"The paper discusses individuals' expectation of feedback and so one could think up a headline along the lines of 'Facebook users conditioned to seek feedback' or some sort of Pavlovian reference."

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13. Are there any controversial or "FB unfriendly" headlines that someone (e.g. a Facebook critic who may be looking for "clicks") could write about this paper? We are asking this question so that you can help us think through (and potentially help mitigate!) the potential PR/Policy risks with your paper. The paper discusses individuals' expectation of feedback and so one could think up a headline along the lines of 'Facebook users conditioned to seek feedback' or some sort of Pavlovian reference. However, not sure how likely that would be.