"More people are using Instagram longer, and more frequently, than ever before."
"MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗ + 37% YoY"
"DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗ + 36% YoY"
"Avg daily time spent + 16% YoY"
"Avg daily sessions/DAP + 9% YoY"
"Avg time spent/session +8.1% YoY"
"WHEN USAGE IS NOT WELL-MANAGED, IT CAN
Interrupted sleep
Impacted focus
Guilty usage"
US Teen: "When I'm sleeping, I get a lot of Instagram notifications."
US Teen: "Because when you're asleep, you don't want anybody texting you or trying to message you. And, if you are trying to study for your midterms, you would want to focus."
US Teen: "If somebody needs to stay focused while they're studying or at work, that's a good thing to have. Because I mean, most people will have their phone off to the side, so if it's constantly lighting up, and you see things, that gets really distracting."
US Adult: "I'm in the middle of an important writing assignment. I decided I wasn't going to use Instagram until I was fully finished with it. So I didn't use it all day. It was really difficult. I noticed my thumb automatically clicks on the icon on my phone, and I thought 'this is sick. how addicted am I to this app?"