Late Night Use: IG Mental Well-being, Problematic Use • Strategy and Design

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Document Provided in Native Format HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) DX0345, Page 1 of 66 Defendant's Exhibit DX0345 Case Number: D-101-CV-2023-02838 ΜΕΤΑ3047MDL-035-00005017 METANMAG-003-00005017 Late Night Use IG Mental Well-being, Problematic Use • Strategy and Design [A/C Priv] • Communities Review • Aug 4 2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.001 DX0345, Page 2 of 66 Objectives Goals 1. Align on definition and strategy for Problematic Use 2. Align on interventions for Late Night Use, specifically Quiet mode Non goals 1. Measurement Feedback 2. Frequent Use HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.002 DX0345, Page 3 of 66 Executive summary 1. Teens Problematic Use (PU) is the Mental Well-being team's priority based on IG and CWB leadership guidance 18.3% of WAU IG teens (over one week) exhibit behaviors associated with problematic use overall (ref) PU and self-perceived PU is a driver of churn. 17% of resurrected users select 'Too much time on IG' as one of the main reasons (#3) for leaving the app 1. Our first focus area for H2 is late night use (a PU sub- behavior) IG lags on teens late-night investments compared to other apps we can change the tide and lead in this space if addressed now 1. This review focuses on the overall strategy for PU, and specific H2 interventions to address teens late-night use Quiet mode: A controls-based bundle that helps teens manage their relationship with IG at night - fewer engagement triggers to pull them into the app, and a less stimulating experience when browsing the app HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.003 DX0345, Page 4 of 66 Problematic Use Context and Strategy HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.004 DX0345, Page 5 of 66 Framing Context IG plays a key role in young people's mental well-being that can affect their usage of the app-both if and how they use it. Our team helps IG acknowledge, understand, and proactively address its role in teen mental well-being. Vision & Approach When we've succeeded, IG continues to be a safe space for teens to actively engage with their community and feel good about the time they spend on the app. Reduce behaviors of Problematic Use and increase sense of control by landing a steady drumbeat of expert-backed visible products that support teen well-being. Success statement overall is "People have the tools that they need and are empowered to control their time and experiences on our platforms" HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.005 DX0345, Page 6 of 66 What is PU and why we should care? Problematic Use • Occurs when people feel they lack control over their usage of technology and this leads to negative life impact (e.g., on sleep, productivity, parenting) PU x Meta 1 of 4 priority areas for Meta well-being strategy in 2022 Key experts and policy stakeholders advocate for us to focus more on it - we are not yet on track for long-term success PU x Instagram 18.3% of IG teens WAU over one week exhibit behaviors that may reflect problematic use PU is among the top WB issues teens report experiencing, and a driver of churn We already shipped Take a Break (for Long Sessions) and Topic Nudge (for Passive Use); in H2 we plan to prioritize Late Night Use interventions and understand Frequent Use in detail. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.006 DX0345, Page 7 of 66 H2 Goals 1. Reduce behaviors associated with problematic use by shipping incremental PU interventions - test 3 and launch at least 1 with an external drumbeat narrative Success Definition 2. Set baseline to goal on adoption & behavior reduction next half 2023+ Commitment 1. Reduce teen experiences of PU by X% 2. Reduce teen PU proxy behaviors by Y% 3. Increase adoption of PU interventions from X% to Y% of global teen WAU HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.007 DX0345, Page 8 of 66 Slide 7 1 Can you help me understand the difference between 1 and 2? Stephanie Moyerman, 8/17/2022 1 @smoyerman@fb.com sure - #1 is the north star, which will be measured via survey whereas #2 is a reduction in proxy behaviors based on logged data (to be used as a proxy for #1) Gargi Apte, 8/17/2022 1 have we defined metrics and countermetrics we'll track this half? Emily Dalton Smith, 8/18/2022 2 @georgy@fb.com is working on the detailed success criteria but yes we will track adoption (enabling QM) with CTR from the upsell and organic, retention (keeping QM enabled) and counter metrics will be IG critical metrics and surface specific guardrails for notifs, IGD, active presence etc. Gargi Apte, 8/18/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.008 DX0345, Page 9 of 66 Late Night Strategy HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.009 DX0345, Page 10 of 66 Problematic Use Sub-area Teen prevalence Why Late Night? In collaboration with CWB, we identified 4 critical PU sub-areas related to potentially problematic on- platform behaviors Of these 4, late night use is the team's top priority for H2 2022 as negative impact of poor sleep is well- documented (ref) and this is where we have coverage gaps for ~8% of teens Late night use Late night usage/during times that are likely displacing sleep for most people Frequent use Habitual and repeated checking of: app, notifications, direct, quick switching between surfaces Long periods of use Spend more time in the app than intended, lose track of time, low awareness of time spent and long sessions 7.4% of teens WAU (over one week) exhibit one or more late-night behaviors (12am-4am) Understand work in progress 33% of teens WAU Have at least one 20min+ session per week Passive use Sessions with low/no engagement, long scrolling 9% of teens WAU Scrolls with 35+ impressions on the same topic Problem severity Instagram coverage Medium Not supported Tik Tok coverage Time-spent awareness videos Auto-silenced notifs after 9pm Night insights Medium Not supported App-opens insights High Daily usage limits Take a break (upsell and tool) Take a break (tool only, no upsell) Scheduled breaks (Parents only) Usage- Medium Alternative topic nudge awareness videos Considerations • • : Severity: Based on an external literature review, is there causal empirical evidence that this behavior is associated with a negative outcome (e.g., depression)? Product coverage + parity: Based on