One third of teen sessions between 12AM and 4AM begin due to a notification

"33% of teen sessions between 12 am and 4 am start due to a notif (26% receive and click after midnight)" For users with late night PU behaviors: "An average of 40% of teen's sessions, start from a notification or an app badge." and "18% of dau start a session from a notification that was sent and clicked within 12 am and 4 am" Gargi Apte: "To clarify, 7.5% of teens exhibit proxy PU behaviors. 66% of these open the app at night due to a notif." "43% (of the 18%) of the sessions between 12 am and 4 am are caused by Direct notifs"