"I'm sorry to share these images and I know your team do amazing work. But I'm really worried that the line we are drawing on what self harm content is allowed is in the wrong place... we will lose the public on this as it just isn't what people want their children to be able to find."

Internal document
Chris Norton: "I'm sorry to share these images and I know your team do amazing work. But I'm really worried that the line we are drawing on what self harm content is allowed is in the wrong place. The father of Molly Russel is on the tv sofas tomorrow and they have shared new images with us, all of which CO say are allowed as they count as 'admission'. I know the rationale behind this, but we will lose the public on this as it just isn't what people want their children to be able to find. I know we are reviewing the policies, but I wonder what else we can do to move the line in the interim. This is causing us massive damage in the U.K." Chris Norton: "We had yet another day where this led the BBC news (see attached email summary). That's a whole week of negative headlines, front pages and evening news. The policy rationale that we need to leave self-harm content up because it is a cry for help is not landing at all in the current environment. No third parties are coming out to support this position. We come across as not caring and only interested in the money. I believe we need a hand break moment where we say we will remove all self-harm images while we review our policies. If experts believe we should leave some of it up then they can make that case, and we can include their views in the review. I'm sorry to be blunt but our current approach is doing immense damage to the Instagram brand and is making the case for draconian regulation." Adam Mosseri: "One thing that is important for everyone to understand is that we cannot technically remove all SSI content from Instagram, both because the classifiers are far from 100% recall and because they're trained on violating content, which I'm sure is a smaller set of what the outside world will see as SSI. We are roughly a year away from being able to even consider this, and if we make this promise and don't deliver it'll set us back, not forward." Nick Clegg: "We can disapprove of media storms but we can't ignore them, certainly not on this scale. Either the third party experts are not raising their voices in support of our approach, or the UK media is not prepared to listen to them. Either way, we appear in public to have no support for our stance."