product audits (1, 2), are there products that exist today that aim to address the sub-area of PU and is there parity across IG<>FB? Competitors: Based on competitor audits (1, 2), is IG at par with peer companies? Likelihood to impact external narrative: Based on the last three months of comms reports, how often is the sub-area mentioned in the external narrative about Meta and problematic use? HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.010 DX0345, Page 11 of 66 Teens late night usage (12am-4am*) over one week • 43.3% WAU teens have at least 1 late night session 4.6% of WAU teens have 1 or more late sessions every night Korea, France, US, and Brazil are the FCI countries with the highest % of teens that exhibit PU behaviors Sizing teens late-night use Sizing of problematic behavioral proxies (p95) WAU 7.4% WAU teens exhibit at least 1 late night behavior (12am - 4am) associated with problematic use. See proxies below - daily average over one week 4.1% WAU teens spend 18 min+ on IG • 4.6% WAU teens have 5 sessions 4.3% WAU teens switch between surfaces 18+ times in a session 12am - 4am used for sizing only* Late Night PU metrics identified as behavioral proxies (thresholds derived from p95) This is a large proportion of teens, however reducing late night time spent for teens is seen as non-controversial net positive, therefore we should look at different thresholds to understand the overall sizing of teens with any kind of time spent late at night. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.011 DX0345, Page 12 of 66 Slide 10 2 3 should we look at a longer window given that teens need 9+ hours of sleep per night? Emily Dalton Smith, 8/18/2022 @eds@fb.com We started with a conservative window purely to get a read on sizing so the #s here are merely a starting point. For the actual in product default hours for teens, we are planning 10pm - 7 am based on research done by the Youth Platform team. Gargi Apte, 8/18/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.012 DX0345, Page 13 of 66 Gaps & Opportunities Based on teens and young adults research across US & IN Teens feel pressure to be available at all times Teens feel they are expected to respond to messages quickly and are concerned about offending friends, hurting relationships, and/or missing out on opportunities to connect if they do not Social norms are powerful levers • Teens want to be able to close the app without feeling guilty; auto- replies and statuses enable them to set boundaries with friends and encourage others to do the same Teens use IG to wind down at night • Teens are looking for ways to minimize distractions as part of their wind down routine while using Instagram at night OS and IG existing tools are not sufficient IG supervision and parental controls are blocking experiences that don't empower teens to build habits over time OS tools don't help foster norms with the community on IG HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.013 DX0345, Page 14 of 66 Guiding Principles Principles 1. Empower through controls We build solutions that create contextual awareness for teens and give them tools to take action. 1. Ensure intentional use Preventing late night use altogether isn't a realistic or viable goal. Instead, we want to increase intentionality and feelings of control for teens. 1. Foster healthy norms Enable people to set norms around usage habits and influence their communities. 1. Support strong external narrative Prioritize visible products that serve as the strongest proof-points externally for press, regulators and guardians. Add'l internal/cross-org consideration 1. Empower teens vs escalate to parents Encourage teens to form healthy habits and inform Parental Controls so guardians can protect the most vulnerable cohorts. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.014 DX0345, Page 15 of 66 Notification muting and app counter suppression at night 2 Contextual awareness (late use awareness nudges, targeted reels, etc) Features consideration framework 3 More features explored here 4* 5 Activity indicator (away message, status, etc) Automatic app cues (dark mode, audio off, screen dimming, etc) Insights-driven awarencss (dashboards, app usage insights, etc) Control Intentional Use Norm Setting External Narrative *4 includes features that have strong potential to address the problem (dark mode, audio off, etc) but it was not prioritized for the MVP because of on-going Panavision dependencies. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.015 DX0345, Page 16 of 66 Quiet Mode Bundles features that can help teens minimize distraction off-app & have a less stimulating in-app experience at night HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.016 DX0345, Page 17 of 66 Why Quiet Mode to address PU? Notifs are a key driver of late-night app opens/use for teen WAU with PU behaviors (7.5%): 66% of these teens start a session from a notification, or an app badge, between 12am-4am 30% of these teens start a session from a notification that was sent and clicked between 12am and 4am Presence indicators drive messaging activity Active indicator (green dot): +2.0% and +1.6% message sends for iOS and Android respectively "Active Now tray”: +1.01% reciprocal conversations among teens, +0.18% longer sessions overall Based on the above, we identified a two-pronged approach [Off-app] Reduce app opens by muting notifications during night time and experiences that might interrupt sleep [In-app] Reduce late night use via in-app cues & norm setting interventions Users who start a session from notifications/app badge have a higher daily time spent in direct. (10 min, 55% more than home) 43% (of the 18%) of the sessions between 12 am and 4 am are caused by Direct notifs See surface analysis here Users who start a session organically have a higher daily average time spent in reels (8min, 2X more than home) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.017 DX0345, Page 18 of 66 Slide 15 2 of what? Sorry, it's hard for me to rightsize this. If 7.5% is out of the 100% that have problematic use, it doesn't seem like notifs are most impactful... Stephanie Moyerman, 8/17/2022 4 To clarify, 7.5% of teens exhibit proxy PU behaviors. 