Time Spent MVP

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Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 1 of 26 AMENDED Exhibit 117 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 2 of 26 TIME SPENT MVP May 22, 2018  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 3 of 26 More people are using Instagram longer, and more frequently, than ever before. 2  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 4 of 26 MORE PEOPLE ARE USING INSTAGRAM LONGER, AND MORE FREQUENTLY, THAN EVER BEFORE. 3  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 5 of 26 MAP + 37% YoY DAP + 36% YoY Avg daily time spent + 16% YoY Avg daily sessions/DAP + 9% YoY Avg time spent/session +8.1% YoY 4  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 6 of 26 RESEARCH IS INCONCLUSIVE ON THE RELATIONSHIP BETWEEN TS AND WB EXTERNAL INSTAGRAM RESEARCH Social media use can increase Preliminary studies do not feelings of loneliness and risk show a negative relationship of depression, suicide. with time. Content type, relationships, interaction mechanisms relate to well-being. External: Fardouly & Vartanian, 2016, Holland & Tiggemann, 2016, Frost & Rickwood, 2017, Luxton, June, & Fairail, 2012 Internal: Q1 Research Summary 5  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 7 of 26 PRESS, PUBLIC HEALTH AUTHORITIES EXPRESSING INCREASING CONCERN Hyperbolic and sometimes inaccurate headlines, recommendations not rooted in science. 1 Multiple public sources suggest that time spent on social media may not be time well spent and that Instagram is bad for teens. 2 Some articles also suggest that social media companies intentionally create addictive platforms that are in their best financial/growth interests but not necessarily their users' well-being interests. Public health authorities in some areas are beginning to offer mitigation recommendations 3 (e.g. Status of Mind). 6  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 8 of 26 SOME USERS (TEENS AND PARENTS) WANT USAGE CONTROLS TEENS PARENTS "This would be good and help me "I would love this for kids if it to not get distracted. I could use could be a part of parental this when Im at home spending controls. It might force them to time with my family." have a conversation with me." Time Spent Rolling Research Study (incl. mocks of a "focus mode" feature including muting notifications) 7  Case 4:22-md-03047-YGR Document 2756-52 Filed 02/20/26 Page 9 of 26 WHEN USAGE IS NOT WELL-MANAGED, IT CAN Interrupted sleep Because when you're When I'm sleeping, I get a lot of asleep, you don't want anybody Instagram noti cations. texting you or trying to message you. And, if you are trying to study for your midterms, you would want to focus. US Teen I'm in the middle of an important writing assignment. I US Teen If somebody needs to stay decided I wasn't going to use focused while they're studying or Instagram until I was fully nished with at work, that's a good thing to have. it. So I didn't use it all day. It was really Impacted focus Because I mean, most people will have di cult. I noticed my thumb automatically their phone o to the side, so if it's clicks on the icon on my phone, and I constantly lighting up, and you see thought 'this is sick. how addicted things, that gets really am I to this app? distracting. US Adult Guilty usage US Teen 8 April rolling research, March rolling research, Jan rolling research fi fi ff ffi