"Prioritization. I said this in my last round of feedback, but I think it's worth repeating: Adam has helped the lnstagram organization focus and it's leading to better results. Adam has been extremely clear about our focus on teens, and helped us maintain a shorter, more consistent list of top priorities. Adam has consistently pushed for hard trade-offs to achieve our goals and been willing to accept the consequences, e.g. pushing for more original content even at some cost to
Engagement."
"lnstagram's messaging product will have a major impact on teen usage, and therefore our chances of winning with teens, over the next 5 years. We need to close gaps on messaging data usage for ranking, group messaging, and PREQ to compete effectively, but we haven't made material progress on any of these issues in 2023. Adam is uniquely positioned to help push for better execution because there are three top-level product groups are involved (Instagram, Messenger, and Family Foundation)."