Meta & Children's Online SafetyHard Life Moments - Mental Health Deep Dive
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Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 1 of 30 AMENDED Exhibit 123 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 2 of 30 DOCUMENT SLIPSHEET EXHIBIT 21 WIT: Mt Bh DATE: 11-18 24 C. Campbell, RDR CRR CSR #13921 Bates Number: META3047MDL-003-00095008-ΜΕTA3047MDL-003-00095034 BEGATTACH: ENDATTACH: Attachment Count: 0 PRODVOL: META3047MDL_RVOL003 Custodian: BHUTADA_SHRUTI File Path: /FBK_OAG006-000171/FBK_OAG006- 000171/BHUTADA_SHRUTI/WSJS_0000298/20220131_ZUR- 051/WSJS_0000298/BHUTADA_SHRUTI/EMAIL/20220127_ZURICH_DOJ_3B_SHRUTI BHUTADA_21248/20220127_ZURICH_DOJ_3B_SHRUTI BHUTADA_28.PST/TOP OF OUTLOOK DATA FILE/INBOX/MESSAGE SUMMARY [{"OTHERUSERFBID":100022409259488,"THREADFBID":NULL}] Confidentiality Designation: HIGHLY CONFIDENTIAL (COMPETITOR) HASHVALUE: A29E266D27CA321F53381D4CA3499AF4 Author: Family Date: 11/6/2019 9:42 AM Create Date: 12/31/9999 7:00 PM Last Modified Date: 11/6/2019 12:00 AM LAST MODIFIED BY: TRACK CHANGES: COMMENTS: HASHIDDENDATA: Filename: HLM_TOPLINE_FINAL.PDF Title: DOCEXT: PDF Email From: Email To: Email CC: Email BCC: Received Date: 12/31/9999 7:00 PM Sent Date: 12/31/9999 7:00 PM Subject: THREADID: REDACTION TYPE: REDACTIONS: NO Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 3 of 30 HARD LIFE MOMENTS-MENTAL HEALTH DEEP DIVE Shruti Bhutada and Shilpa Mody HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00095008 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 4 of 30 TL;DR: HARD LIFE MOMENTS ON INSTAGRAM – MENTAL HEALTH - Across 13 mental health and well-being issues, we tried to understand the reach, intensity, impact of Instagram and degree to which users wanted us to provide support. 1 Prioritization: Social comparison stands out as a high reach, moderate intensity issue where users want support. It ranks top among the mental health issues Instagram should care about. ~ Impact of IG: Across issues, a majority of users felt that Instagram either had no impact or made things 2 better. Over 30% of users across age cohorts felt that Instagram made problematic use worse. 30% of teen girls also felt that Instagram made dissatisfaction with their body worse. Expectation of support: Teens generally felt that it was important for Instagram to support people when 3 they were having a hard time irrespective of the issue. Adults had stronger opinions re problematic use, social comparison, SSI and sadness/depression. Usage during distress: Most users used Instagram to distract themselves when they were having a hard 4 time. Most also wished Instagram had given them better control of what they saw and helped connect them with people who had had a similar experience HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 2 META3047MDL-003-00095009 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 5 of 30 OBJECTIVES We wanted to understand Instagram's role (for better or worse) in the hard experiences in peoples' lives. How does Instagram magnify or reduce harm, pain and support during these moments? Where could we be better supporting our Instagram community? What experiences should we prioritize? We wanted to understand: • • • • Which hard experiences are most common and most intense among IG users? Which hard experiences do users want Instagram to support them with? Which hard experiences does IG make better? Which does it make worse? How do people interact with IG when they have hard experiences? What use cases do they recruit IG for? How do they want to be supported when they have hard experiences? Does the support they want vary by the kind of hard experience they are having? IN ORDER TO: Prioritize mental health and well-being issues Instagram should focus on next Understand areas in which our users may need most support HARD LIFE MOMENTS?: These do not refer to just one time instances but difficult and negative experiences that may impact well-being. We looked at 23 issues ranging from mental health to interpersonal issues and life events HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 3 META3047MDL-003-00095010 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 WHAT WE DID We surveyed 22,410 users across United States, Japan, Brazil, Indonesia, Turkey and India (stratified across markets) between the ages of 13 to 65+ General Reach Questions: Deep dive with In the last 30 days have you experienced (6 randomly selected experiences out of 23) one experience • [Intensity] How bad did this experience make you feel? [Impact] What impact did using Instagram have on this experience? [Expectation] How important is it to you personally that Instagram tries to support people who have similar experiences? [Self-reported Usage] When you had this experience, did you use Instagram in any of these ways? Please select all that apply [Support] What do you wish Instagram could have done to better support you during this experience? Please select all that apply Page 6 of 30 ANALYSIS: We only focused on the 13 mental health issues for this report. Summary chart (at the end) includes all 23 experiences for better comparison. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 4 META3047MDL-003-00095011 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 7 of 30 HARD LIFE MOMENTS do not refer to just one time instances but difficult and negative experiences that may impact well-being. We looked at 23 issues ranging from mental health to interpersonal issues and life events Area Category SSI Body Image Loneliness Social comparison Financial stress Work/school stress Mental Health Family stress Sadness/depression Anxiety Sleep problems Interpersonal Life Events Problematic social media use Eating disorders FOMO Bullying/harassment Conflict Discrimination Authentic self-expression Breakup Natural disaster Death Illness Life change Question (In the last 30 days...) have you had serious thoughts of suicide or self harm? have you frequently disliked the way your body looks? have you frequently felt lonely? have you frequently felt bad about yourself after comparing yourself to someone else? have you experienced frequent financial problems or worries? have you experienced frequent stress at work or school? have you experienced frequent stress from your family situation, such as from taking care of children, or parents fighting or getting divorced? have feelings of sadness interfered with your daily activities? have feelings of anxiety interfered with your daily activities? have you had frequent trouble falling asleep, staying asleep, or sleeping too much? have you found it difficult to manage the amount of time you spend on social media? have you felt that you have an unhealthy relationship with food? have you felt anxious that you were missing out on fun or rewarding experiences? have you felt bullied, harassed, or verbally attacked? have you had a major confilct or disagreement with someone close to you? have you felt that someone was discriminating against you because of your gender, race, religion, sexual orientation, or another part of your identity? have you felt like you have to hide a part of yourself from people close to you? have you experienced the end of a romantic relationship, such as a breakup, separation, or divorce? have you experienced a natural disaster, such as an earthquake or flood? have you had someone close to you pass away? have you or someone close to you experienced a serious illness or injury? have you experienced stress as a result of a major life change, such as changing schools or jobs, starting college, or moving to a new city? HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 5 META3047MDL-003-00095012 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 8 of 30 MENTAL HEALTH FINDINGS Deep dive into the Reach, Intensity, IG Impact, Expectation, Self Reported Usage and Support of mental health issues. Overall analyses and analysis split by age when relevant HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00095013 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 9 of 30 WORK/SCHOOL STRESS HAS THE HIGHEST REACH Over half of users also experienced sleep issues, body image