger, irritability followed by feeling BAD not MAD HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 3 5 ΜΕΤΑ3047MDL-003-00021127 METATNAG-003-00021763 Coordinated product and outreach efforts can help flip the switch from negative to positive social comparison Changing norms around sharing Flipping the switch to Inspiration Highlight body positive and inclusive influencers Highlight Ree Norm HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY SOCIAL COMPARISON SWEET SPOT Pressure to Look Perfect Feeding the Spiral META3047MDL_RVOL003 Encouraging realistic sharing Showing people how far they have come Showcase journeys of real teens with realistic starting points Breaking the spiral More control over what they see Empathetic and validating comms Spring Cleaning Feed events ΜΕΤΑ3047MDL-003-00021128 METATNAG-003-00021764 Conclusion Key take-aways and what this means for product development HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021129 METATNAG-003-00021765 Conclusion • • • Body image comparisons are formed by a trifecta of factors: body standards, flawless skin, and fashion. Other social comparisons include influencer "money for nothing" lifestyles, relationships (family and romantic), travel, experiences, and talents. • Social comparison journeys mimic the grief cycle. Pre-existing moods are a precursor to a downward emotional spiral, encompassing a range of emotions from jealousy to self-proclaimed dysmorphia. Confidence-building and inspiration are rooted in the combination of reality, accessibility, and attainable aspiration. Social comparison is worse on Instagram. It is perceived as real life, but based on celebrity standards. Explore and profile stalking enables never-ending rabbit holes. Celebrity content is more frequent but friends' content is more impactful in terms of social comparison. Other apps are shielded by fun filters. TikTok is grounded in dance, fun. Snapchat is sheltered by the element of fun that keeps focus on the face and not the body and sharing with close friends. At the other extreme, VSCO is a detached dream that is 100% edited. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021130 METATNAG-003-00021766 Targeted Interventions • • Celebrate small but meaningful accomplishments to show users their lives are moving forward. Show progress toward a goal showing the journey rather than just the destination highlights the work in progress that is life. • Customize and personalize Instagram experience: allow users to easily show dislike for types of content to customize the algorithm on Explore. Allow for easier graph trimming, both for who they follow and who follows them. • • • • Personalized time-out mindfulness breaks help people remember that Instagram isn't real life. Surface body inclusive influencers to make teens feel validated and included. Flip the switch from envy to inspiration through concerted effort to change norms around sharing and surfacing highlights that are inspiring but not triggering. Surface "fun" filters rather than filters designed around beautification. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY ΜΕΤΑ3047MDL-003-00021131 METATNAG-003-00021767 Targeted interventions • • • • Lean into current time spent tools to remind teens to take a break from Instagram. Communications should be empathetic but realistic; often it's as simple as validating the experience of teens and telling them it's OK. Showcase body inclusive influencers in campaigns to help teens feel included and validated. Celebrities that accept and poke fun at themselves have most positive impact than influencers who present ideal lifestyles. Highlight transformation journeys, especially those with realistic starting points, rather than celebrating end points. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021132 METATNAG-003-00021768 Relevant Research • Social Comparison on Instagram • Defining Body Image Issues • What we know about Body Image • Authenticity and Self Expression on Instagram OTHER • Teen Mental Health Deep Dive • Hard Life Moments - Subjective Well-being on Instagram • Upward Social Comparison Treatment Approaches • Defining a vision and strategy for Social Comparison HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021133 METATNAG-003-00021769 HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00021134 METATNAG-003-00021770