66% of these open the app at night due to a notif. Gargi Apte, 8/17/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.018 DX0345, Page 19 of 66 What is Quiet Mode A control enabled bundle of existing and new features that can help people have a less stimulating experience and wind down at night Designed to specifically address late use awareness, control, norm settings and FOMO reduction HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) Self experience Viewer experience No push notification or app badge/counter All tabs in dark mode Status indicator in Home Morning digest No active indicator (aka green dot) Status indicator in Profile and Direct Direct auto-reply in 1:1 threads Daily automatic start and end time METANMAG-003-00005017.019 DX0345, Page 20 of 66 Slide 16 3 I love this in terms of "Fostering Healthy Norms". It places this as a subtle but overt norming reminder. Stephanie Moyerman, 8/4/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.020 DX0345, Page 21 of 66 QUIET MODE DEEP DIVE Status indicators Hide all active indicators, AKA green dot, throughout the app (inbox, stories, chat thread, etc), and replace with visual cues to set norms and engagement expectations around late night use 9:41 natobajian 1,134 Posts 12K 1,756 Followers Following Designer youtube.com + 3 Edit Profile Grid Q Profile (Self and public view) 9:41 < natehajian All Rooms 5 Requests eline Farley mago ance Crew Ana: LOL what-now Travis Ramos Hey! How are you now Bay Area Hikers Linlin: I'm here! - now Sudarshan S. No way!!! - 16h Carl, Agnes Jamie: That's amazing 2d Book Club Sarina: Has anyone read Ther.... now Randy Henson I found it, thanks!. now Rebeka Turner Direct HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.021 DX0345, Page 22 of 66 QUIET MODE DEEP DIVE Direct auto-reply Set late night norms by letting the sender know the recipient is in Quiet Mode, and won't get notified about the message sent Leverage this as a product upsell moment for the sender as well, and allow them to turn on the feature contextually 3:41 In-thread indicator < Jacqueline Farley Quiet Mode on 3:41 AM Thanks again for everything you are the best! Lets fo again? Best drinks in the city! Can you send the pick you took while we where there? Sure. It was an ideal spot. Heyyyy! You awake? jean_vallets24 is using quiet mode and has notifications turned off until 7 am. Turn on quiet mode Message... Direct thread Auto-reply and Quiet Mode upsell HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.022 DX0345, Page 23 of 66 QUIET MODE DEEP DIVE No push notifications, suppressed app counter, and morning digest While in Quiet Mode, users won't receive any push notifications from IG. The notif counter on the IG App icon will also be suppressed To reduce FOMO, teens can catch up on activity they missed via a digest notif sent in the morning, when Quiet Mode turns off 6:00 6:00 Monday, June 3 While in quiet mode New messages and comments from francescofogu, natehajian and 3 others. T Morning digest notif O 6:00 < Activity New mishka_songs, zevedo_drdr and others liked your post. 5h chantouflowergirl started following you. 2h Follow now This week ♡ windandwool shipped your order. Th mishka_songs, zevedo_drdr and others liked your post. 1d vasudaydreams mentioned you in a comment: @chantouflowergirl so in. Molly hates the beach, but we are coming. 1w mishka_songs, zevedo_drdr and others liked your post. 1d jakelondon2 started following you. 2h leoandme started following you. 2h Follow Follow Q Activity feed IG Amber Alerts are in feed QPs only. Users are not push notified about, even if quiet mode is off. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.023 DX0345, Page 24 of 66 Slide 19 5 1 @aatout@fb.com can you say more on why it might be overwhelming? This would be a single digest that would land on activity feed, so similar to what you might do when you open the app. Resume normal notifs might lead to missing those from the night or getting too many in the morning .. Gargi Apte, 8/4/2022 Love the notion of morning digest Susan Dybbs, 8/4/2022 1 I can see this becoming overwhelming as well. Would there be an option to switch it off and just resume normal notifications in the morning? 2 Amer Atout, 8/6/2022 My thinking was that it would trigger FOMO for the following night (I missed all these notifications last night). I was alluding to skip the night notifications and go back to normal for any new notifications. However, I see your point on consolidating these in one digest so we don't miss them. Amer Atout, 8/6/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.024 DX0345, Page 25 of 66 5:26 Instagram 9:41 < TIME ON INSTAGRAM 9:41 Time spent < Quiet mode Quiet mode QUIET MODE DEEP DIVE Upsell, entry-point & customization Quiet Mode will be contextually upsold to targeted teens that exhibit potentially PU behavior during late night hours In Settings, anyone will be able to turn the feature on/off and customize start and end time 4h 38m today Your story hasque cdavignon seanleach bad TURN ON AUTOMATICALLY 10 pm- 6 am > Turn on quiet mode? You won't get notifications, and your activity status will show that you're using quiet mode. You can turn it off anytime in settings. Turn on Not now Thu Fri Sat Sun Mon Tu Day average: 1h 8m Night average: 58m MANAGE YOUR TIME Reminders to take breaks Daily app limit Quiet mode acnestudios From The Marble (forthcoming) 3.2K likes 102 comments Q Targeted late-night upsell (illustrative) Permanent entrypoint + management HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.025 DX0345, Page 26 of 66 Slide 20 Curious if we have thought about setting different times depending on day of week (ie 10pm-6am M-F, 10pm-7am S-S, etc) 1 Fiona Fung, 8/4/2022 7 @karleneh@fb.com Gargi Apte, 8/4/2022 3 6 is quiet mode only 12-4 or can teens set it for any length of time? Emily Dalton Smith, 8/18/2022 We suggest a default of 10pm - 7 am for Quiet Mode and teens can adjust it to a time of their choosing to customize as well. We are planning to limit the delta to 8-9 hours max to avoid unintended ecosystem impact by muting for longer than that. Gargi Apte, 8/18/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.026 DX0345, Page 27 of 66 QUIET MODE - FUTURE A scalable system for all quiet needs Ability to easily turn on/off Quiet Mode outside the pre-scheduled window for one off/immediate needs, and customize it with unique features like: Dimmed screen brightness Audio off No haptic/sound feedback 9:41 Instagram C Quiet mode Off Following ★ Favorites 三令 9:41 Instagram ILLUSTRATIVE ONLY non seanleach bad Your story hasque cdavignon seanleach bac acnestudios From The Marble (forthcoming)よ 3.2K likes 102 comments Q Quiet mode You won't get notifications during this time, and your activity status and auto-reply will let others know that you're in quiet mode. You can also turn this on automatically in settings. 