issues, sadness and financial stress Reach of mental health issues Q: In the last 30 days have you experienced [X] N = 22410 users across US, JP, IN, ID, BR, TR, Work Stress Sleep Issues Body Image 52.51% Sadness 50.62% Financial Stress 50.36% Anxiety 48.68% FOMO 48.50% Loneliness Social Comparision Eating issues Problematic Use Family Stress SSI 0.00% HIGHLY CONFIDENTIAL (COMPETITOR) 30.38% 47:31% 46.19% 45.89% 40.03% 62.49% 59.24% 13.34% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% META3047MDL_RVOL003 7 META3047MDL-003-00095014 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 10 of 30 MOST ISSUES HAD HIGHER REACH AMONG TEENS While financial and family stress which were higher for adults, social comparison and body image issues had higher reach among teens Reach Teens Reach Adults Sleep Issues 63.37% Sleep Issues 57.77% Work Stress 60.10% Financial Stress 57.54% Social Comparision 57.58% Body Image 52.54% Body Image 55.59% Sadness 49.64% Sadness 54.45% Anxiety 48.35% Anxiety FOMO 54.29% 46.77% Loneliness 53.87% Eating issues 45.80% FOMO 53.61% Loneliness 45.48% Eating issues 46.21% Work Stress 45.16% Problematic Use 45.43% Social Comparision Financial Stress 36.34% Problematic Use 43.01% 36.76% Family Stress 32.02% Family Stress 29.22% SSI 19.76% SSI 11.67% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Q: In the last 30 days have you experienced [X] N = 22410 users across US, JP, IN, ID, BR, TR, MX HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 8 META3047MDL-003-00095015 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 11 of 30 SSI WAS THE MOST INTENSE EXPERIENCE Social Comparison, Loneliness, Stress and Depression ranked next, were similar in intensity and moderately negative Q: How bad did this experience make you feel? 4 3.5 3 2.5 2 Intensity 18 1.5 3,06 3,06 2.95 2.81 2.84 26 1 0.5 0 Problematic Eating Issues Use Sleep Problems FOMO Body Image Anxiety Work Stress Social Financial Comparision Stress "Buckets highlight groups of issues that were not stat sig different from each other. **Differences are statistically significant at 95% CL. No significant differences between Social Comparison, Stress, Depression and Loneliness. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 Sadness Loneliness Family Stress SSI 9 META3047MDL-003-00095016 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 12 of 30 SSI WAS THE MOST NEGATIVE EXPERIENCE ACROSS TEENS AND ADULTS Social comparison and loneliness were equally intense experiences and significantly more negative than problematic use for teens and adults 0.5 0 3.5 2.5 1.5 1 2 3 4 Intensity - Teens Eating Problems Sleep Issues Problematic Use FOMO Amxiety Body Image Financial Stress Family Stress Sadness Social Comp Q: How bad did this experience make you feel? "Buckets highlight groups of issues that were not stat sig different from each other. **Differences are statistically significant at 95% CL. No significant differences between Social Comparison, Stress, Depression and Loneliness. HIGHLY CONFIDENTIAL (COMPETITOR) 0.5 0 3.5 2.5 1.5 2 3 4 Intensity - Adults Problematic Use Eating Problems FOMO Body Image Sleep Issues Amxiety Social Comp META3047MDL_RVOL003 Family Stress SSI 10 META3047MDL-003-00095017 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 13 of 30 PEOPLE EXPECT SUPPORT FROM INSTAGRAM Generally people felt that it was moderately to pretty important that IG support users who were having a hard time SSI Expectation 3.92 Social Comparision 3.71 Problematic Use 37 Sadness 3.63 Anxiety 3.8 Family Stress 3.5726 FOMO 3.56 Work Stress 3.55 Loneliness Body Image Sleep Problems Food Issues Financial Stress 0 0.5 Q: How important is it to you that Instagram supports users who have been through a similar experience? HIGHLY CONFIDENTIAL (COMPETITOR) 1.5 3.51 3.47 3.46 3.42 3.38 2 2.5 3 3.5 4 4.5 5 META3047MDL_RVOL003 11 META3047MDL-003-00095018 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 14 of 30 TEENS AND ADULTS HAD SLIGHTLY DIFFERENT EXPECTATIONS Teens generally thought that it was somewhat important for IG to support people going through a hard