Chat: our own research confirmed what everyone has long suspected
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Message From: Stephanie [/O=THEFACEBOOK/OU=EXTERNAL (FYDIBOHF25SPDLT)/CN=RECIPIENTS/CN=3 Sent: 8/27/2021 7:00:28 PM To: Adam Mosseri [ @fb.com]; Stephanie [ @fb.com] Subject: Message summary [{"otherUserFbld":100008398728237,"threadFbld":nuII}] Mrs. Stephanie (8/27/2021 11:35:15 PDT): >Hey Adam - let me know if you have a quick sec to talk through the WSJ story, we're just starting to pull together a response - direction from you would be helpful Adam S. Mosseri (8/27/2021 11:43:09 PDT): >sorry, slammed right now Adam S. Mosseri (8/27/2021 11:43:12 PDT): >can we try async? Mrs. Stephanie (8/27/2021 11:45:11 PDT): >all good - Jeff Horwitz has a leaked social comparison research deck from 2020, he's writing a story that essentially argues that IG's design is inherently bad for teenage girls (leads to SSI, poor mental health, dysmorphia) and is not something we can fix with product, or an app design overhaul Adam S. Mosseri (8/27/2021 11:46:04 PDT): >can you send me the deck? Mrs. Stephanie (8/27/2021 11:46:07 PDT): >arguments are based on our own research so difficult to rebut but we're pulling a response together (interviews w/research team, potentially previewing nudges, for e.g.), we'd like to put you up for interview Mrs. Stephanie (8/27/2021 11:46:13 PDT): >https://docs.google.com/presentation/d/1kY2bA9dTwmdL8v4_me-kxuokIIoQbqjyeFWACA0bmJA/edit#slide=id.p Mrs. Stephanie (8/27/2021 11:48:11 PDT): >sending an escalation note shortly that lays out the story - but I expect we'll see resurgence of Molly Russell issue, external environment for IGY will worsen, and more - so wanted to get your early POV on any direction you'd want to lead with in particular Adam S. Mosseri (8/27/2021 11:49:49 PDT): >what do we know about the article? Adam S. Mosseri (8/27/2021 11:50:10 PDT): >SSI isn't in this deck... Mrs. Stephanie (8/27/2021 11:53:12 PDT): >slide 8 and 34 reference eating disorders Mrs. Stephanie (8/27/2021 11:53:45 PDT): >main angle: IG is bad for teen girls according to our own research, leads to poor mental health outcomes, our app is inherently flawed for vulnerable groups Adam S. Mosseri (8/27/2021 11:54:51 PDT): >slide 8 doesn't say anything about IG's effect on eating disorders Mrs. Stephanie (8/27/2021 11:56:05 PDT): >it defines body image as inclusive of eating disorders, then says "how appearance comparisons on IG can worsen teen girls body image" Adam S. Mosseri (8/27/2021 11:56:41 PDT): >yup Adam S. Mosseri (8/27/2021 11:56:57 PDT): >"This work examines the intersection of these two problems. Namely, how appearance comparisons on IG can worsen teen girls body image" Adam S. Mosseri (8/27/2021 11:58:41 PDT): >I'm sure it's too nuanced, but it's saying it will examine the connection Mrs. Stephanie (8/27/2021 11:59:16 PDT): >yep, I'm operating under the assumption that he's going to interpret the deck in the most damning fashion CONFIDENTIAL META3047MDL-014-00335289 CONFIDENTIAL METANMAG-002-00563437 PLTF EX-00656_0001 PLTF EX PLTF EX-00656 Mrs. Stephanie (8/27/2021 11:59:21 PDT): >but see your point Adam S. Mosseri (8/27/2021 11:59:36 PDT): >that he will Adam S. Mosseri (8/27/2021 11:59:42 PDT): >what are you the most worried about quote wise? Mrs. Stephanie (8/27/2021 12:00:28 PDT): >I'm mostly worried about the fallout from the article, moreso than pull quotes - that our own research confirmed what everyone has long suspected CONFIDENTIAL META3047MDL-014-00335290 CONFIDENTIAL METANMAG-002-00563438 PLTF EX-00656_0002