Leading on IG Youth Protections: A vision for leading the industry · IG Well-being + IG Trust

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Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 1 of 47 EXHIBIT 1 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 2 of 47 EXHIBIT В TO JOINT LETTER BRIEF (ECF 2879) Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 3 of 47 Leading on IG Youth Protections A vision for leading the industry • IG Well-being + IG Trust AC/Priv IG Leadership Review July 11, 2023 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001048 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 4 of 47 Objectives Goals for today 1. Review current landscape of IG youth protection and new regulatory environment 2. Align on vision & criteria for where IG should lead for youth protections 3. Align on opportunity areas for where to lead and the path to get there Non-Goals 1. Detailed feedback on concepts A/C Priv 2 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001049 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 5 of 47 A/C Priv Executive Summary Purpose Across Meta, teams have been focused on defining and achieving youth industry practices by the end of 2023. With new insights from teens, parents and experts combined with changes across the regulatory landscape, we must develop a forward vision for youth protections on IG to guide our work and get ahead of regulations. Context Historically, we focused on the Best Interests of the Child and prioritized teen autonomy in our solutions. With a majority of teens expressing some concern about their social media use and 98% of parents believing social media use is dangerous to under 18s (u18) with 4% believing IG is the most dangerous, we must increasingly help parents support their teens and increase our baseline protections for all youth. By taking an industry leading position, we believe we can ensure IG is the best place for teens to discover, create and connect, recognized by parents and policymakers as setting the highest bar for youth protections online. Recommendation To decide where to lead across the five focus areas and their components, we recommend a 6-point decision framework We recommend IG lead in 1) Safety, 2) Age Appropriate Experiences, 3) Supervision (excludes Parental Consent), 4) Well-being (Bullying & Harassment and SSI & ED) A/C Priv 3 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001050 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Background Vision & Criteria for Leading Path to Leading Discussion & Next Steps Page 6 of 47 A/C Priv 4 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001051 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 7 of 47 CONTEXT BACKGROUND Youth Protection on IG has never been more critical Teens & parents are worried about social media More than half of global teens reported they were at least somewhat concerned about their social media use; 45% of early teens (13-15) were somewhat concerned and 11% were very concerned with their social media use A majority of US parents say they are worried that their child's use of social media could lead to problems with exposure to explicit content (71%), feeling pressured to act a certain way (59%), being bullied by others (54%), or anxiety or depression (53%) On IG, we must improve outcomes for teens & parents Teens have higher prevalences of violating content than non-teens (1.4x-1.8x SWOP), driven by elevated levels of Bullying, SSI, Hate, Nudity, and VNI. 80% of guardians reported at least one main supervisory challenge. There is also a sea-change in the regulatory landscape ⚫-25 global regulations passed or are emerging stipulating youth protections. Regulators cite the US Surgeon General's advisory which emphasizes problematic use and appearance comparison and the American Academy of Pediatrics declaration of national emergency for children's mental health showing worsening trends in youth mental health This has material impact on our business and product, requiring a forward vision for youth protections on IG A/C Priv 5 More Industry Data:. • • Scientific evidence suggests that harmful content exposure as well as excessive and problematic social media use are primary areas for concern. In May'23, the US Surgeon General issued an advisory (here) calling attention to the growing concerns about the effects of social media on youth mental health. It specifically calls out areas of concern including exposure to harmful content, excessive and problematic use and the need for guardrails for teens, and appearance comparison. 80% of US parents believe tech companies have a responsibility to protect children from inappropriate content (Pew, 2020) A majority of US parents say they are worried that their child's use of social media could lead to problems with exposure to explicit content (71%), feeling pressured to act a certain way (59%), being bullied by others (54%), or anxiety or depression (53%) Teens who spend more than 3 hours/day on social media face double the risk of poor mental health outcomes (source) 74% of US teens say social media sites are doing a fair or poor job addressing online harassment (source) while others are concerned about safety (source) CDC studies (here, here) More teen data More than half of global teens reported they were at least somewhat concerned about their social media use; 45% early teens (13-15 yrs) were somewhat concerned and 11% were very concerned with their social media HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001052 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 8 of 47 • use globally. 70-80% of teens believe social media gives them a space for connection and creativity but 32% worry about negative influence on people their age HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001053 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 9 of 47 CONTEXT BACKGROUND Our position is shaped by input from stakeholders Appendix Detail Teens Top concerns of social media apps among teens are contact from adult strangers (46%), bullying & harassment (46%), inappropriate behavior from others (44%) and too easy to share private information (43%). Parents & Guardians Guardian top concerns for their teens are contact from adult strangers (43%), age inappropriate content (41%), bullying & harassment (39%) and time spent on Instagram (27%). Regulators Regulations focus on age assurance, parental oversight, age appropriateness and data use. Members of Congress have introduced bills focused on youth with states jumping in and similar changes being proposed in other countries Meta Policy + Public Affairs PRIV PRIV Our public affairs strategy focuses on improving trust among parents ('to be published within the month) x-Meta Youth Meeting industry practices means that PRIV major industry counterparts. PRIV and are on par with or exceeding the standards set by A/C Priv 6 More Industry Data:. • • • Scientific evidence suggests that harmful content exposure as well as excessive and problematic social media use are primary areas for concern. In May'23, the US Surgeon General issued an advisory (here) calling attention to the growing concerns about the effects of social media on youth mental health. It specifically calls out areas of concern including exposure to harmful content, excessive and problematic use and the need for guardrails for teens, and appearance comparison. 