30 min 1 hour 2 hours Until 6:00 am Turn on quiet mode Contextual Quiet Mode control One-off quiet mode session HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.027 DX0345, Page 28 of 66 Slide 21 3 2 love this idea Amer Atout, 8/4/2022 Design feedback: the feature control doesn't belong in drop down that is a filter. Susan Dybbs, 8/4/2022 4 v cool Emily Dalton Smith, 8/17/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.028 DX0345, Page 29 of 66 Discussion HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.029 DX0345, Page 30 of 66 DISCUSSION TOPIC #1 Alignment Check-in Feedback needed 1. Are leads aligned with our focus on late night use? 2. Are leads aligned on "Quiet Mode" as the main H2 bet? Considerations summary 1. 2. 3. Communities PO goal: "Reduce behaviors associated with problematic use - test 3 PU interventions and launch at least one with an external drumbeat narrative" We recommend Quiet Mode as a hero product for late night use intervention and propose phased test + launch with comms moment Per Comms, Quiet mode addresses external concerns - often re: "addiction" to our products - from parents, policymakers and teens, especially if we default teens into them, or create strong upsells HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.030 DX0345, Page 31 of 66 Slide 23 8 We wanted to flag this as well - given Quiet Mode is large in scope, we are planning two tests for it - 1. Muting notifs, suppressing active indicator, morning digits 4 9 10 1 11 1 12 2. IGD auto reply and Quiet Mode indicators. Are leads aligned that this could be considered as two separate tests? We are finalizing a third idea in the next few weeks. cC: @ffogu@fb.com Gargi Apte, 8/4/2022 Does the "less stimulating experience" (auto-mute, screen brightness) fit into either 1 or 2 above? Stephanie Moyerman, 8/4/2022 KAthryn: attitudinal questions so we have both behavior signal and motivational signal Gargi Apte, 8/4/2022 Can indicators test be separate? 1. notif + digest 2. Indicator test only 3. IGD test (start plannin for this now) Gargi Apte, 8/4/2022 The team outlined a goal of 3 tests. Should this be considered as 1 of 3 tests? What are other tests that the team planning on running? Nino Sitchinava, 8/4/2022 Stanley: Daisy had a lot of variants but that created thrash and work later to unwind. Risk if we have too many variants - especially opt in. Suggestion to test the full mode first, see if there are ecosystem regressions. Gargi Apte, 8/4/2022 What is the settings hierarchy when considering Take-a-Break and Limits already exists? Can this be packaged and/or positioned as additive to existing settings/flow, vs creating more paths in our settings menus, or is the Time Dashboard the common entry point for PU/WB settings? Trying to think of a drumbeat destination for ALL the great work. Porfirio Landeros, 8/18/2022 @planderos@fb.com Yes, Time Spent is the primary surface for all time related settings (currently also WB settings). Gargi Apte, 8/18/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.031 DX0345, Page 32 of 66 DISCUSSION TOPIC #2 Overlap with OS Feedback needed 1. Are leads aligned that Quiet Mode is sufficiently differentiated from OS "focus features", and that the two can coexist? Detailed table here Considerations summary 1. 2. 3. iOS and Android offer a suite of focus features with the ability to configure notifications, contacts, and home screen IG's 'Quiet Mode' offers unique in-app experiences that help individuals, and the overall IG community, foster healthy night norms a. Key features not offered by the OS: publicly visible cues in-app like "Night Mode On" indicators and Direct auto-reply. Morning digest. Potentially sound off/dimmed screen in the future. b. Main overlapping feature with OS: Muted push notifs. Key feature required for us to control the end-to-end experience, especially for users that only adopt IG Quiet Mode and not OS ones. Long term, we see opportunities to integrate with Apple's wellness API The team has considered how this impacts our product portfolio and how to invest further in PU. We landed on some principles to help us proceed 1. Our preference is to build products that solve a real user need and are distinct from anything OS/competitors offer 2. We may build similar products where there is a strong user need. This helps us address IG-specific problems, have more control over the solution and and avoid relying on teens adopting OS features 3. We use OS features to our advantage and build on top of them to offer robust solutions (e.g. Focus API) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.032 DX0345, Page 33 of 66 Slide 24 1 There's differentiation from a feature-set/capability standpoint, but what is less clear to me is overlap of the expected usage between OS level features vs. app specific quiet mode. do we have any forecasts on this? I assume we dont have OS level data on usage of native features like DND/sleep mode/ etc, right? Nima Shafiee, 8/4/2022 2 But in general this proposed quiet mode seems like a much richer set of experiences/interventions than existing OS level controls/features, so there's definitely differentiation Nima Shafiee, 8/4/2022 13 2 1 @jkjk@fb.com can share the current state of the OS API, my understanding is its still very new. But we are planning to integrate with it post MVP as a way to signal that the user might want to be in Quiet Mode. Gargi Apte, 8/18/2022 Is there an OS API for us to trigger some of these in-app features (e.g. status, auto-reply) when iOS/Android users set there phones to DND/night/focus modes? Might be an interesting approach vs going completely native in V1. Porfirio Landeros, 9/2/2022 Yes there is an API on iOS where we can trigger these in response to OS focus mode, although it requires the user to first enable the trigger. You can see an overview of what's possible here: https://fb.workplace.com/notes/733084574568400 Jonathan Kim, 9/2/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.033 DX0345, Page 34 of 66 1. DISCUSSION TOPIC #3 Teen vs parent controls TBD: Feedback needed 1. Family Center offers Blocking Hours/Scheduled Breaks to guardians only (details below). Are there any concerns with Quiet Mode and Blocking Hours coexisting? Considerations summary 2. A scheduled break is a blocking experience that prevents the teen from accessing IG altogether. Quiet Mode is not designed to be a blocking, instead it empowers the teen to mindfully use the app at night, but with fewer distractions/stimulations as part of their wind down routine. Blocking Hours is a private experience only between the teen and parent. Quiet Mode is a public experience, designed to help the community set norms around night usage and help develop healthy habits. a. If blocking hours overlap with quiet mode hours, the teen account will have all the QM features (no push, no activity indicator, QM indicators on direct and profile) but they won't be able to access IG, until blocking hours expire. b. In the future, we can explore giving parents visibility into this control, but continue letting the teen manage it. 1. 