Chat: oh my gosh yall IG is a drug

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Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 Page 1 of 9 AMENDED Exhibit 74 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Message Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 Page 2 of 9 From: ████ [/O=THEFACEBOOK/OU=EXCHANGE ADMINISTRATIVE GROUP (FYDIBOHF23SPDLT)/CN=RECIPIENTS/CN-████ 9/10/2020 8:29:28 PM Sent: To: n]; Subject: Message summary [{"otherUserFbId":null,"threadFbId":3504757539554103}] Attachments: 118957596_327526298585926_2337390744359110678_n.jpg; m] 119059755_596759024353974_8627077864464235497_n.png Shayli Roiz (9/10/2020 09:13:39 PDT): >oh my gosh yall IG is a drug ████ (9/10/2020 09:14:10 PDT): >Lol, I mean, all social media. We're basically pushers. Shayli Roiz (9/10/2020 09:15:24 PDT): >Seriously it is! we are causing Reward Deficit Disorder bc people are binging on IG so much they can't feel reward anymore...like their reward tolerance is so high Shayli Roiz (9/10/2020 09:15:41 PDT): shared: 118957596_327526298585926_2337390744359110678_n.jpg ████ (9/10/2020 09:16:23 PDT): >Yeah, I was starting to think the same thing yesterday when you made that gambling reference. It's kind of scary Shayli Roiz (9/10/2020 09:16:48 PDT): >Also this Shayli Roiz (9/10/2020 09:16:49 PDT): shared: 119059755_596759024353974_8627077864464235497_n.png Shayli Roiz (9/10/2020 09:17:28 PDT): >I know Adam doesn't want to hear it - he freaked out when I talked about dopamine in my teen fundamentals leads review but its undeniable! Shayli Roiz (9/10/2020 09:17:43 PDT): >Its biological and psychological Shayli Roiz (9/10/2020 09:17:46 PDT): >truth Shayli Roiz (9/10/2020 09:18:42 PDT): >Found this article from Harvard that really well written/clear but also implies we know what we're doing lol Shayli Roiz (9/10/2020 09:18:44 PDT): >http://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/ ████ (9/10/2020 09:20:10 PDT): >Yeah, ████ (previous Notifications Growth PM) and I were afraid of this last year. Were really supportive of features that encouraged people to step away from their phones/IG once in a while. ████ (9/10/2020 09:22:39 PDT): >This: Similar to slot machines, many apps implement a reward pattern optimized to keep you engaged as much as possible. ████ (9/10/2020 09:22:41 PDT): >Yikes Shayli Roiz (9/10/2020 09:24:18 PDT): >yeah like I said its funny bc they act like we do it on purpose Shayli Roiz (9/10/2020 09:25:12 PDT): >maybe there is some diabolical business person but that would be so weird considering so many people work to try to make the experience better and give people what they want depobook.com EXHIBIT 17 ████ (9/10/2020 09:26:21 PDT): HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY ΜΕΤΑ3047MDL-020-00342152 METATNAG-005-0047230405-00472304 Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 Page 3 of 9 >I struggle with this sometimes--I don't think there's a nefarious plot to addict people but I think the nature of capitalism and endless growth sort of fuels it, regardless of intent. Shayli Roiz (9/10/2020 09:26:46 PDT): >Yeah I'm sure you're right ████ (9/10/2020 09:28:01 PDT): >I think all of us (employees) work tirelessly to make our products a positive experience for people but the top down directives drive it all towards making sure people keep coming back for more. Shayli Roiz (9/10/2020 09:30:20 PDT): >That would be fine if its productive but most of the time it isn't -- we do have those bright spots where people learn something or get support or find a community but the majority is just mindless scrolling and ads Shayli Roiz (9/10/2020 09:30:42 PDT): >and superficial interactions ████ (9/10/2020 09:39:27 PDT): >I wonder if we can somehow make the argument that increased positivity/happiness while using the app = long term retention ████ (9/10/2020 09:39:34 PDT): >but an unrewarding addition = churn ████ (9/10/2020 09:42:40 PDT): >Maybe, haven't looked closely enough at research on churn to support that hypothesis. Could look at ████'s churn work. Shayli Roiz (9/10/2020 09:56:52 PDT): >Yeah pretty sure not all the people unsatisfied with IG have churned - theres prob more people stuck in the habit loop than not Shayli Roiz (9/10/2020 10:18:16 PDT): >I'm starting to feel this should be a note Shayli Roiz (9/10/2020 10:18:51 PDT): >in addition to the deck...deck for presentation...note for circulation ████ (9/10/2020 10:20:17 PDT): >That's not a bad idea Shayli Roiz (9/10/2020 10:20:51 PDT): >Yeah bc I feel like its a bit of a thought provoker ya know? Shayli Roiz (9/10/2020 10:21:27 PDT): >I think we should publish the note and then schedule a presentation for the product teams and other interested peeps Shayli Roiz (9/10/2020 10:21:52 PDT): >I also think a note is a good way to link back to supporting research and literature ████ (9/10/2020 10:22:08 PDT): >Yeah, the note could touch on the healthy engagement aspects from this and other research. Shayli Roiz (9/10/2020 10:22:31 PDT): >Exactly...plus that would buy us time to polish the presentation Shayli Roiz (9/10/2020 10:23:00 PDT): >I think most of the narrative is there so I can whip a note pretty quick Shayli Roiz (9/10/2020 11:54:09 PDT): >Almost done! Will share with you guys for feedback soon! Shayli Roiz (9/10/2020 12:39:15 PDT): >I'm still working on a few areas but take a look and comment your feedback please! Shayli Roiz (9/10/2020 12:39:19 PDT): >https://docs.google.com/document/d/1Td1Gq5XfBKQmZHaVCrjSPSteQqM1sXVsrquQOFvctMs/edit?usp=sharing Shayli Roiz (9/10/2020 13:29:28 PDT): >Ok Done! Hope to ship tomorrow morning, hopefully we can finish the deck next week and get shareouts scheduled HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY META3047MDL-020-00342153 METATNAG-005-0047230550072305 Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 Page 4 of 9 Preoccupation Anticipation Stress Surfeit Disorder HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY Negative Affect Withdrawal ADDICTION Reward deficit Disorder Executive Function Disorder Binge Intoxication ΜΕΤΑ3047MDL-020-00342154 METATNAG-005-0047230600472306 Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 Page 5 of 9 The Hook Model Trigger Action External Internal Investment Variable Reward HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY ΜΕΤΑ3047MDL-020-00342155 METATNAG-005-00472307002307 Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 METATNAG-005-00472304 Metadata i; All Custodians Confidentiality Privileged HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY Filename Primary Date Message summary [{"otherUserFbId":null,"threadFbId":3504757539554103}] 09/10/2020 1:29 pm Page 6 of 9 SEMANTIC SEMANTIC SEMANTIC DOC_TYP E_ALIAS Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 METATNAG-005-00472306 Metadata Page 7 of 9 All Custodians Privileged SEMANTIC Confidentiality HIGHLY CONFIDENTIAL-ATTORNEYS' EYES ONLY SEMANTIC Filename 118957596_327526298585926_2337390744359110678_n.jpg SEMANTIC Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 All Custodians Confidentiality Filename METATNAG-005-00472307 Metadata Privileged HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY 119059755_596759024353974_8627077864464235497_n.png Page 8 of 9 SEMANTIC SEMANTIC SEMANTIC Case 4:22-md-03047-YGR Document 2648-39 Filed 01/20/26 Page 9 of 9