80% of US parents believe tech companies have a responsibility to protect children from inappropriate content (Pew, 2020) Teens who spend more than 3 hours/day on social media face double the risk of poor mental health outcomes (source) 74% of US teens say social media sites are doing a fair or poor job addressing online harassment (source) while others are concerned about safety (source) CDC studies (here, here) More teen data More than half of global teens reported they were at least somewhat concerned about their social media use; 45% early teens (13-15 yrs) were somewhat concerned and 11% were very concerned with their social media use globally. 70-80% of teens believe social media gives them a space for connection and creativity but 32% worry about negative influence on people their age HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001054 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 10 of 47 CONTEXT BACKGROUND Our Youth Protection work spans 5 key Focus Areas Aligned with xMeta Youth Industry Practices Current State, Source Focus Area 1 - Safety Effectively reduce exposure of teens to harmful content and interactions Key components: Inappropriate interactions with children (IIC), Child Sexual Abuse Material (CSAM) Focus Area 2 - Age Appropriate Experiences Take a risk-based approach to recognising the age of users and apply appropriate safeguards Key components: Age-appropriate Content, Age Appropriate Defaults, Content Modeling, Content & Recommendation Controls, Messaging, Private Experiences Focus Area 3 - Well-being* Provide teens with resources to avoid experiences that may negatively impact their well-being Key components: Suicide and Self-Injury, Eating Disorder, Bullying & Harassment, Problematic Use (e.g. time spent, late night). "Within IG, this largely refers to the area of Mental Well-being Focus Area 4 - Supervision Build tools that enable guardians to better support their teens on the platform Key components: Parental consent, Parental supervision, Parental insights, Parental controls, Education Hub, Proactive Notifications Focus Area 5-Age Assurance Age assurance as a prerequisite to becoming and account holder. Key components: Age collection, Age verification, Age modeling A/C Priv 7 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001055 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Background Vision & Criteria for Leading Path to Leading Discussion & Next Steps Page 11 of 47 A/C Priv 8 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001056 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 12 of 47 STRATEGY LOOKING FORWARD OUR ASPIRATION IG is the best place for teens to safely discover, create, and connect, and is recognized by parents and policymakers for setting the highest bar for privacy-first age appropriate experiences. A/C Priv 9 Instagram will be beloved by teens as a place to play, discover and connect and broadly acknowledged by parents and stakeholders as a positive contributor to youth and technology issues. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001057 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 13 of 47 STRATEGY LOOKING FORWARD To achieve our vision we will Help teens have safer, private and age appropriate experiences by default through interventions that prioritize their safety and unique needs, and respect their autonomy. Empower teens in responsible social media use through tools that offer agency & control, increase awareness of behavior and enable intentionality in choice. Help guardians guide and support their teens' experience based on their individual needs with tools that facilitate their relationship and lead to the best outcomes for both. Scale our impact by influencing both industry and policy in protecting youth leading by example from principles and best practices so teens have safer experiences across their online journey. A/C Priv 10 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001058 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 14 of 47 STRATEGY CRITERIA FOR LEADING Decision criteria for where to lead 1. Creates value for teens Leading creates value for teens enabling them to have safer experiences while they play, discover and connect. 2. Helps parents support their teen Investing helps parents with tools and insights they need to support their teen while respecting teen's privacy and will improve parents' sentiment. 1. Path to meaningful reach and participation exists Targeted cohorts who need these products will hire IG for the job. There is a credible path to meaningful reach and participation rates. 1. Furthers policy position and public affairs strategy Policy and externalization are aligned with leading in this space and in the best case, product innovation helps push policy forward. 1. IG can play a key role We believe IG can lead here. There may be areas where leading at a different layer (e.g. x-Meta) can scale impact. IG also has a unique opportunity in the industry for impact. 1. Ecosystem impact Evaluation on ecosystem impact and considerations of the broader industry landscape. Guardrail: Aligns with direction of global regulation Direction of travel in key jurisdictions is not orthogonal to leading. We may choose to take a leading role even in the absence of regulation where the criteria above are met. A/C Priv 11 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001059 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Criteria applied to Focus Areas Overview only. Detailed analysis here Page 15 of 47 1. Creates value for teens 2. Helps parents 3. Path to support their meaningful 4. Futhers Policy position & Public 5. Instagram can teen/s participation Affairs play a key role 6. Ecosystem impact Safety Inappropriate interactions; Child Sexual Abuse Material: Sextortion High Medium High High High Low Age Appropriate Exp. Age appropriate content and controls: defaults; messaging; private High Medium High High High Medium experiences Well-being SSI; ED; bullying & harassment; problematic use; appearance High High Modium High High Medium comparison Supervision Parental insights: parental controls: Medium High Medium High Medium Medium education; parental consent Age Assurance Age verification (AV), age collection, age modeling (note: focus here is AV) Medium Low Medium Medium Low Policy is supportive of OS-based AV; executing Meta AV for compliance AV likely more effective with x-Meta approach High Mandatory AV across all apps would lead to significant UX friction *exception: parental consent for U18/013's Column 1-5 evaluates alignment and compatibility with criteria (e.g. high leading creates significant value for teens; Column 6 evaluates ecosystem impact A/C Priv 12 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001060 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 16 of 47 STRATEGY WHERE TO LEAD RECOMMENDATION Opportunity areas for IG to lead based on framework 1. Safety Lead the Focus Area in 2023. On track to achieve this for CSAM/CSE and Inappropriate Interactions by 2023; currently working through a blocker on Sextortion. 