Chat: It is absolutely a PR strategy to publicly discredit the research
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Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 1 of 13 AMENDED Exhibit 103 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 2 of 13 DOCUMENT SLIPSHEET Bates Number: META3047MDL-044-00075012-META3047MDL-044-00075021 BEGATTACH: META3047MDL-044-00075012 ENDATTACH: META3047MDL-044-00075021 Attachment Count: 0 PRODVOL: META3047MDL_VOL044 Custodian; BHUTADA_SHRUTI; CHENG_JUSTIN; GROSS_WENDY; MODY_SHILPA File Path: /GROSS_WENDY/TOP OF PERSONAL FOLDERS/INBOX; /BHUTADA_SHRUTI/TOP OF PERSONAL FOLDERS/INBOX; /CHENG_JUSTIN/TOP OF PERSONAL FOLDERS/INBOX; /MODY_SHILPA/TOP OF PERSONAL FOLDERS/INBOX Confidentiality Designation: HIGHLY CONFIDENTIAL (COMPETITOR) HASHVALUE: D2D75D7BC9C8E98513C3C34B 1FSEQE08 Author: Family Date: 9/30/2021 5:48 PM Create Date: 9/30/2021 5:48 PM Last Modified Date: 9/30/2021 5:48 PM LAST MODIFIED BY: TRACK CHANGES: N COMMENTS: N HASHIDDENDATA: N Filename: MESSAGE SUMMARY [{"OTHERUSERFBID" :NULL,"THREADFBID":3807495232654946} | Title: EXT: Enail Fron: {a Email To: WENDY GROSS CHENG ; SHILPA MODY SHRUTI BHUTADA {i ; JUSTIN Email CC: Email BCC: Received Date: 9/30/2021 5:48 PM Sent Date: 9/30/2021 5:48 PM Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 3 of 13 Subject: MESSAGE SUMMARY [{"OTHERUSERFBID":NULL,"THREADFBID":3807495232654946}] THREADID: D0004ED1E REDACTION TYPE: REDACTIONS: N Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 4 of 13 Message From: Shilpa Mody [/O=THEFACEBOOK/OU=EXCHANGE ADMINISTRATIVE GROUP (FYDIBOHF23SPDLT)/CN=} Sent: 10/1/2021 12:48:56 AM To: —— Shruti Bhutado (TE: Justin cheng 'Subject: lary [{"otherUserFbld":null,"threadFbld":3807495232654946}] Wendy Tegge Gross (9/30/2021 09:01:50 PDT): >I am reaching out to the researchers I know were affected to offer my support @ > 200 maybe it's less floral and more responsible to say, the researchers who say they may have been affecte shilpa Mody (9/30/2021 09:45:42 PDT): >Is it just me or did that research q&a somehow manage to make things worse?? Wendy Tegge Gross (9/30/2021 09:47:29 PDT): >*I might perceive that I somehow felt a little worse after that Q&A, but I can't express causality Wendy Tegge Grose (9/30/2021 09:47:35 PDT): >(I think that's what you meant) Shilpa Mody (9/30/2021 09:49:11 PDT): >Yes, totally Shilpa Mody (9/30/2021 09:49:45 PDT): >Oh wait I didn't weight my data - I mean yes, 80% +/- 5 Shruti Bhutada (9/30/2021 09:54:07 PDT): >It did for me too Shruti Bhutada (9/30/2021 09:54:34 PDT): >Sorry, trying to say this as un-florally as possible Shruti Bhutada (9/30/2021 09:54:56 PDT): >wendy, HALP, did we show design concepts to those girls in San Ramon? Shruti Bhutada (9/30/2021 09:55:00 PDT): >@wendy Shruti Bhutada (9/30/2021 10:01:05 PDT): >nvm, I sent it Shruti Bhutada (9/30/2021 10:01:07 PDT): >Its 10 am Shruti Bhutada (9/30/2021 10:02:03 PDT): >hey at least the qual annotations dont imply that i am an absolute degenerate XD wendy Tegge Gross (9/30/2021 10:03:19 PDT): >but I'm a little concerned with how often they mentioned the third party vendor Shruti Bhutada (9/30/2021 10:03:58 PDT): >yeah Shruti Bhutada (9/30/2021 10:04:28 PDT): >I know now DSS is writing these annotations but they sound so lawyer-y. Like in case this goes to shit - - third party vendor! Wendy Tegge Gross (9/30/2021 10:04:56 PDT): >I just wrote this to >Thank you |. To be completely honest, I'm having a hard reconciling the internal express! ons of support with the tone of some of the external annotations. I don't want to speak for the other researchers, but I know it's been tough Shruti Bhutada (9/30/2021 10:06:37 PDT): >I am happy to send this verbatim but I said it to And cried. And said its ironic to see floral language used to critique our use of floral language also WTF does floral language even mean Shruti Bhutada (9/30/2021 10:07:18 PDT): HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075012 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 5 of 13 >But as an