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Adam Mosseri Performance Reviews 2023

Internal document11 Jan 2023

Narratives:Youth Targeting

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Case: New Mexico
Bates: META3047MDL-074-00105340–360

Excerpts from this document

6 excerpts

“Prioritization. I think this has improved meaningfully in the past 12-24 months. Adam has been extremely clear about our focus on teens. …”
“Prioritization. …”
“Even if things are going well in terms of topline trends, Adam makes sure we don't take our eye off the ball of where the puck is going (e.g., lots of urgency around DM teens concerning trends).”
“My specific goals were to (1) stabilize teen growth… Teen growth in developed markets, though not yet healthy, is looking up and has stabilized in roughly half of those countries. …”
“Overall, Instagram had an amazing half. …”
“Adam continued to steer IG to focus on the key priorities, especially with IG Teens Growth and Threads. …”

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