Untitled Marketing Presentation ("Moments when young people need a confidence boost")

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Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 1 of 24 AMENDED Exhibit 221 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 2 of 24 Agency Relationship Manager | ANZ CONFIDENTIAL 12:58 PM Andy Sinn Update into Activity Lag Posts Photos More About What's on your mind? Status Photo Life Event From Sydney, Australia 8:44 AM David Fernandez Works at Facebook *** Studied Economics at Macquarie University META3047MDL-205-00009630 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 3 of 24 2017 PILLARS 1. Metrics That Matter 2. Insights 3. Creative 4. People & Culture 5. Client Engagement 6. Leadership Offsite 7. Client Resource 2 META3047MDL-205-00009631 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 4 of 24 CONFIDENTIAL META3047MDL-205-00009632 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 5 of 24 CONFIDENTIAL META3047MDL-205-00009633 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 6 of 24 CONFIDENTIAL META3047MDL-205-00009634 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 7 of 24 CONFIDENTIAL META3047MDL-205-00009635 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 8 of 24 CONFIDENTIAL META3047MDL-205-00009636 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 9 of 24 2. Insights META3047MDL-205-00009637 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 10 of 24 Facebook Australia Insights Each Half Year, Marketing Science can present a summary of relevant studies and key findings to agencies, detailing studies relevant to their clients. We can also discuss up- coming vertical studies, and opportunities test hypotheses based on agency feedback. Each quarter Marketing Science works with our vertical teams and Facebook Creative Shop to provide insights into conversations and behaviour among Australians on Facebook and Instagram. We answer questions on a vertical or category level, including: Trending Facebook 'moments' within audience groups and concerning specific topic areas (see example); Audience insights into specific clusters of users on the platform (e.g. descriptive insights into audience clusters based on Facebook signals); Behavioural trends within and between audience groups (for example, behavioural differences between grocery-buying mums vs. independent SINKS & DINKs); How audiences are representing emotion and communicating visually (for example, using image recognition tools, we can see how people visually represent food on our platforms) FIELD Purchase Signals Grocery Buyers vs. Grocery Financial Home Office Insights Services Conversations Disrupters This content is based on internal Facebook data, is shareable under NDA only, and is not publicly available. 9 META3047MDL-205-00009638 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 11 of 24 CONFIDENTIAL: INTERNAL ONLY Example: Moments when young people need a confidence boost JUNE 2016 Posts about confidence are associated with four categories of emotions, in relation to their valence, and proximity to the 'moment' they refer to PORTIVE Young Australians & New Zealanders on Facebook ALDENCE OVERVIEW CONFIDENTIAL ANTICIPATOR NEGATIVE Anticipatory emotions are more likely to be expressed early in the week, while reflective emotions increase on the weekend Wed Sac 1.9м 16YRS 540 DAYS PER WEE DAYS PER WEEK ON 1.5м 21 YRS 84% 584 TERTIARY STUDENTS 3.0м 26YRS DAY'S PER WEEK ON 431 Moments associated with conquering fears More females & performing Driving & passing Single & dang & body confide Friends & family & losing weight OL META3047MDL-205-00009639 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 12 of 24 CONFIDENTIAL META3047MDL-205-00009640 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 13 of 24 CONFIDENTIAL META3047MDL-205-00009641 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 14 of 24 CONFIDENTIAL META3047MDL-205-00009642 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 15 of 24 CONFIDENTIAL META3047MDL-205-00009643 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 16 of 24 CONFIDENTIAL META3047MDL-205-00009644 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 17 of 24 CONFIDENTIAL META3047MDL-205-00009645 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 18 of 24 CONFIDENTIAL META3047MDL-205-00009646 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 19 of 24 CONFIDENTIAL META3047MDL-205-00009647 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 20 of 24 CONFIDENTIAL META3047MDL-205-00009648 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 21 of 24 CONFIDENTIAL META3047MDL-205-00009649 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 22 of 24 CONFIDENTIAL META3047MDL-205-00009650 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 23 of 24 CONFIDENTIAL META3047MDL-205-00009651 Case 4:22-md-03047-YGR Document 2757-19 Filed 02/20/26 Page 24 of 24 CONFIDENTIAL META3047MDL-205-00009652