2. ? 3. When teen is enabling QM after Scheduled Breaks is set up: Communicating to the teen when their parent has already set up blocking hours and clarifying they will not be able to use the app during overlapping QM. Let parents know that QM has been enabled by the teen. Ensure we are communicating what features are part of QM clearly to the teen. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.034 DX0345, Page 35 of 66 Slide 25 5 love this Emily Dalton Smith, 8/17/2022 6 5 14 it would be good to allow teens to choose what is communicated when both blocking and quiet mode are enabled. blocking risks appearing as punitive, with high potential for embarrassment can both be enabled and the moon show? Emily Dalton Smith, 8/17/2022 I don't see an issue, but could see teens getting confused about the difference. Do we have any messaging in mind to teens using QM when blocking hours are already in place or get implemented? Stephanie Moyerman, 8/18/2022 @eds@fb.com When both modes are enabled, the teen will be blocked from using the app due to "Blocking Hours" but their friends will see Quiet Mode features like the moon sign and IGD auto reply as a way to set norms. @smoyerman@fb.com we are working through the messaging now for teens Gargi Apte, 8/18/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.035 DX0345, Page 36 of 66 Appendix Quiet Mode details, additional data, more Late Night concepts HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.036 DX0345, Page 37 of 66 H2 EXECUTION TIMELINE JUNE JULY AUGUST SEPT OCT NOV DEC Late night use understand work Late night use - design sprint Team brainstorm & roadmapping Communities Reviews IGWB review late night use Late night use notification + control execution Test #1 Late night use activity status execution PU measurement (w/CWB) TODAY Test #2 Comms moment External announcement for Q3 projects Late night use MVP launch HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.037 DX0345, Page 38 of 66 Overall Landscape Problematic Use Perceived lack of control over technology use with negative life impact (e.g. sleep, parenting, productivity, etc) Excessive time spent Passive use Late night sessions H2 Focus Frequent checking H2 Focus Appearance Comparison Feeling worse about your body or appearance after comparing yourself to others Long scrolls Consume AC related content Follow AC related accounts Heavy-filtered creation/ consumption HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.038 DX0345, Page 39 of 66 6. Reduction of PU 5. Sense of control 1. Experts input and backing 4. Teen adoption 2. New interventions 3. Press amplification HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.039 DX0345, Page 40 of 66 Feature IG (Teens) TikTok (Teens) ios Daily usage limits Yes Yes Yes Take a break reminder Upsell Tool Tool No Competitive Considerations Late Night interventions No Awareness videos Auto-silenced notifs Night use insights Sleep mode (opt- in) Frequent use interventions No Insights Insights Tools Time spent insights Total usage Day usage Night usage Advanced insights Brightness/colors Dark Mode Dark Mode Night shift HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.040 DX0345, Page 41 of 66 Rationale for existing controls targeting Long Sessions: Take a Break upsell trigger was set at 20 min, as opposed to 10 min, because it was a more conservative option that showed very similar adoption/dismissal and overall reach wasn't that much lower. Source Passive Use: For Alternative Topic Nudge we picked a chain length of 35+ because it is the 95th percentile of Explore chain lengths. Source HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.041 DX0345, Page 42 of 66 Feature IG's Quiet Mode iOS (Focus, DnD, Android (Focus, Sleep) DnD, Bedtime) Yes Yes Push notifs muted Yes App badge counter muted Yes Yes (opt-in only) Yes (opt-in only) Catch up digest Yes (IG specific) Yes (scheduled summary) Yes Dark mode Tentative Yes Yes OS offerings X IG integration In app active indicator suppressed Yes No No In app status/night icons Yes No No Auto reply in IGD Yes No No Daily schedule Tentative Yes (also supports other triggers like location) Yes Dim screen Post MVP Yes Yes (can also set grayscale) Audio off Post MVP No No Have in app toggle Integrate with OS - instead of us switching it on on IG, but enable based on OS status HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.042 DX0345, Page 43 of 66 Quiet mode Framework and solutions explored Usage awareness bumpers Reels + night insights combo Notif muting at night Screen dimming at night Audio off at night Curated Guides Weekly time spent digest Awareness Control Norm Setting Behavioral changes Support External perception ie user is aware of what time it is and how much time they've spent on IG ie user has access to tools that help them manage their time ie user sets boundaries for themselves and others on how/when to engage ie user over time shows less PU behaviors ie user has access to guidance and resources for addressing PU ie solution can change general perception of IG and drive teen adoption HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.043 DX0345, Page 44 of 66 User feedback on Quiet Mode Quiet Mode performed well in early concept testing with US teens and young adults.