1. Age Appropriate Experiences Lead the Focus Area in 2023. Achieve north star of bringing teen prevalence below adults in 2024. 1. Supervision Lead the Focus Area in 2024 (excluding Parental Consent component); continue meeting industry practice in 2023. 1. Well-being Within the Focus Area of Well-being, we want to lead across these 2 components in 2023: a. Bullying & Harassment b. SSIVED A/C Priv 13 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001061 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Background Vision & Criteria for Leading Path to Leading Discussion & Next Steps Page 17 of 47 A/C Priv 14 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001062 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 18 of 47 STRATEGY PATH TO LEADING What leading means Leading in a focus area is exceeding Youth Industry Practices (YIP) as defined by the xMeta Youth Scorecard". "Note: CSI to deliver updated competitive landscape for industry leading in Q3 For Safety Teens experience low levels of interaction harms and have supportive resources when they need them. More details here Currently we are meeting YIP with 0 gaps to close. For Age Appropriate Experiences Teens encounter less inappropriate content than adults and have controls to manage it • Currently we are on track to meet YIP with 1 gap to close in H2. More details here For Supervision • Resources and tools that foster positive outcomes for both teens and guardians, by empowering guardians with options to foster responsible use based on individual differences and parental expectations Currently we are meeting YIP with 0 gaps to close. More details here For Bullying & Harassment Teens can safely express themselves and connect authentically and respectfully • Currently we are on track to meet YIP with 2 gaps to close in H2. More details here For SSI & ED Teens and guardians have blunt tools that help them easily manage their situation Currently we are on track to meet YIP with 2 gaps to close in H2. More details here Our definition of leading is exceeding YIP A/C Priv 15 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001063 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 19 of 47 STRATEGY PATH TO LEADING How our position has shifted Shifting from teen autonomy to helping teens and guardians collaborate on IG experience Historically, we prioritized teen safety and teen autonomy over all. Now, as part of our work for safer experiences for teens, we'll shift to empower guardians and teens to collaborate with enhanced tools to optimize the teen experience on IG to meet their individual needs. Prioritize more private experiences for teens to meet needs and mitigate risks With the shift away from broadcast channels towards private and ephemeral sharing, innovation on privacy-first experiences for teens can help them connect with smaller, trusted communities. New private spaces can reduce teen bullying, unwanted interactions or exposure, and pressure to be perfect, giving them a place to safely explore and create. PRIV A/C Priv16 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001064 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 STRATEGY PATH TO LEADING 9:41 Page 20 of 47 Leading in Safety Set strong defaults, protect from sextortion and disrupt risky actor connection Why • Surgeon General Advisory: "Nearly 6-in-10 adolescent girls say they've been contacted by a stranger on certain social media platforms in ways that make them feel uncomfortable." Malicious actors sometimes use IG to exchange CSAM and target youth, as reiterated by recent press coverage. In May'23, 68% of 1.9k 'unwanted sexual interactions' reports were related to users reporting someone is threatening sextortion, blackmail of their content (source). Potential investments Protect teens from Sextortion and offer appropriate support Limit discovery of malicious actors & content; disrupt connections between malicious actors and benign users • Strong defaults for DM reachability for teens B that sounds cool maybe this weekend? Photo may contain nudity ! This account might have shared a sensitive photo Your account has nudity detection on. See anyhow Report var mar Default nudity friction for all teen accounts Illustrative only A/CPriv 17 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001065 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 STRATEGY PATH TO LEADING 5:26 ← 5:26 ← Page 21 of 47 Illustrative only Leading in Age Appropriate Experiences Bring teen prevalence below adults through interventions, controls and defaults Why • Surgeon General Advisory: "Roughly two-thirds (64%) of adolescents are "often" or "sometimes" exposed to hate-based content". Teens have higher prevalences of violating content than non- teens (1.4x-1.8x SWOP), driven by elevated levels of Bullying, SSI, Hate, Nudity, and VNI. Potential investments Mature account friction (remove messaging, follow, content consumption etc) Safer and more Private-first experiences (by default or selected by guardian) Expansion of sensitive content controls to include granular topics Living the dream 12K Followers 1,756 Following Edit Profile Your spaceV + Add private monent Promote Private-first experiences to foster safe discovery always be hustling DM for more info onlyfans.com/randeal 12K Followers-1756 Folowing i This account has posted sensitive content Content this account usually shares might not be appropriate for you. You won't be able to Follow or Message them, but you can still see what they shared. See anyhow Manage preferences Mature accounts friction and feature limits Parents of early teens are more concerned about age inappropriate content than those of late teens. A/C Priv 18 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001066 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 STRATEGY PATH TO LEADING 9:41 Page 22 of 47 Illustrative only Leading in Supervision* Gracefully degrade feature access and control content experiences alongside teen agency Why • Surgeon General Advisory: "A majority of parents say they are somewhat, very, or extremely worried that their child's use of social media could lead to (various) problems." 