time, irrespective of experience. Adults had stronger opinions about SSI, problematic use, depression and social comparison SSI Responsibility - Teens 4.02 SSI Responsibility - Adults 3.96 Social Comparision Loneliness 3.97 3.75 Problematic Use 3.79 Sadness 3.7 Problematic Use 3.73 Social Comparision 3.66 Anxiety 3.73 Anxiety 3.62 Family Stress 3.72 FOMO 3.59 Food Issues 3.65 Sleep Problems 3.52 Body Image 3.65 Family Stress 3.5 Sadness 3.61 Body Image 3.48 Sleep Problems 3.59 Loneliness 3.46 FOMO 3.58 Food Issues 3.41 Financial Stress 3.57 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Q: How important is it to you that Instagram supports users who have been through a similar experience? *Differences are not stat sig for teens HIGHLY CONFIDENTIAL (COMPETITOR) Financial Stress META3047MDL_RVOL003 3.38 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 12 ΜΕΤΑ3047MDL-003-00095019 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 15 of 30 INSTAGRAM IS MORE LIKELY TO MAKE THINGS BETTER THAN WORSE Generally users thought that IG made things better or had no impact. However, they were more likely to think that IG made problematic use worse, followed by social comparison, body image, FOMO, sleep issues, SSI and anxiety*. Problematic Use 31.10% Social Comparision 22.70% Body Image 18.90% FOMO 18.60% 40.70% Sleep Issues 17.70% SSI 15.30% 45.50% Anxiety 14.80% 44.30% Loneliness 14.70% 39.90% Eating Issues 12.90% Sadness 10.80% 40.30% Fin Stress 7.70% 62.60% Family Stress 7.10% 49.60% Work Stress 6.50% 52% 0% 10% 20% 30% 42.40% 37.20% 56.40% 53.20% 61.10% 45.40 43.30% 31.709 35% 24. 0% 41.50% 40% 50% 60% 70% 80% 90% 100% Made it Worse ■No Impact ■Made it Better Q: What impact did using Instagram have on this experience? There were no stat sig differences between those that thought IG made things better vs. had no impact. * Differences are statistically significant at 95% CL. There are no meaningful differences between social comparison, body image, FOMO, Sleep issues, SSI and Anxiety. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 13 META3047MDL-003-00095020 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 16 of 30 BUT, WE MAKE BODY IMAGE ISSUES WORSE FOR 1 IN 3 TEEN GIRLS Teens also generally thought that IG made things better or had no impact. However they were also more split around problematic social media use and the role we played in it. More teen girls thought that IG made body image issues worse rather than better Teen Boys Teen Girls Problematic Use 28.30% 28.30% Problematic Use 33.00% 32.00% 35.00% Anxiety 14.60% 34% Body Image 32.40% 45.50% Social Comparision 14.10% 35.90% FOMO 23.90% 40.40% Sleep Issues 13.50% 45.80% Social Comparision 20.10% 37.50% FOMO 9.60% 35.10% Eating Issues 17.00% 59.10% Family Stress 7.90% 47.40% Sleep Issues 16.00% 53.70% Eating Issues 7.40% 51.50% SSI 13.50% 48.60% Loneliness 6.80% 40.50% Loneliness 12.60% 36.10% 51.30% Body Image 6.70% 64.00% Anxiety 11.70% 48% 40.50% Fin Stress 5.90% 45.10% 49.00% Sadness 8.70% 33.90% Sadness 4.20% 40.80% 54.90% Fin Stress 5.60% 50.70% 43. SS10.00% 55.00% 45% Family Stress 1.6 50.00% 48,40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 096 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Axis Title ■Made it Worse No Impact ■Made it Better ■Made it Worse ■No Impact Made it Better Q: What impact did using Instagram have on this experience? *Buckets highlight groups of issues that were not stat sig different from each other. **All differences called out are statistically significant at 95% CL following a Bonferroni correction for multiple comparisons. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 14 META3047MDL-003-00095021 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 17 of 30 MOST USERS USED INSTAGRAM TO TAKE THEIR MIND OFF EXPERIENCE They also used Instagram to find inspiration when having a hard time and get support from friends and family. Instagram was rarely used to raise awareness, learn more about the experience or inform friends and family about it. Self-reported usage of Instagram did not differ between teens and adults. Distract from experience Get support from Did not engage friends and family Find Inspiration Raise Awareness Inform friends and Learn more about family it Something else SSI 32.70% 15.50% 25.00% 4.20% 6.50% 5.40% 5.40% Body Image 27.90% 8.70% 22.40% 9.50% 3.50% 13.00% 6.20% Loneliness 30.10% 17.70% 27.30% 6.60% 6.60% 7.40% 6.00% Social Comparison 31.00% 13.80% 25.80% 9.50% 5.30% 10.50% 5.20% Financial Stress 36.80% 11.50% 21.40% 5.80% 4.60% 8.80% 6.10% Work Stress 30.10% 12.70% 21.50% 7.90% 6.90% 7.90% 6.90% Family Stress 31.10% 14.60% 21.10% 7.90% 7.20% 8.80% 4.90% Sadness/Depression 24.40% 12.90% 24.20% 7.00% 7.10% 10.60% 9.10% Anxiety 26.90% 14.40% 23.60% 8.50% 7.50% 9.60% 4.50% Sleep Problems Problematic social 38.00% 10.80% 15.30% 6.00% 5.70% 8.90% 6.30% 28.70% 15.60% 19.20% 10.10% media use 9.80% 12.10% 8.20% Eating Problems 28.20% 8.40% 15.80% 7.40% 5.40% 9.90% 6.70% FOMO 27.50% 15.30% 23.40% 10.20% 7.40% 14.50% 7.30% Q: When you had this experience, did you use Instagram in any of these ways? Please select all that apply: *% correspond with colors such that the higher the % of people that selected the options, the darker the color of the tile and the lower the percentage of people that selected an option, the lighter the color of the tile. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 15 META3047MDL-003-00095022 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 18 of 30 MOST WISHED INSTAGRAM HAD GIVEN THEM BETTER CONTROL OVER WHAT THEY SAW (EXCEPT SSI) Apart from content controls, ability to connect with others who had gone through similar experiences was another area where users wished Instagram had supported them. Teens and adults had similar expectations of support from Instagram. Connected with people with similar experience Connected with Experts Connected with close friends and Given me control over what I saw family Helped me share my experience Something else SSI 37.00% 17.90% 30.20% 24.10% 14.20% 7.40% Body Image 20.60% 10.40% 26.30% 26.80% 10.40% 16.20% Loneliness 18.70% 19.90% 26.90% 11.50% 11.60% Social Comparison 19.60% 17.80% 25.20% 35.70% 16.60% 10.30% Financial Stress 20.50% 16.70% 19.50% 25.60% 10.10% 15.80% Work Stress 16.60% 17.70% 21.60% 28.80% 14.00% 14.00% Family Stress 18.70% 17.30% 24.10% 27.50% 10.20% 14.10% Sadness/Depression 20.80% 19.80% 25.90% 29.00% 17.70% 13.80% Anxiety 16.90% 17.30% 25.60% 30.60% 12.70% 11.90% Sleep Problems 19.00% 16.80% 21.60% 25.60% 13.80% 16.20% Problematic social media 18.60% 19.90% 22.00% 36.30% 15.60% 12.00% use Eating Problems 17.40% 13.70% 21.00% 27.90% 11.00% 15.60% FOMO 17.60% 21.10% 24.50% 30.00% 17.70% 13.60% Q: What do you wish Instagram could have done to better support you during this experience? Please select all that apply: *% correspond with colors such that the higher the % of people that selected the options, the darker the color of the tile and the lower the percentage of people that selected an option, the lighter the color of the tile. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 16 ΜΕΤΑ3047MDL-003-00095023 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 19 of 30 PRIORITIZATION Which issues come on top and what should we care about? HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00095024 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 20 of 30 SOCIAL COMPARISON HAS HIGH REACH, MODERATE INTENSITY AND WE ARE MAKING IT WORSE FOR 1 IN 4 PEOPLE Just under 1 in 3 people blame Instagram for making problematic social media use worse. However this issue is specific to social media use only (unlike others) Intensity x % Made worse x Reach Intensity 4 3.5 Illness Death 3 2.5 0.00 Conflict Bullying Breakup Family stress SSI Loneliness Financial stress Sadness Discrimination Work stress Natural disaster Life change *Bubble sizes represent reach of Issues such that the larger the bubble, the larger reach an issue has. HIGHLY CONFIDENTIAL (COMPETITOR) 0.10 Anxiety Drug abuse Authentic self expression Eating problems Body image FOMO Sleep problems 0.20 Proportion Instagram made it worse Mental Health Other META3047MDL_RVOL003 Social comparison Problematic