"This would support enacting more limits on autoplay of next videos that occurs across surfaces, and/or adding pauses or friction."

"Stories usage is the strongest and most consistent predictor of low control. This may be due to content consumption affordances (like autoplay) but also about ephemerality, which may contribute to not wanting to miss updates and desire to respond to others in a timely way (consistent with social pressures, FOMO; expert input supports these hypotheses 1, 2; user research 1)." "Notifications have been specifically pointed out as a possible trigger of or contributor to low control usage (1, 2, 3, 4); this may not only be due to initiating new sessions, but diversion within a session." "Frequently viewing chained content, regardless of which surface, is associated particularly with low attentiveness. This makes sense as a product affordance that may contribute to people spending time or consuming content without realizing it (expert report). Importantly, depth of chaining is less associated. This would support enacting more limits on autoplay of next videos that occurs across surfaces, and/or adding pauses or friction." "Stories creation is the strongest predictor of perceived low capability to reduce use, and also associated with low attentiveness - though has been found to be a high intent behavior (1). Content creation was also identified in previous PU research (2), as highly active users are also more likely to create content. Creation likely leads to more responses and thus likelihood of returning to use the app, all in a time-bound ephemeral way."