15% of parents do not allow their teen to use IG but -65% of them might or would allow it with parental support. But some experts are concerned about going too far with supervision because children who have unhealthy family situations may not be able to seek help and community online otherwise Potential investments • Parental insights, controls, education and high-risk action alerts Guardian tools to gracefully limit features/topics (e.g. limited access to surfaces like direct/explore during quiet mode) "We recommend meeting industry practices for Parental Consent, as required by regulation. Meta policy position is to respect teen autonomy and privacy in direct messaging. Monday, June 3 9:57 Supervision weekly report week mostly messaged 15mage Do Not Disturb < Who can message your teen Who can ask to message your teen. These messages will appear in the Requests folder, where they can accept or decline them. sunflower power77 will be notified when you change this setting. Everyone Your teen's followers Recommended No one Considerations and what Instagram does to protect your teen from unconnected accounts: Baseline harms education Save Parent alert for high-risk actions Feature limiting A/C Priv 19 We will have succeeded when most guardians feel comfortable with their teen being on IG and supervision tools help them address their top concerns while simultaneously respecting teen autonomy. Surgeon General's Advisory: "A majority of parents of adolescents say they are somewhat, very, or extremely worried that their child's use of social media could lead to problems with anxiety or depression (53%), lower self-esteem (54%), being harassed or bullied by others (54%), feeling pressured to act a certain way (59%), and exposure to explicit content (71%). Nearly 70% of parents say parenting is now more difficult than it was 20 years ago, with technology and social media as the top two cited reasons." According to a small survey of 1k Americans with children under 18, the vast majority of parents in the US think that social media is harming kids and support legislative action giving parents more control over their children's accounts. However, experts are sharing concerns about giving parents more control over their children's social media (either by tools in the app or legislative action) because some children who aren't accepted or are abused by their parents won't be able to seek help and community online. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001067 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 STRATEGY PATH TO LEADING 5:26 X Leading in Bullying & Harassment Shift social norms in connected environments, upleveling positive conversation Why • Surgeon General Advisory: "36 studies found a consistent relationship was between cyberbullying via social media and depression among children and adolescents." 74% of US teens say social media sites are doing a fair or poor job addressing online harassment (source). • Among IG users, teens experience the highest prevalence (2.5x) of bullying and harassment and are 50% more likely to experience severe forms. This is one of the top concerns reported by parents globally. Potential investments • Positively shift norms in connected environments by empowering bystanders and employing nudges Better detect connected cyberbullying including hate/tea accounts and waves of harassment in networks Introduce softer or more temporary controls that teens can use in connected environments Be respectful when messaging others Your last few interactions did not follow our policies on bullying and harassment Bullying & harassment policies Include making sexual comments or repeatedly calling them Your accounts might get blocked Stop this behavior immediately to avoid having all your Instagram accounts restricted or permanenty deactivated Remember to be kind Your online actions have real life consequences Agree to stop harassing Kindness pledge for repeated offenders Page 23 of 47 Illustrative only A/C Priv 20 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001068 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 STRATEGY PATH TO LEADING 5:26 Leading in SSI & ED Provide controls that signal a teen may be dealing with SSI and ED, and leverage these signals to initiate a digital cleanse. Why • Surgeon General Advisory: "Studies demonstrated a significant relationship between social media use and body image concerns and eating disorders." SSIVED has a disproportionately large teen audience on IG with SSI/ED teen SWOP being -2.5x that of adults. Additionally, in Q1'23, Instagram Product and Policy leads engaged in direct research to better understand the POV of parents of teens with serious mental health issues in SSI and ED, leading to recommend blunt tools to help manage their situation. Potential Investments Controls that help teens and their parents indicate to us that their teen may be dealing with SSI and/or ED Product experiences that leverage the control signal to initiate a digital-cleanse - ie by resetting content recommendations, suggesting bulk unfollows, limiting discovery of remotely adjacent accounts/content, applying conservative time defaults (ie Quiet Mode) <Content preferences People you follow 452 people 12 favorites Top recommendations 8 topics Animals Tennis Math & science Restricted topics 5 topics Diet & weight-loss Sexually explicit content Ability to restrict topics (both from teen and parent account). Some topics restricted by default for vulnerable cohorts Page 24 of 47 Illustrative only A/C Priv 21 1) Blunt tools on SSI/ED 2) Parental empowerment to gracefully degrade recs experience 3) Empowering parents to control content experience, Basically this is giving controls for things like SCC, or hiding specific keywords (also related to our approach on blunt tools for SSI?ED) in content recommendations. We will work with Policy, UXR and external experts to validate our approach. We will build controls that help teens and their guardians indicate to us that their teen may be deadline with SSI and/or ED. This signal from parents or teens will subsequently trigger a product experience that lean towards a digital- cleanse. Discovery - leverage signal from the control to make it significantly harder for these teens to find accounts and content remotely adjacent to SSI or ED. Content recommendations - reset their recommendations experience across rec surfaces based on signal from these controls & keywords. Account Connections - Suggest bulk unfollows of accounts containing remotely adjacent content to SSI/ED. Demote remotely adjacent content on connected surfaces & add friction when teens try to follow similarly adjacent accounts. Time Spent - leverage signal from these controls to apply our most conservative time defaults across feature limits like Daily Limit and Quiet Mode. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001069 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 STRATEGY PATH TO LEADING A/C Priv Consideration Balance of parental oversight and teen autonomy Details As we shift to increase prioritization of parental oversight, we must balance teen autonomy. Not all parents are equal (e.g. different expectations across cultures, abusive parents, absent parents) so we will need to build a framework for how to think about this systematically over time. PRIV Top of mind considerations as we proceed Evolving regulatory landscape not static Page 25 of 47 Relative Risk Owner High IG Product & IG Policy Central Privacy/ IG Product The industry is While we've aligned with CSI on the current Youth Industry Scorecard (YIP), we recognize this is a moving target. Competitors will announce new features, and the industry will evolve requiring periodic evaluation and adjustment. Medium Central Social Impact Guardian ease of use & cognitive overload Parents already have many responsibilities. While we want to give them tools they need to choose what's right for their teen, we need it to be easy and have the right initial defaults in case parents don't have time or ability to offer oversight. Medium IG Product Pre-account creation experience Can we maximize the value of IG to teens before they become account holders? Is there a safe and engaging pre-account experience (i.e. logged out experience) we can offer to help inform their decision to join/seek parental consent? Medium IG Product & IG Policy A/C Priv 22 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001070 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Background Vision & Criteria for Leading Path to Leading Discussion & Next Steps Page 26 of 47 A/C Priv 23 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001071 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 27 of 47 DISCUSSION ALIGNMENT, FEEDBACK, NEXT STEPS Discussion 1. Are we aligned on the vision for youth protections on IG? 2. Are the criteria the right ones to help us decide where to lead? Anything else to consider? 3. Are we aligned on IG leading across Safety, Age Appropriate Experiences, Supervision and inside of Well-being, Bullying & Harassment and SSI & ED specifically? A/C Priv 24 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001072 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 28 of 47 A/C Priv Appendix 25 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001073 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 29 of 47 STRATEGY WHERE TO MEET Areas where IG will meet [recommendation] PRIV PRIV A/C Priv 26 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001074 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 30 of 47 A/C Priv Framework Applied to Focus Areas (overview) Detailed analysis here Safety Inappropriate interactions: Child Sexual Abuse Material (CSAM); Sextortion Age Appropriate Experiences Age appropriate content; defaults; content controls; messaging; private experiences Well-being SSI; ED; bullying & harassment; problematic use; appearance comparison Supervision Parental insights; parental controls; education; parental consent Age Assurance Age collection, age verification (AV), age modeling Creates value for teens High 469% of teens are concemed about contact w/ adult strangers; 44% concerned about inappropriate behavior from others High 38% of teens are concerned social media apps have content that is not age- appropriate High UK teen study showed greater social media use related to harassment, poor sleep, poor body image Medium-High 223% of teens believe parents are extremely or very worried about them using social media, 27% say parents somewhat worried Medium-High AV & modeling supports delivering AAE, as 70% of teens misrep stated age Helps parents support teens Path to meaningful participation exists High 67% of parents concerned about contact w/ adult strangers; 63% concerned about inappropriate behavior from others High 71% of US parents are worried teen's social media use could lead to explicit content exposure High Internal data shows 58% of parents are concerned social media has a negative impact on mental health High 15% of parents do not allow teen to use IG but-66% might/would allow w/ parent support Medium-High High High Medium Defaults, smart nudges and new controls support SSI/ED, B&H, PU Medium-High Parental interest and teen rejection varies by country Medium 72% of users who are prompted to AV after changing from u18 to 018 drop out with no submission Futhers policy position & public affairs High Teen Safety is top priority High Policy position supports controls; public affairs supports u18 content standards High High "exception: parental consent Policy position supports parental supervision while respecting teen privacy Medium Policy is supportive of OS- based AV, executing Meta AV for compliance IG can play a key role Ecosystem impact & industry landscape Low High High High IG can take a leading role across Well-being space but is currently blocked on AC High "exception: parental consent Medium-Low Not unique to IG, AV likely more effective with x-Meta approach Medium Medium-Low Medium-Low "exception: parental consent High Mandatory AV across all apps would lead to significant UX friction 27 Add'l data: : 36% of teens say they spend too much time on social media 85% of parents believe they should have access to child's accounts HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001075 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Slide 27 1 PRIV 7/5/2023 1 @meta.com 7/5/2023 PRIV Page 31 of 47 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001076 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 32 of 47 A/C Priv Youth Industry Practices (YIP) 28 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001077 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 APPENDIX-YIP Youth Industry Practices Scorecard AAE Safety Complete Page 33 of 47 Instagram YIP Status YIP Product Translation Goal Type FB IG IGD MSGR WA QUEST HIW AAE-1. Youth should be less likely to see age-inappropriate content on our platforms than the average, general adult population. AAE-2. Develop and test at least one age-specific content lever-eg. demotions, age-gating/filtering-for an age-appropriate content category Ship Numeric m m AAE-Content AAE-3. Adults will have more control over their content consumption than Youth. Ship AAE-4. Content creators will be able to set audience controls to prevent Youth from seeing content that content creators intend for more matur Ship Stated age collection TBD U13 Reporting & Enforcement TBD Age Assurance Proactive U18 Classifer Enforcement-Safety Use Cases TBD Proactive U18 Classifer Enforcement-Non-Safety Use Cases TBD CSEI-1. Proactively