Meta & Children's Online SafetyChat: It is about looking good to regulators so that they don't block our under 13 year old IG version
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████ name redacted. Different bars may be the same person or different people.
quoted in an excerpt in the archive.
Thursday 29 July 2021
14:00████awesome job !! great discussion
14:01████yay that went smoothly!!
14:01████Thanks!
14:01████And thanks to and for helping out with screen sharing and notes!
Kenzie Snyder
14:49████Here are the notes, feel free to tweak if I missed something! https://fb.quip.com/0tbNAHOVfTbX
14:52████Good notes the pushback against boosting from the leads made sense. However, the overall Android retention workstreams main approach is to just boost the crap out of new Android users so its basically the default of what is going to happen if we dont consider teens carefully as a seperate problem
15:04████Great notes!
15:05████Shared an image
15:05████#wut PBD
15:05████Private by default:) At first I was also confused and thought it was PVD or something
15:07████ok got it. Yes has warned us for a while now. Sorry for being a dumb n00b, but boosting is what, having new teens content ranked higher so they get more engagement or am I way off?
15:10████It was mainly in the context of Graph, boosting Teen (/Android) in Suggested Users
15:10████So they get more follows
15:11████Yeah it was about boosting teens appearances in Suggested Users. Which is something growth is testing now for US Android in general
15:12████My idea of boosting production is a different one I haven't shared outside this group yet still trying to investigate how impactful it might be
15:22████Thanks both. I'm still kinda confused about the goal. We want to make sure teens don't accidentally share more than they want, and avoid creepers, but then some of them totally want that and then if we boost them, we are inviting people to see more teens in their suggestions. Is it about decoupling clear privacy control from integrity issues, or is it about saying we want to reduce integrity problems, but not wanting the consequence of less interactions and follows?
15:28████It is about looking good to regulators so that they don't block our under 13 year old IG version we are working on. Thats it. It has a terrible impact on teen engagement and retention and no detectable benefit on integrity metrics
15:29████On the other hand the numbers I pulled for PBD stat review made the front page of the BBC yesterday :)
15:29████So I can probably take the rest of the year off:)
15:31████The fundamental issue is that new teens dont understand the difference between public and private and will just go with the default without even thinking. So the ones that lose all the engagement just think 'IG sucks and churn without even realizing it could have been different. While the ones that we are saving from harassment well a week later they would have just switched to private anyway so we didn't really achieve anything
15:31████ok just confirming. So do teens actually want this at all? Are they more likely to use IG if their parents are more comfortable? I feel like the helicopter parents are small compared to the opportunity we throw away if teens get more exposure on another platform. Aligned with your thinking and/or UXR? Kenzie Junia Kevin
15:32████afaik there's a whole UXR team working on this
15:35████I feel like we heavily underestimate the intelligence of young people. I remember being frustrated about that at 13. I'm sure it varies by education, country, etc, but the teens admiring Billy Eilish, and lip syncing about their daily life don't seem that confused about public vs private... maybe it's as simple as a NUX where people do a practice post and see that people they don't know can see and comment.
15:35████Teens already using IG aren't confused. But brand new users are
15:36████Or to be more precise they are not confused they never even think about it before they churn
15:38████I, probably erroneously, thought PBD was more about getting in front of regulators and buying us some good will?
15:40████Yep thats what it is
15:43████Got it. Let's just make a toggle button that starts with "Private by default" in ugly sad colors and the flip will be a bright green "You're a with slot machine music and cute [boys-girls] looking really impressed.
15:43████#PBD