aside, maybe I over-estimated Chris Cox. XD. Wendy Tegge Gross (9/30/2021 10:08:17 PDT): >ee she and have been pushing back on the external narrative, so at least there's that Shruti Bhutada (9/30/2021 10:08:35 PDT): >like MAN what a let down. I actually liked that dude over Zuck Shruti shutada (9/30/2021 10:08:54 PDT): >So apparently FB published the deck before WS) and thats really bad practice in comms Wendy Tegge Gross (9/30/2021 10:09:04 PDT): >yup Shruti Bhutada (9/30/2021 10:09:11 PDT): >I am more worried they keep making this into a bigger fire than hurt. Shruti Bhutada (9/30/2021 10:09:15 PDT): >And I am hella hurt Shruti Bhutada (9/30/2021 10:10:12 PDT): >like PLEASE just focus on what they are REALLY criticizing you about and acknowledge it and stop throwing your researchers under the bus and double crossing journos so this can all end PLEASE Shilpa Mody (9/30/2021 10:11:17 PDT): >Wait are the annotating more decks now? Wendy Tegge Gross (9/30/2021 10:11:41 PDT): >the ones that the WSJ published last night Wendy Tegge Gross (9/30/2021 10:12:07 PDT): >it's unclear whether we'll release the annotated versions now that they're out there Shruti shutada (9/30/2021 10:12:32 PDT): shared: http://www. facebook .com/1084011669092145 as 185129484_346018507088249_2893954704120703709_n.gif Shruti Bhutada (9/30/2021 10:12:45 PDT): >DSS dropping diss tracks left right and centre. Shruti Bhutada (9/30/2021 10:13:33 PDT): >can you say your researchers are shit AFTER ppl have read the research or it is more effective WHILE they are reading the research. Shruti Bhutada (9/30/2021 10:13:41 PDT): >That is the research question. Wendy Tegge Gross (9/30/2021 10:17:13 PDT): >how can we design an experiment to identify the causal mechanism? Shruti Bhutada (9/30/2021 10:19:25 PDT): >just went to research non managers and YUP the townhall made it worse Shruti Bhutada (9/30/2021 10:19:48 PDT): >i dont know man. Most days I dont even know what my objectives are for my current work Shruti Bhutada (9/30/2021 10:43:09 PDT): >To be fair, after having gone through the anger and disbelief phase, I actually feel pretty horrible for the pss folks Who got pulled into this too. Shruti Bhutada (9/30/2021 10:43:45 PDT): >The only people I feel really disappointed in is senior leadership Shilpa Mody (9/30/2021 10:45:49 PDT): >Oh yeah I'm not mad at DSS people, they were just doing what they were told to do shilpa Mody (9/30/2021 10:46:30 PDT): >And honestly some of the points raised by the annotation are reasonable (although many are not, and the tone is really inappropriate) Shruti Bhutada (9/30/2021 10:46:57 PDT): >+1000 Shilpa Mody (9/30/2021 10:47:01 PDT): >There is a world where they could have annotated with actual context instead of a tear down, and that would have been a reasonable outcome Shruti Bhutada (9/30/2021 10:47:18 PDT): HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075013 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 6 of 13 >yeah i told that to JM} And i1lustrated with an example. Shruti Bhutada (9/30/2021 10:48:03 PDT): >Like instead of saying the headline is myopic, you could say it sounds causal, but referring back to the study design, you cant make causal claims from this study at all. Shruti Bhutada (9/30/2021 10:48:16 PDT): >which is both true and fair Shilpa Mody (9/30/2021 10:53:00 PDT): >And less mean and more clear Wendy Tegge Gross (9/30/2021 11:04:12 PDT): >agree to all of this. I'm hearing it was direction from MZ Shruti Bhutada (9/30/2021 11:04:26 PDT): >WHAT Shruti Bhutada (9/30/2021 11:04:33 PDT): >I mean not surprised but stil] WHAT? Wendy Tegge Gross (9/30/2021 11:05:01 PDT): >"ended up being basically an MZ call on how it was handled" Shruti Bhutada (9/30/2021 11:05:05 PDT): >Like MZ asked Cox and Adam to say research used flowery language and asked researched leadership to as their own ICs to flame other ICs research? Shruti Bhutada (9/30/2021 11:05:41 PDT): >researched leadership bahahahahaha Shruti Bhutada (9/30/2021 11:05:57 PDT): >Sorry but I feel like leadership needs