detect, measure, remove CSAM/CSE content Numeric CSE-Indirect CSEI-2. We have a process to escalate and action NCMEC-escalatable offenses from human review where it is reported to us and reviewed by al Ship CSEI-3. Have policies prohibiting sexualisation of minors and taking action on reports of child sexualisation. Ship CSED-1. We have a way to track the impact of our adult-minor interventions on the observed prevalence/risk of harm to teens, which can inform Numeric CSED-2. Apply high privacy default settings for teens [identical to and tracked in BH-1] Ship CSE-Direct CSED-3. Reachability defaults: where (1) Minors cannot be directly reached in 1-1 private contexts by unconnected adults unless via explicit opt- Ship CSED-4. We do not recommend risky adults to minors, or vice versa on recommendation surfaces Ship CSEVR-1. Enforcement review guidelines and protocol coverage across CCVE Ship CSEVR-2. Ensure there is trained moderation capacity for user reports in Quest and Horizon Worlds-branded social experiences Ship Integrity tooling (VR only) CSEVR-3. Moderation decisions result in integrity enforcement actions (suspension, warnings etc) Ship CSEVR-4. Quest-and Horizon Worlds-branded surfaces' interactions and entities are reportable (Profiles, Conversations, Interactions) Ship LEGEND In Progress and on track for completion by EDY At Risk of not meeting VIP by EDY Not Applicable milestone goals A/C Priv Instagram will be beloved by teens as a place to play, discover and connect and broadly acknowledged by parents and stakeholders as a positive contributor to youth and technology issues. 29 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001078 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 APPENDIX-YIP Youth Industry Practices Scorecard Well-being LEGEND Page 34 of 47 Instagram PU-1. Provide tools that control teens' total time spent on our platforms Ship PU-2. Surface insights on usage patterns and durations to teens Ship PU-3. Offer age-appropriate information to teens on how to manage their time online Ship Problematic Use Pu4. Provide options to mute notifications specific to nighttime Ship PU-5. Interrupt long periods of watch time with reminders to take a break and stop scrolling, defaulted to on, and/or move to other topics Ship PU-6. Send notifications to teens before their bedtime to remind them to wind down Ship BH-1. Apply high privacy default settings for teens Ship BH-2. Disable the resharing or remixing of teen content Ship BH-3. Remove the media of teens when they do not want it available on our platforms BH-4. Empower teens with tools to hide content and accounts Ship Ship Bullying & Harassmen BH-5. Default teens into communicating with their friends (people with whom they are mutually connected) Ship BH-6. Surface information to teens and parents about the maturity level on content in apps, and offer parents control over the kinds of content 1 Ship BH-7. Employ content filtering and moderation experiences and more heavily filter chats taking place between U13 accounts Ship BH-8. Empower teens with tools to block and report content and accounts Ship SSI-1. Notice and surface immediate support when teens search for SSI content Suicide and Self-Injury SSI-2. Ensure youth are less likely to see violating and non-recommendable SSI content SSI-3. Provide teens with the ability to report SSI content or accounts ED-1. Notice and surface immediate support when teens search for concerning terms related to eating disorders or body image Eating Disorder ED-2. Ensure youth are less likely to see violating and non-recommendable ED content ED-3. Provide teens with the ability to report ED content or accounts Ship Numeric m m Ship Ship Numeric Ship m m Complete In Progress and on track for completion by LOY At Rock of not meeting TIP by EDT Status unclear, neocalation ongo complete 2024- Applicable A/C Priv milestone grals Instagram will be beloved by teens as a place to play, discover and connect and broadly acknowledged by parents and stakeholders as a positive contributor to youth and technology issues. 30 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001079 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 APPENDIX-YIP Youth Industry Practices Scorecard FC-1 Provide optional supervision exp for 13-17 user, with option to remove supervision at anytime FC-2. Provide parents visibility to account privacy settings FC-3. Provide parents visibility to messaging and interactions settings FC-4. Provide parents visibility to time spent insights Ship Ship Ship Ship FC-5. Provide parents/guardians with controls over time spent Ship FC-6. Provide parents visibility to content-related controls Ship Supervision FC-7. Provide parents visiblity to teen's connections, notifications on new connections, blocked and reported connections Ship FC-8. Transparency of tracking/monitoring status to teen whether parental controls are in place Ship FC-6. Education on supervision, app's supervision features, teen safety and well being issues, information for parents on concenrs tren's face Ship FC-11. View manage purchases Ship FC-12. Notifications on app downloads/purchases Ship FC-13. Ability for parents to view/manage access to apps Ship FC-14. Key controls/insights on personal boundary, voice control Ship DU-1. Only permit age and location (city level) for advertiser targeting. No interests, behaviors, gender or other targeting permitted. Ship DU-2. Disallow use of (user identifiable) 3PD activity for ads personalization, which comes from our business tools. Ship DU-3. Update OFA to accurately represent our use, and disassociate non-used data. Ship Data Use DU-4. No longer create individual, user predictions for ads ranking; disallow use of on (and off) platform activity in ads ranking. Ship DU-S. Launch "see less" topic controls forut globally, where we default topics that are not age-appropriate to "see less" automatically and don Ship DU-6. Youth Ads XP for mis-stated age U18 (Understand goal, execution in "24) Ship LEGEND Complate Progress and on track for completion by LOV At Risk of not meeting VIP by LOY Aligned to complete 2024 Not Applicable A/C Priv Page 35 of 47 Instagram Instagram will be beloved by teens as a place to play, discover and connect and broadly acknowledged by parents and stakeholders as a positive contributor to youth and technology issues. 