* Quiet Mode was the most appealing concept (of 4 tested) and was appreciated for its versatility and ability to customize one's IG experience Participants saw value in using QM for nighttime and daytime use Participants felt that QM MVP features would help them: Reduce distractions from IG when they are trying to sleep, wind down before bed, or otherwise focus on something else Set expectations about their availability to engage with friends Reduce FOMO associated with taking a break from the app *N=10 US daily and weekly IG users who report difficulty managing late night use; Report forthcoming HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.044 DX0345, Page 45 of 66 Why is 12AM- 4AM late night? Previous research which linked problematic Facebook use to late- night use, has been associated with both later bedtimes and rising times and with insomnia. Because of the association between PU and lack of sleep, the fraction of sessions that occur late at night (12AM - 4AM) was used for this paper. 12AM-4AM is the approximate time period associated with higher negative affect in Golder & Macy 2011. On TikTok all teens do not receive notifications at night by default: Ο 13-15 yrs old - notif muted starting at 9PM 6-17 yrs old - notif muted starting at 10PM Apple defaults Focus Mode/Do Not Disturb to 10PM - 7AM daily In Youth Platform research, most parents felt 10pm-7am were appropriate hours for a 'sleep mode' (i.e., blocking hours) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.045 DX0345, Page 46 of 66 PU Behavioral Proxies We are currently collaborating with CWB on a "ground truth" measurement survey of problematic use on Instagram, and expect to have a PU prevalence estimate by end of H2 (see understand plan). In the meantime, we can leverage behavioral proxies identified in a Facebook study to estimate PU on Instagram. That study found that 12.5% of FB app users worldwide experience PU based on user self- report (ref) and identified the following metrics as PU proxies: No-engagement late night sessions 1. 2. Late night high volume product switching 3. No-engagement repeat sessions (Less than 10 min from end of prior session) 4. High volume of short sessions (<15 sec) 5. High Frequency notifications checking Using these signals, plus late night long sessions (since displacing sleep is one of the negative life impacts of PU), we estimate that 18.3% of IG teen users exhibit behaviors associated with PU. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.046 DX0345, Page 47 of 66 Slide 36 2 Are all of these behaviors during late night hours? This isn't clear for 3, 4, and 5. Nino Sitchinava, 8/4/2022 1 No, 3-5 are not related to late night use. Also pointing out that these were derived from FB data and we have recently shown that on IG these behaviors are largely driven by IG Direct usage. So we shouldn't necessarily take these at face value. George Volichenko, 8/4/2022 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.047 DX0345, Page 48 of 66 Late Night Problematic Behavioral Proxies 1. Late night sessions Avg total Stated teen/non- sessions late P50 total sessions late P75 total sessions late P80 total P95 total teen night night night non-teen 0.9 0.0! teen 1.1 0.0 night 0.7 1.0 4.0! 0.8 1.1 5.3 sessions late sessions late night Late night use 1. Late night high volume product switching x teens (13-17) Stated teen/non- teen Avg product switches late night P50 product switches late P75 product switches late P80 product P95 product switches late switches late night night night night non-teen teen 3.8 0.0 3.7 0.0 3.1 2.8 4.4 4.0 17.6 18.5 1. Late night long sessions (since displacing sleep is one of the negative life impacts of PU) Stated teen/non- teen Avg Late night time spent (min) P50 Late night time spent (min) P75 Late night time spent (min) P80 Late night P95 Late time spent (min) night time spent (min) non-teen 3 0 5 -- teen VO: This is a large proportion of teens, however reducing late night time spent for teens is seen as non-controversial net positive, therefore we should look at different thresholds to understand the overall sizing of teens with any kind of time spent late at night. 18! HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.048 DX0345, Page 49 of 66 Late Night Problematic Behavioral Proxies by FCI Countries: With p95 set by the global average this is the % of WAU by Country(FCI): % of total WAU teens with at FCI Country least 1 PU behavior # WAU Teens with at least 1 PU behavior US 11.74% 1.522.833 Australia 6.27% 73,118 Brazil 8.10% 861,713 France 12.32% 256,601 Germany 5.14% 107,208 India 3.05%: 1,436,068 Japan 7.01% 427.045 Korea 13.49%: 280,498 Late night use uk 4.82% 106,842 x teens (13-17) This could indicate that there are key differences in markets in terms of either norms or problematic use, which remains to be seen by further research. If we were to set thresholds based on the market it would like this: • • Late Night Total Late Night Minutes spent FCI Country Sessions (Teens) p95 (Teens) p95 Late Night Product Switches (Teens) p95 % of Total WAU teens with at least 1 PU behavior Global 5 18 18 7.4% US 10 19 13 7.1% Australia 5 12 13 7.8% Brazil 5 22 24 7.6% France 9 19 13 8.0% Germany 5 10 12 7.4% India 2 11 34 6.6% Japan 6 10 13 7.7% Korea 10 20 15 7.3% UK 5 9 12 7.5% 43.3% (77.9M) of WAU teens have at least 1 late night session* L7 WAU teens L7 with at least 1 session: Ο >10 min: 13.6% (24.5 M) Ο >30 min: 3.24% (5.8M) Ο >1 hr: 0.59% (1M) 67M Sessions (0.4% of total teen sessions) >10 min late night L7 for teens • 4.6% of WAU teens have 1 or more sessions every night L7 • 33% of teen sessions between 12 am and 4 am start due to a notif (26% receive and click after midnight) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.049 DX0345, Page 50 of 66 Sizing/Severity Late Night Use For Users with Late Night PU Behaviors: An average of 40% of teen's sessions, start from a notification or an app badge. 18% of dau start a session from a notification that was sent and clicked within 12 am and 4 am Π 43% are direct text notifications Users who start a session organically have a higher daily average time spent in reels, compared to users who start a session from notifications/app badge whose daily average time spent is higher on direct. Session start attribution is organic Daily avg Daily mean Daily p95 Surface minutes minutes minutes Surface Session start attribution is notification or app badge Daily avg Daily mean Daily p95 minutes minutes minutes reels 8.0: 2.0 36.0 home 6.4 3.1 23.8 home 3.9 1.4: 16.5 direct 9.9: 2.3: 47.3: reels 6.8: 1.9: 29.9: profile 3.5 0.8 15.9: explore 5.7: 0.7 29.1: profile 3.7: 1.3: 15.6: saved 3.3: 0.7: 15.1 Stories creation 2.7: 0.9: 11.9: direct 2.4: 0.4: 10.7: saved 2.5: 0.6: 11.6: ..: HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.050 DX0345, Page 51 of 66 Ecosystem Impact Estimates Feature Metric Estimated Regression Material Threshold