to google what leadership means Wendy Tegge Gross (9/30/2021 11:08:06 PDT): >I ar 5 G impression that MZ decided how to frame the external narrative, that other teams fought back hard and lost shilpa Mody (9/30/2021 11:11:46 PDT): >It_does feel like the tone of the pesponee has shifted.. like Adam previously sounded like "the wsj was misleading, and the numbers aren't as bad as they look, but also we acknowledge there's a problem and here's what we're doing about it" shilpa Mody (9/30/2021 11:11:54 PDT): >That last part has definitely dropped off now Shilpa Mody (9/30/2021 11:13:03 PDT): >Btw did either of you watch any of the hearing? Shruti Bhutada (9/30/2021 11:13:14 PDT): >I watched the first 35 mins Shruti Bhutada (9/30/2021 11:13:30 PDT): >then 'regretfully' decided to (waste time) on that (pointless) townhall Shilpa Mody (9/30/2021 11:13:52 PDT): >Anything interesting? Shruti Bhutada (9/30/2021 11:13:58 PDT): >I saw Sen Colburn (?)'s questions? Shruti Bhutada (9/30/2021 11:14:07 PDT): >It was quite interesting! Shruti Bhutada (9/30/2021 11:15:02 PDT): >one senator asked about our findings (looked like they had Moira and Justin's data from Dec 2020? or maybe Wendy? idk). And Antigone was like: The research is not a bombshell Shruti Bhutada (9/30/2021 11:15:15 PDT): >zand he was like: No, actually this research is a bombshell Shruti Bhutada (9/30/2021 11:15:26 PDT): >Another asked about what IG did about the findings Shruti Bhutada (9/30/2021 11:15:37 PDT): >And Antigone started saying its nor causal yada yada Shruti Bhutada (9/30/2021 11:16:02 PDT): HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075014 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 7 of 13 >And the senator was like: I am asking if you were aware and if you did something about it Wendy Tegge Gross (9/30/2021 11:16:20 PDT): >it's not a bombshell internally but is a bombshell that these internal research decks exist. So both the senator and Antigone are right Shruti Bhutada (9/30/2021 11:16:21 PDT): >And there was more: research isnt causal and its not that bad yada yada wendy Tegge cols: 11:17:02 PDT): >my example to was: >For example: "When reporting on qualitative research results, some conclusions/statements may be researcher speculation versus what was actually reported by participants" makes it sound like I was just guessing or making things up rather than finding the common themes across the qual groups. Shruti Bhutada (9/30/2021 11:17:30 PDT): >The senator was asking about what IG did so I think it wasnt helpful to just be like: research isnt causal. Since causality isnt the point. Shruti Bhutada (9/30/2021 11:18:10 PDT): >I... dont know how they get it this wrong Shruti Bhutada (9/30/2021 11:18:56 PDT): >Like just answer their actual question. They know you think the research is shit but in this area theres also extemal research. And 1 in 3 or 1 in 5 makes no difference when they are asking you what you did about that 1. Shruti Bhutada (9/30/2021 11:19:11 PDT): >or maybe they cant say that. idk. Shruti Bhutada (9/30/2021 11:20:24 PDT): >I felt a bit bad for Antigone. Shruti Bhutada (9/30/2021 11:21:19 PDT): 7 >Ok so I found out about Ryan Mac from Adam Mosseri and his tweets are hilarious. Shruti Bhutada (9/30/2021 11:21:53 PDT): >"As someone who was a teenage girl myself" : FB: This research is anecdotal. FB exec: in my past life. xD Shruti Bhutada (9/30/2021 11:22:01 PDT): >some of it. Shruti Bhutada (9/30/2021 11:22:18 PDT): >Cit seems like FB employees keep talking to this dude... wtf he is like a leak factory) Shruti Bhutada (9/30/2021 11:22:28 PDT): >Sorry live messaging and reading twitter Wendy Tegge Gross (9/30/2021 11:22:51 PDT): >I just picked up my phone to check whatsapp, and got a notification that shakira was attacked by wild boars, and I can't stop laughing Shruti Bhutada (9/30/2021 11:23:11 PDT): >shit wait I shouldnt Taugh wendy Tegge Gross (9/30/2021 11:23:11 PDT): >and wanted to pass along a bit of levity Shruti Bhutada (9/30/2021 11:23:20 PDT): >poor shakira Shruti Bhutada (9/30/2021 