31 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001080 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 36 of 47 A/C Priv Current State, Extra 32 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001081 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 37 of 47 New Youth Regulations Are Being Passed Around The World PRIV PRIV Youth Regulatory Forecast (detailed): https://docs.google.com/document/d/1JnG8pwBwUBoozXxcOIR3o66sGZvnGCM 8Jj-40pwkm5g/edit Youth Regulations Summary (Nov. 2021): https://docs.google.com/document/d/1xYiGLkhdf8jpPxblWqosHgg7VCyROgF ckjSVI8FckQA/edit# PRIV HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001082 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 38 of 47 Youth Protection on IG, Current Scorecard IGWB aligned with CSI on the bar for what constitutes "Industry Practice" (IP), area-specific definitions, and corresponding product translations. Focus Area IG Current State 1/ Safety. We are meeting the current YIP definitions in this area, which are primarily based on product capabilities. However, the Child Safety Task Force has identified areas where our end-to-end integrity systems may possibly not be working the way we expect them to. Safety 2/ Age Appropriate Experiences: In H2, we will continue to meaningfully reduce teen non-rec prevalence by shipping stronger integrity enforcements for teens on recommendation and connected surfaces. With this approach, we believe we can get to leading on AAE by the end of the year. Age Appropriate Experiences Well-being 3/ Well-being: We are on track to meet YIP by closing 8 of 17 gaps across Problematic Use, Bullying & Harassment, and SSI/ED. 4/ Supervision: We are currently meeting YIP based on current definitions. This might change once the regulatory analysis is complete. Supervision 5/ Age Verification: We are in the process of evaluating YIP for age assurance and are beginning the work for inbound regulations where mandatory third-party age verification is required. Age Verification A/C Priv HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001083 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 39 of 47 A/C Priv Stakeholder Needs - Detailed 35 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001084 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 CONTEXT STAKEHOLDER NEEDS Teens A/C Priv Page 40 of 47 1. Teens experience more problematic content than the average user. They have higher prevalences of violating content than non-teens (1.4x-1.8x Severity Weighted Overall Prevalence), driven by elevated levels of bullying, SSI, hate speech, nudity and violence. 1.5% of teen severity-weighted impressions are on violating content, 50% higher than adults while 0.026% of teen impressions are on SSIVED contents, 140% higher than adults (source). 1. Teens report having the most experiences with sensitive content on Comments, Explore, Stories, Direct Messages, and Reels surfaces. We have made significant strides on recommendation surfaces with the launch of Sensitive Content Controls (SCC) and SCC defaults for early teens. However, there is a significant unaddressed opportunity on connected surfaces such as Feed and Stories. 1. Teens are aware of and concerned about the effects of social media Teens have a growing awareness of the effects of social media and more than half of teens globally reported they were at least somewhat concerned about their social media use (Kremer, 2022). Findings for US early teens (13-15 yrs.) showed that 31% were somewhat concerned and 10% were very concerned with their social media use, compared to 45% and 11%, of the global sample respectively. Teens experience more problematic content than the average IG user. They have higher prevalences of violating content than non-teens (1.4x-1.8x Severity Weighted Overall Prevalence), driven by elevated levels of bullying, SSI, hate speech, nudity and violence. 1.5% of teen severity-weighted impressions are on violating contents, 50% higher than adults while 0.026% of teen impressions are on SSI/ED contents, 140% higher than adults (source). Teens report having the most experiences with sensitive content on Comments, Explore, Stories, Direct Messages, and Reels surfaces. We have made significant strides on recommendation surfaces with the launch of SCC 2.0 and SCC defaults for early teens. However, there is a significant unaddressed opportunity on connected surfaces such as Feed and Stories. Early teens report both seeing more and disliking more sexually suggestive content, graphic content, and drugs/alcohol content suggesting that these are the most critical priority areas for supporting age appropriate experiences on our platform. Teens and young adults want greater content enforcement - show less for young people but not remove for everyone on hate speech, nudity, and graphic content and violence. Teens have a growing awareness of the effects of social media and more than half of HIGHLY CONFIDENTIAL (COMPETITOR) 36 META3047MDL-301-00001085 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 41 of 47 teens globally reported they were at least somewhat concerned about their social media use (Kremer, 2022). Findings for US early teens (13-15 yrs.) showed that 31% were somewhat concerned and 10% were very concerned with their social media use, compared to 45% and 11%, of the global sample respectively. In our research, we've consistently found that teens are generally "ok" with having a supervised account because they do not feel that our current offerings are an invasion of privacy. In a 90-day longitudinal study with 10 parent-teen dyads who tested supervision V1, teens reported supervision was useful for easing parent concerns about their IG use and facilitating productive discussions about social media. After using supervision for 3 months, teens' likelihood to continue using supervision was mostly based on whether they thought their parents would want to continue using it. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001086 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 CONTEXT STAKEHOLDER NEEDS Page 42 of 47 Parents & Guardians 1. Top concerns are contact from adult strangers, age inappropriate content, bullying & harassment and time spent on Instagram. Two-thirds of guardians were interested in adding guardian supervision tools. Adding such tools provides more oversight and act as conversation starters between guardians and teens about what is appropriate, increase teen's awareness of their own patterns of use, and increase guardian confidence and trust in allowing teens on our apps). [source] 1. Guardians report supervising their teen's use of social media and messaging apps at least weekly. To address these concerns, guardians of teens report supervising their teen's use of social media and messaging apps at least weekly. This frequently involved discussions or instruction but also included activities such as setting rules, directly observing teen use, following the teens on apps, and occasionally applying invasive techniques such as checking devices and app usage when the teen is not around. 