Meta & Children's Online SafetyYouth Offsite - Insights Session
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Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 1 of 50 AMENDED Exhibit 231 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 2 of 50 Document Provided in Native Format HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-035-00002761 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 3 of 50 回 Youth Offsite - Insights Session October 5, 2021 A/C Privileged Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Agenda Our Audiences Age Continuum Landscape Overview Teen Decline on IG Page 4 of 50 Teen Safety and Wellbeing THAT'S VERY INSIGHTFUL. Discussion Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 5 of 50 Our Audiences Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 6 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 7 of 50 Age Continuum and (UXR) Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 8 of 50 Age-appropriate parent/guardian monitoring is important. It correlates with better parent-child relationships, protection against tween/teen harassment, higher academic achievement, and lower delinquency and risk taking for the child.* June 2021 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 9 of 50 Parents/guardians want to monitor child app usage well into the teen years. Age at Which Parents Would Feel Comfortable with Child Using Apps and Websites without Monitoring or Safety Features ,June 2021) 0% 0% 1% 32% 20% 14% 8% 1% 3% 5% 64% 51% 93% Age6 Age7 Age8 Age9 Age 10 Age 11 Age 12 Age 13 Age 14 Age 15 Age 16 Age 17 Age 18 Age 16 half of parents no longer feel need for parental monitoring/safety features Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 10 of 50 Parents/guardians also expect their child to be open to a supervised IG account well into the teen years. Oldest Age Parents Expect Child Would Use IGY October 2021) Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 11 of 50 Designing for Parental/Guardian Digital Support A combination of all three elements are important when designing for support. Support to help parents/guardians interpret and take action on information Settings, about child's Notifications, Broader Support app usage such as insights and and Consent in-context education. Broader education and communication features to help parents/guardians advise, learn with, and care for teens as well as foster mutual trust. App Monitoring In-app or on-device features and Supervision that parents/guardians can control. Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 12 of 50 Tween to Teen: Ages and Stages Tween (9-12) Mostly prepubescent Biological (puberty M = girls 11, boys 12) Socioemotional Straddle both child and teen worlds (e.g., teen aspirational but some child interests) Same-sex friendships Cognitive Black-white, concrete thinking Parent/Child Relationship More accepting of parental oversight and rules Early Teen (13-15) Pubescence, rapid biological changes Late Teen (16-17) Slowing physical growth (esp. girls) Exploration of identity Emerging interest in romantic/sexual relationships Heavy influence of peers Stabilizing of identity Increased individualization More intimate, egalitarian relationships Emerging abstract/hypothetical thought Future thinking/planning Increased desire for independence (with more family conflict) Parent more as advisor (reduced family conflict) More independence Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 13 of 50 Parent/guardian monitoring and support changes as child matures.* Feature Discussing Regular discussion about what child does online Using Tools and Settings Use tools or features on device and/or app Connecting 10-12 Yr Olds (Tween - US) 13-15 Yr Olds (Early Teen - US) 16-17 Yr Olds (Late Teen - US) 69% 66% 61% 64% 56% 32% Follow child on apps they use 38% 40% 31% Be child's friend or connection on apps 34% 37% 35% Setting Rules Set boundaries around device access 48% 42% 30% Monitoring - Less Invasive Listen to/watch what child is up to online 54% 48% 34% Check child's device in front of them 51% 41% 35% Monitoring - More Invasive Check device history Check device without child's knowledge 54% 43% 33% 34% 28% 18% Use child's username/password to access child's account 26% 23% 16% Have copies of child's apps on phone 19% 17% 11% *Adapted from June 2021. Green > 50%, yellow 33%-50%, red <33% of parents. Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 14 of 50 Desired parental settings also change over time.* Parent/Guardian as Trusted Parent/Guardian as Gatekeeper Parent/Guardian as Coach Advisor Tween Years (9-12) - U.S. Early Teen Years (13-15) - U.S. U.S. • • Gatekeeper for many things, including followers, kinds of content, and device access Immediate notifications for people followed, with possible mediation • Guardian access to at least recent direct messaging content *Adapted from June 2021 • Gatekeeper role reduced to purchasing and high stake actions • Immediate notifications for contacts, people interact with, and shared content, with possible mediation • High level summary of direct messaging without access to full content • Late Teen Years (16-17) - Gatekeeper role may be further reduced • Minimize or end passive monitoring; mediation is teen lead or by invitation only • Notifications largely aimed at teens Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 15 of 50 Parental monitoring during late tween/early teen years becomes about coaching them to become independent adults, NOT CONTROL. "Messenger Kids is an app through Facebook Messenger, and you have FULL CONTROL OVER EVERYTHING that they see and do and who they're talking to because you set it up to where they can't request a friend without a parent's permission." Mom of 6 yr old - "I feel like once they hit high school, they've hit that maturity level and they've kind of figured out who they are as a person and understand things a lot better... those middle school years, I feel like those years they're still trying to figure out who they are as a person and they don't quite understand how the whole world works. So I would keep (IGY) until she starts high school in ninth grade... IT'S BONDING, FORMING RELATIONS, AND TALKING AND TEACHING OUR KIDS HOW TO COMMUNICATE AND TALK WITH US INSTEAD OF CLICKING A BUTTON. I don't just want to throw them into some kind of adult usage, and I like to be able to monitor NOT BECAUSE I'M NOSEY AND STALKING MY CHILD BUT JUST BECAUSE I LOVE TO TEACH MY KIDS AND I DON'T KNOW WHAT EXACTLY TO TEACH THEM IF I DON'T SEE WHAT THEY'RE DOING. Quotes from r (April 2021) and (October 2021) - Mom of tween and teens Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 16 of 50 Teens' path to adulthood, autonomy, and parental trust is not linear. Setbacks and parental/self-adjustments are common “I once lied to my dad. I told him I wasn't talking to guy, but then he checked my phone... It was a mistake." - Girl, 15, India “I felt grown-up when I put my phone in a drawer for a month to focus better at boarding school... knowing I could put it away also felt good” - Girl, 17, US - Teens make mistakes and encounter trouble as they adopt new apps, identities, and networks Adapted from October 2021 Mistakes can offer valuable learning moments and opportunities for parental guidance and self- reflection. In some cases, parents may need to offer more oversight and guidance. I guess...thinking about responsibility, there were moments I thought I was ready but I wasn't. But I dealt with the consequences in a constructive way, I've learned from it. Girl, 16, Brazil - Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 17 of 50 Importance of Group and Individual Differences Bronfenbrenner's Ecological Systems Theory (illustration from November 2020) Chronosystem Environmental changes that occur over the life course Macrosystem Attitudes and ideologies of the culture Exosystem Extended family and neighbours Mesosystem Complex influences on child's development produce important group and individual differences. Parents' economic School board situation Microsystem Family School →→→→→Health CHILD Peers◄►◄► services Mass Religious media organization Neighbourhood Government playground agencies Daycare facility Social services and health care Influence is bidirectional (e.g., child-parent) so even siblings of same age may have different experiences/needs. Families may be in position to best assess their situation and needs, even if we cannot rely on them. Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 18 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 19 of 50 How might we best support teens' transition from parental/guardian guidance to autonomy and self regulation? How might we provide parents with the tools and education to facilitate this transition? Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Special thanks to & Page 20 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 21 of 50 References (2021, September) Key insights on teen transitions: Aging-up and the roles that parents/guardians can play. https://docs.google.com/presentation/d/1IPvxzmuc43Luj6x2GHOvqomlQu0DMMefAj99|SPUGjl/edit?usp=sharing (020, November). Bronfenbrenner's ecological systems theory. Simply Psychology. https://www.simplypsychology.org/Bronfenbrenner.html (2021, April). Parent safety concerns and mitigations with messaging apps children use: Part I of integrity interviews with parents of 6-12 year olds (MK users). https://docs.google.com/presentation/d/1hox1iUKI7euR0RGqvE UuRyZASkPchcXYSIYMa0TC s/edit?usp=sharing (2021, June). Parent monitoring of 6-17 year-olds' digital experiences and desires for Messenger Kids age up: UXR retrospective (extended view). https://docs.google.com/presentation/d/1Bym7QtaCUR6A77zMBIIInvOST- MALTGSMVsivKNCDBU/edit?usp=sharing (2021, October). Parent/guardian impressions of the IGY concept for tweens. Unreleased report. (June 2021). Tweens and teens transition app preferences. https://fb.workplace.com/work/file viewer/128500565968186/?surface=POST ATTACHMENT Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 22 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 23 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 24 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 25 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 26 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 27 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 28 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 29 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 30 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 31 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 32 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 33 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 34 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 35 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 36 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 37 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 38 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 39 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 40 of 50 Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 41 of 50 Teen Safety + Wellbeing on IG Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 42 of 50 Teens experience harm at higher levels than non-teens TLDR 1. Teens experience a small percent (0.42%) of 2. 3. impressions that are violating current policies but this is ~1.8x higher than for adults and 2-4x higher when weighted by severity across certain violation types*. ~12%** of content potentially may be "age inappropriate" for teens but not covered by current policies. We estimate 1 in 10 pieces of content (~9%**) may be "nutritious", but the definition of nutritious is subjective and not yet policy aligned and we don't have a clear quantitative definition to understand this yet. ~9% Potentially Nutritious** ~12% Potentially Age Inappropriate** 0.42% Policy Violating* * Policy Violating Prevalence is estimated via Severity Weighted Overall Prevalence (SWOP): see Slide 9 for SWOP intro. **Estimated via ad hoc, subjective, low N labeling exercise. These should be treated as rough directional estimates until further validated and further aligned with policy. See slide 13 for details. Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 43 of 50 Severity Weighted Overall Prevalence: a primer SWOP = Prevalence * Severity Integrity Violations P1 Community Standards Violations - Youth Victimizing P2 P3 Community Standards Violations - All Recommendation Guidelines Violations - For Teens CSE (Child Sexual Exploitation) CSOC (Child Subject Objectionable Content) Bullying & Harassment Hate Speech SSI (Suicide and Self-Injury) Violence And Incitement Nudity & Pornography And Others Sensitive or Disturbing content Commercial Harm Low quality Content P4 Age-Appropriate Content Standards Violations+ - For U13 SWOP = Prevalence of CSE * Severity + Prevalence of N&P * Severity + Prevalence of VNI * Severity (Severity is based on Policy input and Research surveys) What