11:23:31 PDT): >OMG I am wheezing Wendy Tegge Gross (9/30/2021 11:23:59 PDT): >I'm not laughing that Shakira was attacked, I'm laughing at the juxtaposition Shruti Bhutada (9/30/2021 11:24:11 PDT): >same Shilpa Mody (9/30/2021 11:24:28 PDT): >ok I'm not giving constructive examples like you both are, just ranting about how shitty and inappropriate this feels Shilpa Mody (9/30/2021 11:26:20 PDT): >ong that's so wildly ridiculous HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075015 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 8 of 13 Shruti Bhutada (9/30/2021 11:26:20 PDT): >I appreciate the honesty. Shruti Bhutada (9/30/2021 11:26:55 PDT): >THIS sums up everything though Shi Mody (9/30/2021 11:27:58 PDT): >| said I should tell Kristin/Curtiss/Pratiti how shitty this feels. And she is also telling them that the tone of the annotations and town hall were not helpful Shruti Bhutada (9/30/2021 11:28:11 PDT): >Like way to call out un-rigorous research using words like "flowery", "floral", "irresponsible". Should someone tell leadership to define and operationalize their constructs? Shruti Bhutada (9/30/2021 11:28:29 PDT): >I can chime in too. Do we just ping then? Shruti Bhutada (9/30/2021 11:28:50 PDT): >Or write Sonethiing together and vet it for floral language Ysorry, last joke. i clearly deal with pain using mirtl Wendy Tegge Gross (9/30/2021 11:28:52 PD): >and maybe add Wendy Tegge Gross (9/30/2021 11:30:19 PDT): >but let me ping him first Shruti Bhutada (9/30/2021 13:00:14 PDT): >Added Justin. Shruti Bhutada (9/30/2021 13:00:29 PDT): >For group hug Jus-Tin Cheng (9/30/2021 13:02:14 PDT): >Finally, some sensible discussion! Shruti Bhutada (9/30/2021 13:02:49 PDT): >I used up all my mirth, but I am pretty sure I will rack it up ina bit. shilpa Mody (9/30/2021 13:03:41 PDT): >I just flipped back to this tab and remembered the shakira thing again and am now laughing Shruti Bhutada (9/30/2021 13:03:45 PDT): >In the meantime, how do I respond to leaders checking in and asking how they can support me? Whats a non-causal, non-floral way of saying: You could start by not throwing us under the bus and giving us boiler plate replies? Shilpa Mody (9/30/2021 13:05:33 PDT): >this is_a good question! I just replied honestly to Ml and about how I feel betrayed, that the town hall was tone deaf, etc. But not sure if that's also the right response to give to Kristin etc Shruti Bhutada (9/30/2021 13:05:59 PDT): >I want to say that. Shruti Bhutada (9/30/2021 13:13:31 PDT): >Ok I wrote this to Diego, tell me if a version of this can be sent to Kristin etc: I am disappointed in senior leadership and_ how they are respording to this. I am disappointed in the constant use of vague words like "floral, flowery, hyperbolic" to describe our words and the focus on how the research was done rather than the external critique which is about why nothing was done as a result of it. It was extremely hurtful_and disappointing to see our work (and abilities) flamed in the annotations (and I dont know see that helps contextuali critique the work in a useful way). But most of all I am just sad me, Shilpa, Wendy, Justin, you and ave to go through this. Jus-Tin Cheng (9/30/2021 14:07:16 PDT): >+1000 (and also Moira) Shilpa Mody (9/30/2021 14:35:52 PDT): >Should we do a group chat? I was thinking just with Kristin (mostly because I def can't handle curtiss right now and don't know how much of a human Pratiti is). will it be useful / cathartic or just frustrating? Shruti_Bhutada (9/30/2021 14:36:43 PDT): >Yeah lets do that Shruti Bhutada (9/30/2021 14:36:55 PDT): >Sorry the haha is for the pratiti comment Shruti Bhutada (9/30/2021 14:37:17 PDT): HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075016 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 9 of 13 >it could be either, but that largely depends on Kristin's response Shruti Bhutada (9/30/2021 14:55:13 PDT): >I was also gonna say, dont feel pressured to do this today. Shruti Bhutada (9/30/2021 14:55:32 PDT): >We can talk to her when we feel better, not