[Redacted]: "We had 6 panels (27 top accounts) of tweens, teens, empowering youth, beauty, meme'ers/comedians and superstar 10 million+ accounts"

"Our goal for the summit was to give product team members access to a diverse range of teen partners in order for them to hear direct product feedback." "We had 6 panels (27 top accounts) of tweens, teens, empowering youth, beauty, meme'ers/comedians and superstar 10 million+ accounts including BabyAriel (6.6m), Logan Paul (10.8m), KingBach (13.4m), AmandaCerny (15m), ShayMitchell (16.7m) and Victoria Justice (12.5m)." "A few key themes were most prominent throughout the day:" • "Feed, Growth and Engagement: Talent continues to be confused and fearful of 'the algorithm', and have limited understanding about how to grow followers and engagement" • "Stories: Face filters are viewed as the key differentiator to keep them using Snapchat – in particular very large talent is eager for a simple beauty filter to help them be more comfortable to put their face on camera" • "Live: is extremely popular, especially amongst the youngest talent, but competition is strong from apps that allow talent to monetize their live content" • "Video: There are mixed opinions from talent on the 'ideal' length of video on Instagram, but they are interested in bringing more content onto IG from other platforms as they view it as the home for their audience" • "Direct/Comments: Teen talent is eager to find more ways to engage their fans, but direct and comments don't work very well for very large accounts"