Assumptions Bump trigger (total time spent over a single night): 20 min Bump honor rate: 1% Awareness bumps IG Time Spent -0.25% 0.20% % of overall time spent that is late night: 8% Bump is shown to everyone who meets the trigger criteria Feature enable rate: 0.40% Night mode IG Foreground Sessions, IG Time Spent % of notifs still clicked the next day: 40% -0.24% 0.20% Night mode only blocks push notifications, activity feed still accessible Other relevant metrics that could be affected: Feed impressions IG Revenue Stories Impressions Reels intentional plays Foreground sessions Full analysis HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.051 DX0345, Page 52 of 66 GTM Strategy (WIP) Effectively land our message externally with teens, parents, and policy stakeholders. Messaging/GTM research to determine optimal positioning for Quiet Mode and what resonates with teens, specifically O [To be confirmed with research] We'll look to emphasize how Quiet Mode will help Creators and teens set "night- usage norms" and self-regulating behaviors to have more meaningful, intentional experiences on Instagram Naming research (in collaboration with CD) Leverage Creator community to help set norms, potentially preview during Creator Week (Oct) Marketing-in-Product activation (New! Story) to drive awareness Teen-first content approach, leverage editorial channels to amplify [TBD] Bundling with new updates from Family Center/IG Supervision team Users who start a session from notifications/app badge have a higher daily time spent in direct. (10 min, 55% more than home) 43% (of the 18%) of the sessions between 12 am and 4 am are caused by Direct notifs See surface analysis here Users who start a session organically have a higher daily average time spent in reels (8min, 2X more than home) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.052 DX0345, Page 53 of 66 9:41 Instagram 9:41 natehajian Your story hasque cdavignon seanleach bad nate Product Designer youtube.com + 3 acnestudios From The Marble (forthcoming) 3.2K likes 102 comments Q Home Grid Q Status Quo 9:41 3:41 < natehajian < Jacqueline Farley jean_vallets24 All Rooms 5 Requests 1,134 Posts 12K 1,756 Followers Following Q Search 3:41 AM Edit Profile Profile S Jacqueline Farley Seen 4m ago Thanks again for everything you are the best! Miss you! Dance Crew Ana: LOL what now Travis Ramos Hey! How are you now Bay Area Hikers Linlin: I'm here! now Lets fo again? Best drinks in the city! Can you send the pick you took while we where there? Sure. It was an ideal spot. Sudarshan S. No way!!! 16h Carl, Agnes Jamie: That's amazing 2d Book Club Sarina: Has anyone read Ther.... now Randy Henson I found it, thanks! now Rebeka Turner Inbox Heyyyy! You awake? Message... Direct auto-reply HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.053 DX0345, Page 54 of 66 9:41 Insta'm Your story hasque cdavignon seanleach bad acnestudios From The Marble (forthcoming) 3.2K likes 102 comments Q + 9:41 pian Product Designer youtube.com + 3 Grid Quiet Mode On 1,134 12K 1,756 Posts Followers Following Edit Profile 9:41 < natehajian All C コ queline Farley C vallets24 Rooms 5 Requests 3:41 AM eline Farley m ago Thanks again for everything you are the best! Lets fo again? Best ance Crew Ana: LOL what-now Travis Ramos Hey! How are you now Bay Area Hikers Linlin: I'm here! now drinks in the city! Can you send the pick you took while we where there? Sure. It was an ideal spot. Sudarshan S. No way!!! 16h Carl, Agnes Jamie: That's amazing 2d Book Club Sarina: Has anyone read Ther.... now Heyyyy! You awake? jean_vallets24 is using quiet mode and has notifications turned off until 7 am. Turn on quiet mode Randy Henson I found it, thanks! - now Rebeka Turner Message... Home - Mode On Profile - Mode indicator Inbox Mode indicator Direct - Auto-reply HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.054 DX0345, Page 55 of 66 9:41 < franhello3 Turn on Quiet Mode? Push notifications will be muted and others will see a status on your profile and in messages from 10pm until 7am. Turn on Quiet Mode All Rooms 5 Requests Q Search Jacqueline Farley View photo now Dance Crew Ana: LOL what now Travis Ramos Hey! How are you now 5:26 Upsell Options Turn on Quiet Mode at night? Mute push notifications and add a profile status every night. 5:26 Instagram Your story hasque cdavignon seanleach bac Your story hasque cdavignon seanleach bad 3:41 < Jacqueline Farley jean_vallets24 3:41 AM Thanks again for everything you are the best! Lets fo again? Best drinks in the city! Turn on Quiet Mode? Push notifications will be muted and others will see a status on your profile and in messages from 10pm until 7am. Can you send the pick you took while we where there? Sure. It was an ideal spot. Turn on Not Now Bay Area Hikers Linlin: I'm here! now Sudarshan S. No way!!! 16h acnestudios From The Marble (forthcoming) 3.2K likes 102 comments acnestudios From The Marble (forthcoming) 3.2K likes 102 comments Carl, Agnes Jamie: That's amazing 2d Q Direct Inbox - Megaphone In-app push notification Dialog upsell Heyyyy! You awake? jean_vallets24 is using quiet mode and has notifications turned off until 7 am. Turn on quiet mode O Message... In-thread upsell HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.055 DX0345, Page 56 of 66 Sub-Feature Exists Today Required for MVP test 1 Required for Launch Push notif muting + app icon badge suppression Yes Yes Already built in MVP Green dot suppression Direct in-thread auto reply No No Yes Yes. app-wide Already built in MVP Yes Quiet Mode Quiet mode indicator (profile) No Stretch goal Stretch goal Quiet mode indicator (direct) No No Yes feature list Activity digest push No Yes (MVP test vs MVP launch) IG-wide dark mode Already built in MVP Yes Stretch goal Stretch goal Screen dimming No No No Sound off No No No Notify anyway in IGD No No No Quiet Mode customization No No Yes Auto start/end only Auto turn on/off (bundle) No Yes Already built in MVP Auto turn on/off (uspell) No Yes Already built in MVP Ad-hoc turn on/off (bundle) No No TBD HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.056 DX0345, Page 57 of 66 Empowering teens vs. expanding parental oversight We aligned with Youth Platform that Quiet Mode will be available to all teens, including supervised ones, so they can build better habits and demonstrate responsibility to the guardian over managing their time. How Quiet Mode works for supervised teens with Blocking hours enabled: 1. If blocking hours overlap with quiet mode hours, the teen account will have all the QM features (no push, no activity indicator, QM indicators on direct and profile) but they won't be able to access IG, until blocking hours expire. 