so crappy Shruti Bhutada (9/30/2021 14:58:17 PDT): >imma go wolf down a pint of ice cream and laugh with mirth Shruti Bhutada (9/30/2021 14:59:04 PDT): >lol in another news, I tagged ind accidently added a vendor to our e mail chain about annotations BAHAHAHA I was like: See you worid, so Tong. XD But she said its ok. Shruti Bhutada (9/30/2021 15:00:16 PDT): >WENDYYYY Shilpa Mody (9/30/2021 15:11:38 PDT): >Omg thats alarming !1! Shruti Bhutada (9/30/2021 15:11:48 PDT): >I know. Shilpa Mody (9/30/2021 15:12:08 PDT): >I guess vendors are NDAed? Shruti Bhutada (9/30/2021 15:12:39 PDT): >yeah. Lauren (the vendor) actually pinged me and said she deleted it. Shruti Bhutada (9/30/2021 15:12:44 PDT): >well I asked her Shruti Bhutada (9/30/2021 15:13:04 PDT): >and they are under NDA. and the other |i they usually dont have incentive to leak Shilpa Mody (9/30/2021 15:17:58 PDT): >Also.... if we feel like it, i think there could be an opportunity to reply to Adam's email and push him to be bolder on mwb work. Like literally the best eodng you could do to support us right now is to take seriously the possibility that we haven't done enough here, and that we should consider bigger bets that take a stronger POV to show teens and the public that we actually care about this problem. werd Tegge Gross (9/30/2021 15:18:54 PDT): >Shilpa bringing the guys Wendy Tegge Gross (9/30/2021 15:18:58 PDT): >Guts Shruti Bhutada (9/30/2021 15:22:15 PDT): >I was wondering about responding to that but then wondering if he will go: I take back my compliments about your graciousness and professionalism. Asking us to pay attention to research is deeply unprofessional. Can you please go back te staying quiet while we tell the world how much of a joke your research is? tysm. Shruti Bhutada (9/30/2021 15:22:23 PDT): >Ah man, I cant be a kind human today Shilpa Mody (9/30/2021 15:25:46 PDT): >I mean I definitely don't care what Adam thinks of me shilpa Mody (9/30/2021 15:26:46 PDT): >But also, there's a way to say "hey please think about going bigger on this work" in a polite way, right? Like not blaming anyone for not doing so yet, just let's do so now wendy Tegge Gross (9/30/2021 15:34:03 PDT): >It would need to be so diplomatic. Like support us by showing that you value the research and invest in the space. But not calling out that the cg Gad has thrown us under the bus and not making it seem like we don't understand trade offs the company has made Shruti Bhutada (9/30/2021 16:15:56 PDT): >Salt n Starw chocolate gooey brownie is amazing y'all Jus-Tin Cheng (9/30/2021 16:17:08 PDT): >Salt & Straw is good ice cream, regardless of what you get! Shruti Bhutada (9/30/2021 16:18:01 PDT): >they have S$ off on 35$ on doordash! HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075017 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 10 of 13 Wendy Tegge Gross (9/30/2021 16:19:08 PDT): >does salt n straw arrive still frozen on doordash? I've always been too nervous to try for delivery Shruti Bhutada (9/30/2021 16:20:10 PDT): >Sorry wendy i am still laughing at this. this read as hilarious as the shakira getting hit by wild boars Shruti Bhutada (9/30/2021 16:20:34 PDT): >it does! Shruti Bhutada (9/30/2021 16:20:47 PDT): >its 25 mins from my place and still frozen Wendy Tegge Gross (9/30/2021 16:23:28 PDT): >Maybe shilpa brought the guys to laugh at the boars Wendy Tegge Gross (9/30/2021 16:23:38 PDT): >that's a ringing endorsement! Shruti Bhutada (9/30/2021 16:24:23 PDT): shared: http://www. facebook .com/1188469715014376 as 50176047_2261505620845367_4819414173282729984_n.gif Shruti Bhutada (9/30/2021 16:24:52 PDT): >its not even in those spacesuit type bags Jus-Tin Cheng (9/30/2021 16:25:31 PDT): >Boba always >> ice cream, so that's what I'm getting Shruti Bhutada (9/30/2021 16:25:57 PDT): shared: http://www. facebook .com/363913485419372 as 50130401_944868002379240_945500444208136192_n.gif Wendy Tegge Gross (9/30/2021 16:29:31 PDT): shared: http://www. facebook .com/123719249951623 as 132038246_395900998379239_5253429357852338827_n.gif