social media use 0.30 18 META3047MDL-003-00095025 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 21 of 30 BODY IMAGE (A RELATED ISSUE) ALSO STANDS OUT FOR TEENS 1 in 3 teen girls blame Instagram for making their body image issues and problematic social media use worse. Social Comparison is a high reach, high intensity issue that 1 in 5 teens thought we made worse Intensity x Proportion IG Made worse x Reach - For Teens Intensity 3.5 3 2.5 0.00 Death SSI Illness Conflict Bullying Breakup Discrimination Social Comparision Loneliness Family Stress Sadness/Depression Financial Stress Anxiety Authe Natural Disastersion Life change Drugs/Addiction *Bubble sizes represent reach of Issues such that the larger the bubble, the larger reach an issue has. HIGHLY CONFIDENTIAL (COMPETITOR) Sleep Problems Eating Problems FOMO Body Image Problematic social media use 0.10 0.20 0.30 Proportion Instagram made it worse Other Mental Health META3047MDL_RVOL003 19 ΜΕΤΑ3047MDL-003-00095026 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 22 of 30 SOCIAL COMPARISON RANKS HIGHEST AMONG ISSUES IG SHOULD CARE ABOUT We ranked issues by each category (reach, intensity, IG impact and expectation), to generate a composite average rank such that lower average indicates that the issue should be higher on our list. • Based on composite ranked scores, social comparison ranked highest across all age cohorts Reach Rank Intensity Rank Expectation Rank Impact Rank Overall Rank Social Comparison 8 6 2 2 1 SSI 12 1 1 6 2 Ο SSI ranked second, followed by depression (sadness), body image, anxiety and loneliness • FB Survey: In the 2017 FB survey, social comparison ranked well below SSI, loneliness, anxiety and body image issues • Opportunity: Negative social comparison is a unique opportunity area for Instagram to tackle given its relatively higher reach, intensity and our assumed responsibility. Depression (Sadness) 3 4 4 10 3 Body Image 2 8 9 3 4 Anxiety 5 7 5 7 5 Loneliness 7 3 8 8 6 Sleep Issues 1 10 10 5 6 Problematic Use 10 12 3 1 6 FOMO 6 9 7 4 6 Family Stress 11 2 6 12 7 Financial Stress 4 5 12 11 8 Eating Issues (relationship 9 11 11 9 9 with food) *Rankings do not take into account stats sig differences or lack thereof and simply rank issues based on % and means. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 20 META3047MDL-003-00095027 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 23 of 30 FOR TEENS, IT IS FOLLOWED BY BODY IMAGE ISSUES We ranked issues by each category reach, intensity, IG impact and expectation, to generate a composite average rank such that lower average indicate that the issue should be higher on our list. • Based on composite ranked scores, social comparison still ranked highest for IG teens. • For teens, body image (an issue related to and exacerbated by negative social comparison) ranks second. • Opportunity: Negative social comparison and related issues with body image are especially crucial to tackle given the high ranking among teens • Opportunity: There is opportunity to understand social comparison and the role it plays in impacting body image issues of teen girls Reach Rank Intensity Rank Expectation Impact Rank Overall Rank Rank Social Comparison 2 2 2 3 1 Body Image 3 7 8 2 2 Loneliness 6 3 3 8 2 SSI 12 1 1 9 3 Problematic Use 9 10 4 1 4 Anxiety 5 8 5 7 5 Depression/Sadness 4 4 9 10 6 Sleep Issues 1 11 10 5 6 FOMO 7 9 11 4 7 Eating Issues (relationship 8 12 7 with food) 6 8 Family Stress 11 5 6 12 9 Financial Stress 10 6 12 11 10 *Rankings do not take into account stats sig differences or lack thereof and simply rank issues based on % and means. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 21 META3047MDL-003-00095028 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 24 of 30 이 22 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00095029 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 25 of 30 TEENS HAD SIMILAR EXPECTATIONS OF SUPPORT AS ADULTS FOR IG Teens who experienced social comparison wished Instagram had helped them share their experience in a more authentic way Connected with Experts Connected with close friends and family Connected with people with similar experience Given me control Helped me share my over what I saw experience Something else SSI 15.50% 36.20% 15.50% 15.50% 10.30% Body Image 17.30% 12.00% 28.90% 8.40% 11.10% Loneliness 14.80% 19.60% 27.30% 7.70% 12.00% Social Comparison 16.80% 13.80% 26:80% 14.70% 10.80% Financial Stress 14.70% 18.00% 19.40% 10.90% 11.60% Family Stress 15.10% 18.90% 25:50% 6.60% 11.30% Sadness/Depression 17.50% 19.50% 22.00% 17.00% 17.50% Anxiety 15.20% 18.70% 28.80% 11.60% 8.10% Sleep Problems 15.70% 19.60% 21.20% 14.50% 13.70% Problematic social media 21.60% 23.40% 20.10% 19.20% 10.20% use Eating Problems 19.50% 17.80% 21.30% 10.70% 11.20% FOMO 19.50% 19.00% 25.30% 18.10% 11.30% HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 23 META3047MDL-003-00095030 : Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 26 of 30 RELATIVE IMPORTANCE OF ISSUES Bullying, SSI and Discrimination are lower reach, but issues users feel we should provide support for. Social Comparison stood out as a high reach, moderate intensity issue that users want support for. Intensity 3.6 3.4 3.2 2.8 Financial stress Kness Conflict loneliness Death family stress disaster work stress Ariety crugs body imag We change Eating Issues 2.6 sinen Intensity x Responsibility x Reach breakup SS Dscrimination sadness social comparision FOMO authentic ty problematic use 2.4 3.3 34 3.5 3.6 37 3.8 3.9 Responsibility Intensity Q: How bad did this experience make you feel? Responsibility Q: How important is it to you personally that Instagram tries to support people who have similar experiences? HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003- Butying Mental Health Interpersonal Life Events 24 META3047MDL-003-00095031 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 27 of 30 Reach Rank Intensity Rank Responsibility Rank Role Rank Overall Rank Social Comparison 2 2 2 3 1 Body Image 3 7 8 2 2 Loneliness 6 3 3 8 2 SSI 12 1 1 9 3 Problematic Use 9 10 4 1 4 Anxiety Depression/Sadness Sleep Issues FOMO Eating Issues (relationship with food) 5 8 5 7 5 4 4 9 10 6 1 11 10 5 6 7 9 11 4 7 8 12 7 6 8 Family Stress 11 5 6 12 9 Financial Stress 10 6 12 11 10 *Rankings do not take into account stats sig differences or lack thereof and simply rank issues based on % and means. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 25 META3047MDL-003-00095032 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 28 of 30 RELATIVE IMPORTANCE OF ISSUES Bullying, SSI and Discrimination are lower reach, but issues users feel we should provide support for. Social Comparison stood out as a high reach, moderate intensity issue that we should support users on. Intensity 3.6 24 3.2 2.8 Financial stress ness Conflict lansiness Death famiy stress disaster work stress Anicety drugs body image ife change Ealing issues 2.6 sleep Intensity x Responsibility x Reach breckup SS Discrimination sadness social comparsion FOMO authenticity problematic use 2.4 3.3 3.4 3.5 3.5 3.7 3.8 3.9 Responsibility Intensity Q: How bad did this experience make you feel? Responsibility Q: How important is it to you personally that Instagram tries to support people who have similar experiences? HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 Bullying 26 META3047MDL-003-00095033 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 29 of 30 RELATIVE IMPORTANCE OF ISSUES Bullying, SSI and Discrimination are lower reach, but issues users feel we should provide support for. Social Comparison stood out as a high reach, moderate intensity issue that we should support users on. Intensity Q: Responsibility Q: Intensity 3.6 3.4 3.2 2.8 Financial stress Confict loneliness Dosth farriy stress disaster work stress Anxiety drugs body image Sfe charge Eating 2.6 sleep Intensity x Responsibility x Reach breakup SS Discrimination sadness social compan FOMO authenticity problematic use 2.4 3.3 34 3.5 3.6 3.7 3.3 3.9 Responsibility HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 Bullying 27 META3047MDL-003-00095034 Case 4:22-md-03047-YGR Document 2885-50 Filed 03/26/26 Page 30 of 30