does it cover? It is a view-based measurement, including 23 Violation type (excluding Misinfo, Spam, and Account problems), 18 Markets (~70% coverage) and 9 IG surfaces (~95% coverage) SWOP focuses on these violations For more details see https://fburl.com/swop intro (and see slide in appendix) Severity Weighted Prevalence (SWOP) in BPS 600 400- 200- Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 44 of 50 Teens see much higher Harm Prevalence Across Most Markets Instagram Teens SWOP: Topline compared to Teens, cut by Viewer Country Home (August 2021) Teens are Users of ages 13-17. GenPop are all users including Teens IN US BR GB FR DE Unknown AU 0- Gen Pop Teens Gen Pop Teens GenPop 100bps 79bps 180bps 500bps 200bps 320bps 90bps 330bps 180bps 280bps 140bps 330bps Teens 250bps 470bps 180bps 280bps Age segmentation defined by Age Affinity Model. Only countries with enough Teen samples are shown. • • Teens see 2-4x SWOP in every country we have enough samples to measure except India. The biggest deltas between Teens and the average user is in US, GB Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 45 of 50 Teens see >2x prevalence for B&H, VNI, and SSI. VNI Instagram Prevalence: by Viewer Age Bucket (August 2021) Prevalence in BPS. Color based on comparison to Topline Harm Prevalence Topline 1.8 [1.5-2.2] Viewer Age Bucket 1.8 1.5 [1.3-2.5] [1.2-1.8] 3.6 [2.6-4.8] SSPX 5.8 [5.3-6.5] 7.3 4.2 6.2 [6.3-8.4] [3.7-4.8] [4.8-7.8] 1.2 1.2 0.82 3 SSI [0.92-1.5] [0.84-1.7] [0.54-1.1] [1.9-4.2] 4.6 5.7 3.4 5.1 Sexual Solicitation [4.2-5.2] [4.9-6.7] [2.9-3.9] [3.8-6.5] 2.8 3.1 2.4 Nudity 4.1 [2.3-3.4] [2.3-4] [1.7-3.3] [2.8-5.6] 2.5 3.3 1.3 3.3 Hate [1.9-3.2] [2.3-4.6] [0.94-1.6] [2.1-4.6] 1.3 1.4 1.3 0.82 Graphic Violence [0.91-1.8] [0.8-2.2] [0.84-2] [0.37-1.4] 1.6 2.1 1.1 1 Fraud & Deception [1.2-2] [1.5-2.9] [0.64-1.7] [0.33-2] 0.39 0.43 0.43 0.07 Firearms [0.22-0.67] [0.13-0.95] [0.27-0.63] [0-0.18] 0.99 0.64 1.5 0.92 Drugs [0.68-1.4] [0.39-1] [0.88-2.5] [0.44-1.6] 1.4 1.6 1.1 1.2 DOI [0.92-1.9] [0.89-2.5] [0.63-2] [0.71-1.9] 0.49 0.52 0,18 1.9 Child Sexual Exploitation [0.22-0.88] [0.22-1.1] [0.06-0.34] [0.26-5.1] 5.5 5.2 4.6 13 Bullying & Harassment [4.8-6.3] [4.1-6.6] [3.8-5.6] [11-15] 130 150 98 210 1 Severity Weighted Prevalence [130-140] [140-160] [93-100] [190-220] 1 Combined Topline 32 [30-34] 38 24 [34-41] [22-27] 42 [37-47] ALL Unknown (53%) The drivers of higher SWOP are Bullying and Harassment (B&H), Suicide and Self Injury (SSI), and Violence and Incitement (V&I), which are all >2x higher prevalence for teens than the average user. non teen (39%) teen (8%) Dark Green: 1/5 Topline, Yellow: Stat-Sig above Topline, Red: >2x Topline, Dark Red: >5x Topline Source: ANP Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 46 of 50 Hashtags, Comments, and Home all see High Levels of Harm. Instagram Teens Prevalence: Topline compared to Teens Surface (August 2021) Prevalence in BPS. Teens are Users of ages 13-17. Color based on comparison to Topline All. • Topline Viewer Age Bucket Teens only: Surface 1.8 1.5 3.6 4.2 3.8 4.7 6.7 3.2 VNI- [1.5-2.2] [1.2-1.9] [2.6-4.8] [2.5-6.5] [2.2-6] [0.44-11] [2.1-14] [0-8.9] 5.7 [0-21] 5.8 4.2 6.2 4.1 11 0.73 13 0.36 120 SSPX- [5.3-6.5] [3.7-4.8] [4.8-7.8] [2.2-6.9] [7.3-16] [0-2.4] [7.7-18] [0-3] [78-170] 1.2 0.79 3 3.6 2.8 5.3 3.5 6 6.9 SSI- [0.92-1.5] Teens see ~9x SWOP in Hashtags compared to the average User; particularly across SSPx, Sexual Solicitation, and [0.53-1.1] [1.9-4.2] [2.1-5.6] [0.86-5.5] [0.32-13] [0.1-9.3] [0-15] [0-23] Sexual Solicitation - 4.6 [4.1-5.2] 3.4 5.1 3 9.3 0.38 12 0.11 82 Nudity [2.9-4] [3.8-6.5] [1.4-5.4] [5.9-14] [0-1.3] [7.4-18] [0-3] [48-120] • 2.8 2.4 4.1 1.5 11 0.48 0.06 0.09 33 Nudity - [2.3-3.4] [1.7-3.3] [2.8-5.7] [0.83-2.3] [7.1-16] [0-1.4] [0-0.61] [0-0.59] [15-56] 2.5 1.3 3.3 6.2 1.5 3.2 3.1 6.4 5.5 Hate - [1.9-3.2] [0.95-1.6] [2.1-4.6] [3.4-9.8] [0.58-3] [0.98-7.4] [0.48-7.9] [0.59-15] [0-19] 1.3 1.3 0.83 1.5 Graphic Violence - 0.71 0.97 0.01 0.32 0.04 Comments see high rates of Bullying and Harassment for Teens [0.91-1.8] [0.84-2] [0.39-1.4] [0.5-3] [0.1-1.9] [0-2.1] [0-0] [0-1.2] [0-0] • Fraud & Deception - 1.6 [1.2-2] 1.1 1 1.5 1.3 0.11 1.2 0.54 0.54 [0.63-1.7] [0.33-2] [0.22-3.5] [0-3.7] [0-0.32] [0-3.1] [0-1.8] [0-3] 0,39 0.43 0.07 0.18 0 0 0 0 1.5 Firearms - Teens also see higher prevalence of harms