wendy Tegge Gross (9/30/2021 16:29:31 PDT): >Wine >>> ice cream >> boba Shruti _Bhutada (9/30/2021 16:30:12 PDT): >I could use a wine boba ice cream mocktzil rn xD Shruti Bhutada (9/30/2021 16:31:04 PDT): >I finished my ice cream lol. I have only ever had a full pint of ice cream once before in my life, and that was also in 2021. Man this year really blows. Shilpa Mody (9/30/2021 16:32:16 PDT): >Btw are you guys working today? I told HMB i'm out for the rest of the week, which I'm pretty sure means I can start drinking before Spm Shruti Bhutada (9/30/2021 16:32:54 PDT): >I didnt work. Shruti Bhutada (9/30/2021 16:33:04 PDT): >I mean, I sort of had to a bit. Wendy yeqee Gross (9/30/2021 16:33:54 PDT): >I worked today cause I had to. I think I'm taking a sick day tomorrow Shruti Bhutada (9/30/2021 16:33:56 PDT): >its_a bit trippy to also be in some of the predic threads where Ir Miki will literally say, we should just do this, teens dont want that, what about lava lamps Tor take a break. Shruti Bhutada (9/30/2021 16:34:22 PDT): >And I want to write something but by the time I am donw caveating I sound like scratched CD xD Shruti Bhutada (9/30/2021 16:34:52 PDT): shared: http://www. facebook. com/416796213200628 as 19292148_1845416669110246_1891271282377359360_n.gif Shruti Bhutada (9/30/2021 16:34:53 PDT): >I am drunk on ice cream! sugar high Shruti Bhutada (9/30/2021 16:35:32 PDT): >aaaah can i take a sick day and ONLY show up for a candidate interview? Shruti Bhutada (9/30/2021 16:35:41 PDT): >wait, that seems like a waste of a sick day HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075018 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 11 of 13 Wendy Tegge Gross (9/30/2021 16:35:53 PDT): >it's not like we have to ration then Shruti Bhutada (9/30/2021 16:36:16 PDT): >true Shilpa Mody (9/30/2021 16:38:11 PDT): >0k also people keep offering "support" but like.. what are the options? shilpa Mody (9/30/2021 16:38:15 PDT): >Serious question Shruti Bhutada (9/30/2021 16:38:27 PDT): >therapists? Shilpa Mody (9/30/2021 16:38:29 PDT): >I feel like I don't know what to ask for, but should probably be asking for something Jus-Tin Cheng (9/30/2021 16:38:53 PDT): >I think ask for leadership to reaffirm that they care about researchers Wendy Tegge Gross (9/30/2021 16:39:00 PDT): >4 extra vacation days Shruti Bhutada (9/30/2021 16:39:07 PDT): >"our company has great mental health resources for when we throw you under the... i mean point out your irresponsible reporting" Shruti Bhutada (9/30/2021 16:40:54 PDT): >sorry I was in a townhall once after the june 2020 racial justice movement and this woman was crying about how her family is secretly racist to her husband and the pl started empathizing before a HR person literally went: We have great mental health resources. You can check out Lyra. Jus-Tin Cheng (9/30/2021 16:41:33 PDT): >I expect that people will forget about this by Monday, and nothing will have changed. Shruti Bhutada (9/30/2021 16:42:23 PDT): >We should probably ask for clarification: They say they value our research, But at the same time, Adam, Cox and even the anotations have repeatedly used words like "flower, floral, hyperbolic, irresponsible, myopic and sensationalist" to describe it. Is there a reason for this?" Shruti Bhutada (9/30/2021 16:44:23 PDT): >yeah. Except for a couple dozen ICs who saw this play out and will probably be shit scared about saying anything meaningful Shruti Bhutada (9/30/2021 16:44:40 PDT): >on decks Shilpa Mody (9/30/2021 16:44:53 PDT): >I feel like they've said they care about us plenty of times. But their actions don't feel like they align. I wish they would just be honest and say something like "we know that our attack was unfairly harsh and called you out for doing things that are typical of most FB research. We had to undermine your research for xyz strategic reason, and we're sorry." Shilpa Mody (9/30/2021 16:45:12 PDT): >There's a lot of "we're sorry this is happening to you" and no "we're sorry we're doing this to you" Shruti Bhutada (9/30/2021 16:45:44 PDT): >yeah. Every time they say we are sorry this is happening to you, I want to scream: YOU ARE LITERALLY DOING THIS TO US WTF? Jus-Tin Cheng (9/30/2021 16:47:42 PDT): >A vast majority of CDs is pretty outraged about this - but I don't have visibility into what's happening in Ux. Shruti Bhutada (9/30/2021 16:48:18 PDT): >I did think about that. I cant tell if they are publicly making a show of how 'we need to avoid this sort of language' to reinforce that the research was shit and should not be taken seriously and WSJ took it way out of context. Or if they genuinely feel angry at what we wrote and think its hyperbolic shilpa mM (9/30/2021 16:48:31 PDT): >I asked if_he had any insight into how they decided that undermining our research was the best strategy. And also whether anyone stood up for us. Shruti Bhutada (9/30/2021 16:48:37 PDT): >UXR seems to be too. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075019 Case 4:22-md-03047-YGR_ Document 2885-38 Filed 03/26/26 Page 12 of 13 Shilpa Mody (9/30/2021 16:48:43 PDT): >He said he doesn't know but will find out Shruti Bhutada (9/30/2021 16:48:54 PDT): >SHILPA REALLY BRINGING THE GUTS Shruti Bhutada (9/30/2021 16:49:17 PDT): >he reached out to me and clarified that they didnt share annotations with him Shruti Bhutada (9/30/2021 16:50:15 PDT): >We have a research non-managers group Justin. Many UXRs are pretty outraged too. Someone wrote "I would have felt worse about that talk than IT would have after finding out if my research was leaked" and I had to use all my impulse contro] to not heart that Jus-Tin Cheng (9/30/2021 16:51:14 PDT): >And also the supportive twitter responses Shruti Bhutada (9/30/2021 16:52:49 PDT): >ong its really messed up when twitter is more supportive than the company XC Shruti _Bhutada (9/30/2021 16:53:37 PDT): >its also wild that they didnt share the annotated files or why they were releasing it with or" Shruti Bhutada (9/30/2021 16:54:20 PDT): >Also did you see Adam's post? Be kind to researchers today? They make it seem like their hands are being twisted by someone to throw us under the bus. :-, Shilpa Mody (9/30/2021, POT) = >I assume they though ll al would fight back and didn't want to deal with that? Shruti Bhutada (9/30/2021 16:54:53 PDT): >Probably. Shruti Bhutada (9/30/2021 16:55:19 PDT): >In some senses I am glad. It would have hurt more if i) ba approved this. Jus-Tin Cheng (9/30/2021 16:55:27 PDT): >What does the post say? Jus-Tin Cheng (9/30/2021 16:55:45 PDT): >It does make me feel better too that weren't involved. Shruti Bhutada (9/30/2021 16:56:33 PDT): >Show the Research Team Some Love ¥ >This has been a rough couple of weeks across the company. The leaks, barrage of headlines, and then today's testimony have felt, at times, overwhelming. One thing I hope we ait do right now is focus on supporting one another. >there's fo question this has been especially hard on our Research Team. I've been nothing but impressed with how the team has handled these last two weeks - especially those who are directly affected by the leaks and the response. I want to make sure everyone at Instagram understands a few key things: >Though most of. the materials that were leaked were research decks, please don't assume that it was a pesearcher who leaked the materials. It's unlikely, and there's no evidence to suggest that's what appened. >I want to reiterate that research is the foundation of everything we do and we're nothing without the research team's tireless work. It's our responsibility to understand and gather input from the people who use our platform, so we can make Instagram better. >These decks were written to inform the product teams that work to make Instagram better. while some of the leaked material could have been written more precisely, even the most considered overview of subjects as contentious as these can be easily misconstrued to back up whatever narrative someone prefers. >Research on sensitive and complex areas is important and it's also really hard. I'm personally extremely grateful