1. Guardians acknowledge the challenges with supervision These challenges were diverse, including needing help balancing teen autonomy and oversight, monitoring teen activity, identifying existing supervision tools and educational resources, knowing how to use them and finding time to do so, monitoring across children, and coordinating with other supervisors. A/C Priv Parents & Guardians are looking for ways to support their teen's digital experiences. Their top concerns for their teens center around contact from adult strangers, age inappropriate content, bullying & harassment and time spent on Instagram. Majority of guardians of teens in our multi-country survey (61%) worried about their teen's use of social media and messaging apps, such as their social interactions on these apps and age-inappropriate content. To address these concerns, guardians of teens tended to report supervising their teen's use of social media and messaging apps at least weekly. This supervision most frequently involved discussions or instruction but also included activities such as setting rules, directly observing teen use, following the teens on apps, and even occasionally applying invasive techniques such as checking devices and app usage when the teen is not around. We found that 80% of guardians of teens also reported at least one moderate challenge when supervising. These challenges were diverse, including needing help balancing teen autonomy and oversight, monitoring teen activity, identifying existing supervision tools and educational resources, knowing how to use them and finding time to do so, monitoring across children, and coordinating with other supervisors. Two-thirds of guardians were interested in adding guardian supervision tools to our HIGHLY CONFIDENTIAL (COMPETITOR) 37 META3047MDL-301-00001087 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 43 of 47 apps such as Instagram, Messenger, and WhatsApp. Adding such tools is important not just for providing more oversight. These tools also can provide conversation starters between guardians and teens about what is appropriate, increase teen's awareness of their own patterns of use, and increase guardian confidence and trust in allowing teens on our apps (thus increasing our user base). HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001088 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 44 of 47 CONTEXT STAKEHOLDER NEEDS Regulators A/C Priv 1. There is emerging consensus that 13 may be too low an age for access to social media without parental consent Federal law under COPPA has long required parental consent for children U13 to access online services. However, there is an emerging bipartisan consensus that 13 is too low an age to access social media without parental consent. State legislatures in Arkansas and Utah have passed bills aiming to restrict U18's access and in some cases, experiences on social media, with other states considering similar restrictions. 1. US regulators cite the US Surgeon General, the American Academy of Pediatrics, and the CDC Regulator perspectives are showing that the former status quo is over and the time to act in support of youth is now. They frequently cite the US Surgeon General's advisory (latest here), the American Academy of Pediatrics declaration of a national emergency for children's mental health (here), and studies from the CDC (here, here) demonstrating worsening trends in youth mental health and the role social media may play in that. In his February SOTU speech, Biden said, "We must finally hold social media companies accountable for the experiment they are running on our children for profit." 1. Taken together, regulations focus on age assurance, parental oversight, age appropriateness and data use Although the requirements for each regulation is different, taken together, they generally have the following goals: 1\ compel providers to verify age; 2\ limit social media access through parental consent requirements and in some cases time restrictions; 3\ increase parental oversight through insights and controls; 4\ require age appropriate experiences which can include removing recommendations and prohibiting ads. 38 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001089 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 45 of 47 CONTEXT STAKEHOLDER NEEDS Meta Policy, Legal and Public Affairs PRIV 1. Policy is seeking to implement a legislative strategy to minimize negative business impact Policy is seeking to implement a US youth legislative strategy that supports: 1\ parental consent and age verification at the OS/app store level; 2\ limiting ad targeting for U16s; 3\ development of common definitions and age appropriate content standards for U16s; 4\ mandatory parental controls for U16s; 5\ including messaging in the definition of social media while protecting commitments to encryption 1. Our public affairs strategy focuses on improving trust among parents Meta's public affairs strategy is anchored on parents seeks to improve parental consent and permissiveness. The key area of the Core Supporting Narratives is around Well- being with the core message of "Relationships are essential to our well-being. Meta platforms help people form and maintain relationships, express themselves, and find support if they need it." A/C Priv 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001090 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 46 of 47 CONTEXT BACKGROUND New regulatory landscape Emerging regulations focus on 5 key areas: 1. Age assurance Age assurance includes age collection, verification, prediction, enforcement and use limitation. While some regulators, experts and parents are concerned about age collection for teens and violations of privacy, the majority of emerging regulation requires age verification (some requiring third-party vendors). 1. Age appropriate experiences Typically this area refers to privacy transparency in age-appropriate language, high privacy default settings and some regulations include prohibitions of certain features. 1. Parental consent, insights and controls Regulations largely focus on requiring express parental consent for U18s (or in some geos, U15 or 16 as age of self-consent). Some regulations include stipulations for increased parental access to U18 accounts, insights and parental oversight on controls. 1. Well-being In regulation, this category largely includes Best Interests of the Child, content restrictions, and prohibiting dark patterns to reduce addiction. 1. Data use Data use regulation focuses on limiting profiling of U18s, limiting data collection to minimum necessary to provide the service, reducing or prohibiting ads and recommendations, and purpose limiting usage of data. As these areas are largely unrelated to youth well-being, we have not included them as a focus of this strategy. A/C Priv 40 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001091 Case 4:22-md-03047-YGR Document 2930-3 Filed 04/08/26 Page 47 of 47 A/C Priv Thanks Well-being & Trust, Instagram Privileged & Confidential Meta HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-301-00001092