on Home, particularly [0.21-0.67] [0.27-0.63] [0-0.18] [0-0.56] [0-0] [0-0] [0-0] [0-0] [0-4.5] Drugs - 0.98 [0.68-1.4] 1.5 0.94 1.2 0.97 1.6 0.69 0.02 5.2 B+H, SSI, and VNI [0.88-2.5] [0.46-1.6] [0.37-2.6] [0.25-2.2] [0-5.4] [0-2.5] [0-0] [0-17] DOI- Child Sexual Exploitation - 1.4 [0.91-1.9] 0.49 [0.22-0.88] 1.1 [0.63-1.9] 0.18 1.9 [0.06-0.34] [0.26-5.1] 1.2 1.5 1.8 1.2 0.26 0.74 3.7 [0.71-1.9] [0.59-2.8] [0.69-3.5] [0.25-2.5] [0-1.2] [0-2.4] [0-8.9] 0.47 4.9 0.42 3.2 0.44 1.2 [0.02-1.5] [0.17-14] [0-1.2] [0.19-8.4] [0-1.8] [0-4.5] Bullying & Harassment- 5.5 [4.8-6.3] 4.6 13 20 10 [3.8-5.6] [11-15] [15-25] [7.5-14] 130 98 210 240 260 1 Severity Weighted Prevalence [130-140] [93-100] [190-220] [220-260] [220-300] 1 Combined Topline 32 [30-34] 24 42 47 ALL non_teen (39%) [22-27] [39-55] teen (8%) [37-47] home (41%) 53 [42-67] profile (38%) explore (12%) 67 [52-83] comment (7.5%) 28 [14-44] reels (1.2%) hashtag (0.4%) 6.4 36 11 8.9 [1.8-13] [26-49] [2.4-22] [3-18] 150 350 140 1100 [120-180] [310-380] [110-180] [970-1300) 26 [16-39] 260 [200-330] Dark Green: 1/5 Topline, Yellow: Stat-Sig above Topline, Red: >2x Topline, Dark Red: >5x Topline Source: ANP Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 47 of 50 While 0.42% of content is policy violating, we have reason to believe that ~12% of content* is potentially inappropriate for early teens mer viewing or engaging with inappropriate content, it starts to show up more and more on recommendation surfaces throughout the app. Explore Grid Q Explore Chaining Reels Q 10:51象。 Instagram militaryworld. 40 ♡ Q 38,463 views 口 militaryworld Not to advocate violence but because we know that sometimes it simply makes you feel good.. more View all 66 comments Q Feed Recs *We conducted a labeling exercise where we manually labeled a random sample of media that teens see. The approach we took is subjective, but provides directional evidence that there is far more age-inappropriate content on our recommendation surfaces than our prevalence numbers may suggest. This link provides a sample of media that teens saw on Explore. We took an early teen lens here. It is likely that as teens get older, there is far less content that we may believe is inappropriate for them. Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 48 of 50 And of the ~88% of content that we believe may be appropriate for teens, only ~1 in 10 of them may be 'nutritious' for teens. While this sizing exercise is subjective, we see this as directional evidence that further policy development (and especially differentiating by age band) is likely foundational to our ability to effectively promote 'nutritious' content and prot^^* +^^ns from notantially inappropriate content Midsummer Island Adventure Versic Events - Phase II Gaming Animals 0:00/0:10 D Dance Videos *We conducted a labeling exercise where we manually labeled a random sample of media that teens see. The approach we took is subjective and therefore the definition of nutritious can vary from person to person. We took an early teen lens here. 'Nutritious' content can also look different for early teens and older teens. Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 49 of 50 Recommendations 1. Evaluate and address gaps in existing safety policy and enforcement for Harms that disproportionately impact teens. a. Especially Bullying and Harassment, Suicide and Self Injury, and Violence and Incitement. 2. Stand up teen specific safety policy to address the estimated ~12% of the teen ecosystem that contains borderline or developmental stage-specific harms. 3. Stand up developmental stage-specific 'nutritious' content policy to ensure a sufficient levels of age appropriate content are served to our users. 4. Safety and PMF objectives will sometimes be zero-sum or in tension with each other; in setting goals we should also clarify tradeoffs (if any) that will be acceptable. Case 4:22-md-03047-YGR Document 2757-23 Filed 02/20/26 Page 50 of 50 Questions: 1. What water levels of Harm/Nutritious are 'good enough?' Existing Policy Violating a. 1. Currently ~1 in 240 (0.42%) -> 1 in ??? impressions? b. Age Appropriate 1. ~12% -> ???% C. Nutritious i. ~9% -> ???% d. Other Metrics? (Such as TRIPS or Interaction based metrics such as IIC) 2. What level of engagement losses are we willing to take in exchange for hitting Harm/Nutritious targets?