2. In the future, we can explore giving parents visibility into this Setting, but continue letting the teen manage it. 6:00 6:00 Monday, June 3 Instagram stellas_gr00v3 turned on Quiet Mode from 7pm to 10am every day. 3. We will monitor how the feature will be used across supervised and unsupervised teens and plan to tweak based on learnings, if necessary T now 9:41 ILLUSTRATIVE ONLY < Quiet mode stellas_gr00v3 has Quiet Mode on. This helps them wind down at night by muting notifcations and removing active status indicators during these hours in messages and other parts of Instagram. 10 PM-7 AM On Only your teen can change this setting. Parent notification FC Setting - Parent view We believe there's an opportunity to build on the work that YP is doing by giving guardians visibility into teens' usage habits and enabling teens to show their parents when they want to take control of the time they spend. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.057 DX0345, Page 58 of 66 YP: Scheduled Breaks 9:41 < Edit scheduled breaks Times when stellas_gr00v3 can't use Instagram. Start 10:00 PM End 8:00 AM 9:41 < Time settings You can limit how much time stellas_gr00v3 can spend on Instagram and schedule breaks from the app. They'll be notified if you change these settings. Learn more Daily time limit Off > 9:50 Instagram CAT Liked by kenzoere and others photosbyean Sunday sunshine. #weekendvibes amethyst_grl View all 5 comments 1 day Add a comment.. Choose days Sunday Monday Tuesday Wednesday Thursday Friday Set Scheduled breaks 10 PM-7 AM Sun, Mon, Tue, Wed, Thu Edit 10:00 10 more minutes until your scheduled break After that, the app will be locked until 7 AM. You're on a scheduled break You can use Instagram again after 7 AM. OK Π Q Parent view: Setup Parent view: Settings Teen view: Warning Learn more Settings Teen view: Break HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.058 DX0345, Page 59 of 66 Awareness Bumpers Time-based interventions designed to help teens develop usage awareness, and let them decide how to use the app late at night. HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.059 DX0345, Page 60 of 66 AWARENESS BUMPERS Surface agnostic Lightweight nudge shown on any surface as a top toast. Triggered only late at night. Can have an action or be just informative Surface specific Targeted intervention for specific surfaces with detailed insights 9:41 It's getting late Try taking a break for the night. Your story hasque cdavignon seanleach bad 9:41 < Jacqueline Farley 4 hours ago jean_vallets24. Instagram 332 Followers. 250 Posts You follow each other on Instagram Followed by endoatthebeach + 10 more View Profile 9:41 AM You got there already?! Yeah whats your eta? Almost there! acnestudios From The Marble (forthcoming) 3.2K likes 102 comments jean_vallets24 was online 4 hours ago. Add /silent before your message to send it without a notification. Q + In-app toast (surface agnostic) O Message... Surface-specific nudge HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.060 DX0345, Page 61 of 66 AWARENESS BUMPERS - FUTURE In-feed sleep-focused content Netego with resources reminds users to start winding down This includes experts-backed content developed in partnership with external services and creators ▲ While we are very excited about this concept, we will have to wait for Panavision to stabilize before introducing new features in feed. We can potentially start content creation before eng implementation if needed 3:48 Instagram Try winding down with these videos azevedo_drdr sprinkles_bby19 5:26 < Suggested 三 azevedo_drdr 5 farooqi.t.237 Our 5 tips for sleeping better mermaid_hair_843 3.2K likes 102 comments ♡ㅇ♡ Q + Q + In-feed Netego Chained curated content HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.061 DX0345, Page 62 of 66 9:41 potohajian esigner youtube.com + 3 Grid 三 1,134 12K 1,756 Posts Followers Following 3:48 Instagram It's 3:48 am. Try winding down with these reels. Edit Profile S azevedo_drdr sprinkles_bby19 HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.062 DX0345, Page 63 of 66 Dashboard + Night Insights HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.063 DX0345, Page 64 of 66 Expand Time Spent to include night stats 1. Night vs day usage Create clear visual comparison between the two 2. Targeted products for night users Upsell night-usage products for in- need cohorts 9:41 < Settings Q Search SHORTCUTS 요 ৫ Password Quiet mode 8 Profile privacy 9:41 < 三 Time Spent TIME ON INSTAGRAM 4h 38m today Day: 24m Night: 39m ACCOUNT Thu Fri Sat Sun Mon Tue Today 00 Accounts Center > Password, security, personal details, ads Day average: 1h 8m Night average: 58m ACTIVITY Notifications MANAGE YOUR TIME > Your activity Reminders to take breaks Daily app limit Time spent CONTENT YOU SEE ✩Favorites > Muted accounts > Sensitive content > Aa Hidden words > Notification settings Targeted Night Mode upsell in Settings Dashboard with clear usage breakdown HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.064 DX0345, Page 65 of 66 9:41 < Time spent TIME ON INSTAGRAM 4h 38m today Day: 24m Night: 39m Weekly summary with time spent usage 1. Trigger point to access Time Spent Weekly reminder to help people be aware of their time spent 2. Emphasize uncommon patterns Use language that calls out abnormal behaviors, especially at night Thu Fri Sat Sun Mon Tue Today Day average: 1h 8m Night average: 58m MANAGE YOUR TIME Reminders to take breaks > Daily app limit Notification settings Weekly notification 6:07 < Activity Today Filter You spent an average of 58m at night this week, up 35% from last week. 1s This Week theinspiringvacation, nelspamplona and others liked your post. 3d race.rush.mt started following you. 4d dominic._herbert started following you. 5d Follow Follow westervelt, andytir and twryanarchitecture liked your story. 6d westervelt, hella_kyson and giuliano_canu liked your story. 6d stevenschafer, takemeoutside and jeremiespoken liked your story. 6d stevenschafer, andytir and kermac liked your story. 6d estatefurniturestore mentioned you in a comment: @francescofogu $850 for the three pieces 6d Reply Send Time Spent tools Weekly digest HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) METANMAG-003-00005017.065 DX0345, Page 66 of 66