to the individuals who step up to do this work with integrity and compassion. >We are working on ways to better support our teams and to evolve our processes going forward so that we are not in a position to be defending our work against mischaracterizations and misunderstandings. For now, please know that our Research Teams are going through a lot. My ask of all of you is to show them some love and support. If you are struggling or just need a break (and, to be clear, we all need breaks), please prioritize yourself and your mental health above all_ else. Take advantage of the mental health benefits we have, decline the meeting, step back, take a walk without your phone, lean on a colleague - figure out what you need to do to take care of yourself and do it. For everyone else, lean in where you can - if you see a colleague who is struggling, pitch in and see what you can do to help lighten their load. Take care of yourselves and take care of each other. #&] Shruti Bhutada (9/30/2021 16:56:46 PDT): >A Adam's post Jus-Tin Cheng (9/30/2021 16:57:26 PDT): >Is it trustworthy? HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075020 Case 4:22-md-03047-YGR Document 2885-38 Filed 03/26/26 Page 13 of 13 shruti Bhutada (9/30/2021 16:57:55 PDT): >I... have no idea Jus-Tin Cheng (9/30/2021 16:58:16 PDT): >Also with the peace sign at the end. Shruti Bhutada (9/30/2021 16:58:28 PDT): >re cant tell if this is some PR strategy where they publicly discredit their own research to save their acks Shruti Bhutada (9/30/2021 16:59:03 PDT): >Or if senior leadership is just... going through it Shilpa Mody (9/30/2021 16:59:19 PDT): >I did appreciate that Adam reaffirmed that the way the research was worded isn't the reason for this shitstorm he vould have happened no matter how it was written). And also acknowledging that this research js hard. Shruti Bhutada (9/30/2021 16:59:33 PDT): >like every time they see a leaked screenshot they scream at the causal language and curse at us then realize that was mean and say we are valued Shilpa Mody (9/30/2021 17:01:17 PDT): >It is absolutely a PR strategy to publicly discredit the research. I think they are seriously afraid of legal/regulatory repercussions if there are acknowledged causal links. Shruti Bhutada (9/30/2021 17:03:30 PDT): >I wonder if there would have been better ways of doing this without demoralizing all researchers and causing a PR fire where it looks like the company is throwing its own people under the bus. Wendy Tegge Gross 2021 17:04:35 PDT): >it absolutely is. told me he went through something similar a few years ago Shruti Bhutada (9/30/2021 17:05:11 PDT): >FB needs to hire another PR agency... man... Shruti Bhutada (9/30/2021 17:08:18 PDT): >ok, a researcher sent me this and it genuinely touched me so I am going to pass it on to you all too since it applies to al] of us Shruti Bhutada (9/30/2021 17:08:25 PDT): >"wanted to pass on this thought from my dad (after he read the WSJ stuff): "I think it shows that you guys [researchers] are really advocating for your users!" So good on ya! z Wendy Tegge Gross_(9/30/2021 17:10:59 PDT): >I got this from (head of MI for FB app) "Hang in there. We've got your back. This could have happened to any of us, so it happened to all of us." Shruti Bhutada (9/30/2021 17:36:14 PDT): >ok imma send y'all a group hug. Shruti Bhutada (9/30/2021 17:37:07 PDT): >Wendy Shruti Bhutada (9/30/2021 17:37:08 PDT): >wendy Shruti Bhutada (9/30/2021 17:37:14 PDT): >You also cc'ed the vendor Shruti Bhutada (9/30/2021 17:37:15 PDT): >OMG Wendy Tegge Gross (9/30/2021 17:41:33 PDT): >dude, it has been a *Day* Shilpa Mody (9/30/2021 17:46:17 PDT): >I know this isn't funny but somehow it really is Wendy Tegge Gross (9/30/2021 17:47:50 PDT): >Agreed. Now it's time for wine. And then cupcakes Wendy Tegge Gross (9/30/2021 17:48:56 PDT): >280 did Adam say "don't assume it was a researcher who leaked it" because he's gotten those questions? Or is he being more sinister here? HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-044-00075021